Latest / The Steve Harvey Morning Show / CeCe Winans drops in & talks her new live album and her longevity in music

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CeCe Winans drops in & talks her new live album and her longevity in music · The Steve Harvey Morning Show

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Speaker 1: Apple Podcasts, or wherever you get your podcast. My next
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Speaker 1: guest is c c Winny c c Whinny. She is
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Speaker 1: born in Detroit and currently lives in Nashville, Tennessee, where
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Speaker 1: she is based and has been married for thirty seven years.
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Speaker 1: CC and her husband, Alvin Loved the Second Or, the
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Speaker 1: founding pastors of Nashville Life Church and recently installed their son,
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Speaker 1: Alvin Loved the Third is lead pastor. Last year in music,
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Speaker 1: There's No Stop in c c win It at twelve
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Speaker 1: times Grammy Award winner, twenty three times dolve As Award winner,
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Speaker 1: and fifteen times Stellar Award winners. And now we have
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Speaker 1: to include her induction in the Gospel Music Hall of
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Speaker 1: Fame and receiving a star on the Hollywood Walker Fame Star,
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Speaker 1: Nashville Music Walker Fame Mark, Nashville City Music City Walker Fame.
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Speaker 1: She's the Shildren Took us a current album, but leave
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Speaker 1: for It. The album is currently at number four on
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Speaker 1: Billboard's Top Christian Gospel Album chart and has been in
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Speaker 1: the top ten every week since since it was released
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Speaker 1: twenty weeks ago. Please working the Money Making Conversations for
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Speaker 1: the Verse first time and not the last time. C
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Speaker 1: C Wind Hello, Hello, Shot, how are you well? Fantastic?
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Speaker 1: You know, I gotta share a little story. I did
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Speaker 1: it off fair. I gotta bring it on camera here
2:38
Speaker 1: about you know I do a newsletter or with money
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Speaker 1: making conversations. We do it every week. Uh Dale. He
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Speaker 1: handled my my creative and I walked in this office
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Speaker 1: and said, I just ran across this video of C. C.
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Speaker 1: Win and she looked amazing. I said, I gotta drop
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Speaker 1: this in my newsletter. This song's amazing, and my newsletter
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Speaker 1: goes out to like two hund thousand people, and I
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Speaker 1: had to thank you. You know, it was it was
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Speaker 1: like it was like when I saw it, you know,
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Speaker 1: it was like a blessing to me because it made
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Speaker 1: me feel good. And it also made me feel that
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Speaker 1: the relevancy of who you are as a as a
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Speaker 1: person who still delivers a powerful message, a person who
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Speaker 1: still has the gift that God gave you to sing
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Speaker 1: and to inspire. So when when when a person like
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Speaker 1: me who just you know, just walking down the street
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Speaker 1: now you're kind of like walking down the street and
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Speaker 1: you see a beautiful car go by, you see it,
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Speaker 1: an amazing building, you see this beautiful tree. That's what
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Speaker 1: it was to me when I came across your video
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Speaker 1: on my feet. Talk about that that ability to that
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Speaker 1: God is giving you to make those type of responses
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Speaker 1: or reaction from people like me. Mhm wow, Well that
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Speaker 1: is such a blessing. First of all, thank you so much.
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Speaker 1: It's amazing that, Um, the power of you pushing the button,
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Speaker 1: how many people you reached, that's just overwhelming to me.
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Speaker 1: And so thank you so much for sharing, um, the
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Speaker 1: good news. You know, I am. I'm blessed to be
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Speaker 1: able to give good news and I don't take it lightly.
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Speaker 1: The the position that God has given me, the influence
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Speaker 1: that He's allowed me to have, the people's lives. Um,
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Speaker 1: it's it's important that it is something that will always
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Speaker 1: uplift people and never bring them down, you know. And
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Speaker 1: now I want to say that let's stay right there
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Speaker 1: on their uplift part. Because you did a concert on TBN.
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Speaker 1: It was March twenty six is bleeve bleeve Ford Concert
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Speaker 1: it was, and it was beautiful and at two point
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Speaker 1: five minutes so beautiful, two point five million people, so
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Speaker 1: I thought it would beautiful too. Okay, let's go and
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Speaker 1: say boy, let's just Rea Sean McDonald. It was two
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Speaker 1: point five million people watch this, okay, and it was
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Speaker 1: on tb N. But you know me, Stecy, I always
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Speaker 1: like to just go deeper into what I the people.
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Speaker 1: And I went to the comments section and it now
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Speaker 1: and I want to just grab three comments that came
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Speaker 1: out of this and and and I want to talk
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Speaker 1: about them because one was from this young ladies. Just
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Speaker 1: your music saved my life after my mom passed away.
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Speaker 1: I had a bad depression. I locked myself in my
5:14
Speaker 1: room listen to your albums over and over and it
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Speaker 1: brought me out. Thank you, miss c. C Wines. Another
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Speaker 1: one was I too, lost my daughter last year. Reacting
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Speaker 1: to the earlier comment, I just read CC's music has
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Speaker 1: been such a calm and effect on me. I wasn't
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Speaker 1: even looking for this album believe for it, believe for it,
5:35
Speaker 1: but I guess God knew I needed it, so Holy
5:37
Speaker 1: Spirit lead me to it. So I listened to it,
5:40
Speaker 1: and I listened to it and I listened to it.
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Speaker 1: Thank you, Father for using CC to bring your message
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Speaker 1: to so many people. I appreciate you, Lord God. And
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Speaker 1: then the last one was C. C. God richly blessed you.
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Speaker 1: I was so depressed, but after worshiping wish you, listening
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Speaker 1: to your music, I was lifted. I have tears and
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Speaker 1: my eyes as I write this. Anytime I listened to
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Speaker 1: your songs, they're so uplifting and they're such a blessing,
6:06
Speaker 1: you know. Not trying to bring this interview down, not
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Speaker 1: trying to get churchy, but when I read stuff like that,
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Speaker 1: I gotta bring it to your attention because sometimes I
6:14
Speaker 1: would tell people like you, you're grinders. You know what
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Speaker 1: I'm saying, And sometimes you can just go that's what
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Speaker 1: you know, That's what's what I do. But you also
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Speaker 1: need to know what you do. You you're singing your heart,
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Speaker 1: your your blessings, how they affect people. When I read
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Speaker 1: something like that, knowing that you are tied to the
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Speaker 1: church founded the church in Nashville. Talked to my artists
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Speaker 1: for a minute about that. Um, well, first of all,
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Speaker 1: it makes me want to cry, brings tears to my eyes. Um,
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Speaker 1: you know, Chure, when I was let me see, I
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Speaker 1: was probably about seventeen years old when BB and I
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Speaker 1: started singing and um when I was older than that,
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Speaker 1: I was older that we started it on the TV
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Speaker 1: show years ago, and starting out that young as a teenager, um,
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Speaker 1: eighteen years old, nineteen years old, you get a lot
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Speaker 1: of male from young people. And I realized at that
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Speaker 1: time because I received a piece of male from a
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Speaker 1: young lady back then, and she was telling me how
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Speaker 1: she was listening to the radio and how our song
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Speaker 1: came on the radio, and how she was contemplating suicide
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Speaker 1: and after hearing our songs, she decided to give life
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Speaker 1: another try. Um, that hit me so hard that I
7:40
Speaker 1: would never forget it. I realized then that my music
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Speaker 1: was not about just entertainment. Yes, we want people to
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Speaker 1: enjoy it. We want them to you know, get excited
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Speaker 1: about it, laugh, dance, enjoy it with with their their
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Speaker 1: their families and all of that come to the concerts.
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Speaker 1: But I realized that the power of music is powerful
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Speaker 1: enough to really impact people in such a way that
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Speaker 1: it's it's literally life or death. And so as a
8:14
Speaker 1: as a as a young person, I had to rethink
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Speaker 1: what God was sending me to do and and so,
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Speaker 1: but reading those comments and hearing those comments today that
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Speaker 1: you just shared with me. Um, it just reinforces the
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Speaker 1: power of music. It's powerful when it's positive, and it's
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Speaker 1: powerful when it's negative, you know. Um. But but singing
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Speaker 1: the gospel, singing the scripture, singing the word, it actually
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Speaker 1: gives life, you know. And so I am honored. I'm
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Speaker 1: privileged to be able to sing gospel music. And I'm
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Speaker 1: humbled that God would use a young lady from Detroit, Michigan.
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Speaker 1: You know, um of touch people in such a way
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Speaker 1: that it literally saves their lives. And so I am speechless.
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Speaker 1: Thank you so much for sharing, and for those who
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Speaker 1: rode in, thank you so much for sharing your testimony, because, um,
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Speaker 1: it's life changing for me. It's why we do what
9:19
Speaker 1: we do. Uh. The awards are great, you know when
9:22
Speaker 1: you were introducing me, all the the different things that
9:26
Speaker 1: we've won over the years. I'm so humbled by it,
9:29
Speaker 1: But that's not why we do what we do. We
9:31
Speaker 1: do what we do to hear those testimonies that you
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Speaker 1: you by the United States Forest Service and the AD Council. Well,
11:32
Speaker 1: thank you, you know, that's why I wanted to share
11:34
Speaker 1: them with you. You know, I could say when I
11:35
Speaker 1: do interviews, I try to like take the perspective of
11:38
Speaker 1: where I'm talking to you. I'm talking to you out
11:40
Speaker 1: of admiration. I feel blessed that I have this conversation
11:43
Speaker 1: to share with my audience and want to make a conversations.
11:45
Speaker 1: CC Windings is coming on my show. What We're gonna
11:47
Speaker 1: talk about, what we're gonna talk about this album, But
11:49
Speaker 1: we need to talk about how you are, Like they say,
11:54
Speaker 1: you're you're very aware of the times of communications and
11:57
Speaker 1: and that's what you said Rashan just clicking a button.
12:00
Speaker 1: I sent your video out to two hunion thousand people
12:03
Speaker 1: not clicking another button on Mother's Day. You started a
12:06
Speaker 1: podcast and it's all Generations. And that's why I love
12:11
Speaker 1: about you, because some people can get stuck in their ways.
12:14
Speaker 1: Well this works for me, you know, and I'm creel
12:16
Speaker 1: with it. But when you realize you are an international talent, Okay,
12:20
Speaker 1: it's gonna be real, nas c C. You are an
12:22
Speaker 1: international talent. That podcast allows you to personalize your message
12:28
Speaker 1: but also reach people in the South Africa and Brazil
12:31
Speaker 1: and Jamaica, in Russia and the Germany and England. Talk
12:36
Speaker 1: about why you started Generations and the and why you
12:40
Speaker 1: started on Mother's Day, and uh, let's continue this conversation. Great, great,
12:45
Speaker 1: thank you so much for bringing that up. Even what
12:48
Speaker 1: you're saying as far as embracing the times, embracing the
12:51
Speaker 1: new way of doing things, it's not easy because you know,
12:54
Speaker 1: I've been out here doing this a lot, and uh,
12:58
Speaker 1: the industry has changed dressed age from the time that
13:01
Speaker 1: you know I started and now, um, and so getting
13:05
Speaker 1: used to the all the Instagrams and the facebooks and
13:10
Speaker 1: everything that's happening now. The podcast. It's just Um, it
13:14
Speaker 1: can be overwhelming, but you have to be willing to
13:17
Speaker 1: embrace change. You have to be willing to to do
13:21
Speaker 1: the new, you know, because what God has given me. Um,
13:26
Speaker 1: I have the responsibility of stewarding it will you know,
13:30
Speaker 1: and UM, it's it's it brings challenges, but we all
13:34
Speaker 1: have to be willing. If you're want to grow, you
13:37
Speaker 1: have to be willing to embrace challenging times, you know,
13:40
Speaker 1: and challenges that's how we grow. And so but but
13:44
Speaker 1: but generations, Ah, I've been wanting to start rather as
13:51
Speaker 1: a conference or ministry for for everybody, but especially women,
13:57
Speaker 1: UM of different ages you know. Um, Like I said,
14:01
Speaker 1: when I started out, I was about singing professionally, maybe
14:05
Speaker 1: about sixteen years old. I'm fifty six now, soon to
14:09
Speaker 1: be fifty seven. And my mom is still with me,
14:13
Speaker 1: who's an amazing woman of God. And a lot of
14:16
Speaker 1: times we live in this culture that we as we
14:19
Speaker 1: get older, people seem to think you lose your value.
14:22
Speaker 1: But I I believe that you become more valuable the
14:24
Speaker 1: older you get. Um. And my mom is still with
14:28
Speaker 1: me and she's eighty four years old, soon to be
14:31
Speaker 1: eighty five, And I wanted to make sure, you know,
14:34
Speaker 1: because so many times we sit back and after someone's gone,
14:37
Speaker 1: we wish we would have done this, and we wish
14:39
Speaker 1: we would have done that. And I want to encourage
14:41
Speaker 1: everybody who's hearing me today, move on what God has
14:45
Speaker 1: put in your heart. Stop waiting for the perfect time,
14:48
Speaker 1: because the perfect time is now. You know, It's never
14:51
Speaker 1: a perfect time to do, to do, to step out
14:54
Speaker 1: and to do the new, you know. And so coming
14:58
Speaker 1: together it was important to bring my mom and now
15:01
Speaker 1: to bring my daughter, who's a new mom, and so
15:04
Speaker 1: that we could understand the the power of generations, the
15:09
Speaker 1: power of love, the power of family, the power of
15:13
Speaker 1: God's faithfulness to every generation, and also to find out
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Speaker 1: and to learn, you know, I am who I am
15:20
Speaker 1: today because I had a mother who took out time
15:24
Speaker 1: to pour into me um and and we have to
15:28
Speaker 1: take out time to pour into the younger generation. I'm
15:30
Speaker 1: here to pour into my daughter because your prayer for
15:35
Speaker 1: your children is that they will do better than what
15:37
Speaker 1: you've done. Absolutely, yeah, And that's really important that you
15:42
Speaker 1: say that, because it's not about paying it for it's
15:45
Speaker 1: just that you know, I was, I have a daughter,
15:46
Speaker 1: I've been blessed married thirty three years. So you got
15:49
Speaker 1: me by four he got me a boy four years okay, okay,
15:54
Speaker 1: so and you know those those years they have challenges
15:57
Speaker 1: because nothing ever. Yeah, but it's about communication. It's about
16:01
Speaker 1: communication when we look at it, and and when you say,
16:03
Speaker 1: when you talk about change, I remember when I was
16:05
Speaker 1: managing Steve Harvey. You know we had this, Uh, I
16:08
Speaker 1: was resisting the Twitter and the social media because we
16:11
Speaker 1: had a radio for Man that was syndicated. We had
16:14
Speaker 1: a fan club or like a million fan club subscribers,
16:18
Speaker 1: like go, why do I need this new technology? Because
16:22
Speaker 1: you need it because you have to be able to
16:23
Speaker 1: be topical, You have to be relevant. You have to
16:25
Speaker 1: be able to understand how people are communicating, not saying
16:29
Speaker 1: what you're doing, and you shouldn't stop what you're doing.
16:31
Speaker 1: Like and I still have a news letter, but also
16:33
Speaker 1: social media also have well. I also have podcasts. I
16:37
Speaker 1: also do things on YouTube. All these things have value,
16:40
Speaker 1: and all these things can bring in revenue. Now in
16:43
Speaker 1: your whole world that you have created, you know, and
16:46
Speaker 1: these blessings that you received and been recognized for, leave
16:50
Speaker 1: for it is your first live recorded album. Now let's
16:54
Speaker 1: let's walk through this then, because I would just go
16:56
Speaker 1: back to your c you know, I'm like, you know
16:59
Speaker 1: Marvin Gay line five, you know, Frankie Beverly Amazed live
17:02
Speaker 1: and do all this. You know, I'm that type of
17:05
Speaker 1: live you know what I'm saying. Yeah that, and but
17:08
Speaker 1: here in your live you know, it was a different lie.
17:11
Speaker 1: I wasn't trying to party. I was just sitting there
17:13
Speaker 1: being inspired and being able to think about myself in
17:17
Speaker 1: a positive way. And so why did you wait this
17:21
Speaker 1: long for your first live recording? And what did you
17:24
Speaker 1: get out of What was you received out of a
17:27
Speaker 1: CC when you when you when you brought everybody together
17:31
Speaker 1: and then they went it's a rap. Yeah, I love
17:37
Speaker 1: that question. Well, first of all, I don't have a
17:40
Speaker 1: good answer for you why I waited so long because
17:43
Speaker 1: I love the experience of life worship life concerts. We've
17:48
Speaker 1: toured for years and there's nothing like it, you know.
17:52
Speaker 1: But also I guess for me, in the studio, when
17:55
Speaker 1: you do a recording in the studio, you're able to
17:57
Speaker 1: kind of listen to it, tweaking it fixed this, make sure,
18:02
Speaker 1: you know. So that's the value to me and doing
18:04
Speaker 1: in the studio. But I think we just got busy
18:07
Speaker 1: with life and never took out the time to record
18:10
Speaker 1: a live record. I've done live videos, but never released
18:14
Speaker 1: the record that was live. And and again, I just
18:17
Speaker 1: don't have a good answer. I just didn't take out
18:20
Speaker 1: the time. But but this was the time. Um. And
18:25
Speaker 1: now that I look back, I see it was really
18:28
Speaker 1: the time because we had planned it before the pandemic happened,
18:32
Speaker 1: and when the pandemic happened, Um, we had to cancel
18:37
Speaker 1: everything because your first live record, you know, we were
18:41
Speaker 1: we were having it at a place where we wanted
18:43
Speaker 1: about four or five thousand people, and so that wasn't
18:46
Speaker 1: gonna work. And so now I'm looking at doing my
18:51
Speaker 1: first live record with no people, right right, right, So
19:01
Speaker 1: so we canceled it, Richard, and then we uh later
19:06
Speaker 1: on towards the end of the year, I felt like
19:09
Speaker 1: it was time. It's like, we have to release this.
19:12
Speaker 1: And probably even more so because of the pandemic. A
19:15
Speaker 1: lot of people were isolated. A lot of people didn't
19:19
Speaker 1: have family members. You just said, how you've been married
19:21
Speaker 1: thirty three years. I've been married almost well thirty seven years,
19:26
Speaker 1: and uh, um, but a lot of people didn't have family,
19:29
Speaker 1: you know, a lot of people were hurting, a lot
19:31
Speaker 1: of people lost family, and so I felt like this
19:34
Speaker 1: record was something that was really needed to create a
19:37
Speaker 1: live experience where people, I mean, churches were closed down.
19:41
Speaker 1: A lot of people couldn't go to church, you know,
19:43
Speaker 1: and UM, that's rough you used to be in the
19:46
Speaker 1: in the sanctuary with more people and worshiping together. That's
19:50
Speaker 1: a big uh gap in your life when you can't
19:54
Speaker 1: have it. And so I felt like this record was
19:58
Speaker 1: right on time to help people right where they were, um,
20:04
Speaker 1: going through the pandemic and understanding that God was with them,
20:09
Speaker 1: to let them know that They're not forgotten, to let
20:12
Speaker 1: them know, you know, uh, don't give up, don't give in.
20:17
Speaker 1: Um do the things that we need to do to
20:20
Speaker 1: protect ourselves. But but let's praise God through through the situations.
20:26
Speaker 1: And and so after we finished this record, we had
20:29
Speaker 1: people praying. You know, I think during that time you
20:32
Speaker 1: could have maybe fifty people. And so I brought people
20:35
Speaker 1: in who I knew, knew how to pray, and they prayed.
20:39
Speaker 1: They prayed throughout that audience. UM, and we had a
20:44
Speaker 1: great time. And after we were done, I was like, Lord,
20:48
Speaker 1: I thank you for your love because I felt the
20:51
Speaker 1: love of God in that room, and my prayers that
20:54
Speaker 1: it would be so strong that when people heard it
20:57
Speaker 1: that they would feel it. That's as beautiful. And we're
21:01
Speaker 1: live here outside the Perez family home, just waiting for
21:05
Speaker 1: the and there they go, almost on time. This morning.
21:08
Speaker 1: Mom is coming out the front door strong with a
21:10
Speaker 1: double arm kid carry. Looks like Dad has the bags.
21:13
Speaker 1: Daughter is bringing up the rear. Oh, but the diaper
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21:23
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21:26
Speaker 1: And now the eldest daughter, who looks to be about
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21:32
Speaker 1: Dad SIPs the bag clothes and they're off, But looks
21:36
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21:38
Speaker 1: the roof of the car, and there it goes. Oh,
21:42
Speaker 1: that's a shame that mug was a fan favorite. Don't
21:45
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21:48
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Speaker 1: Forest Service, your state forest and the AD Counsel. You
23:01
Speaker 1: know the fun. The front part about it is that
23:03
Speaker 1: you know I'm tell you because it's about being honest.
23:06
Speaker 1: I'm not a daily church care or weekly curve, you know.
23:09
Speaker 1: But when I go to church, the people even understand
23:12
Speaker 1: this is ro Sean talking. When I sit down on
23:15
Speaker 1: that pew and somebody maybe to the left of me,
23:18
Speaker 1: maybe to the right, because I always get on the end,
23:20
Speaker 1: I was I like getting on the end. That's why
23:21
Speaker 1: I said I'll sit on the end. I might be
23:23
Speaker 1: on the end, on the left of the end of
23:24
Speaker 1: the right. That's that's why I sit c C. I
23:26
Speaker 1: just I get up and let him go past me.
23:28
Speaker 1: But it's something about um being in the church that
23:33
Speaker 1: allows you just to be in the church. It really is.
23:38
Speaker 1: I don't think about my job. I don't think about
23:41
Speaker 1: my problems, and what I do think about is what
23:45
Speaker 1: I can do with my life and the people I
23:47
Speaker 1: care about. And I also think about forgiving my enemies,
23:52
Speaker 1: because I I said prayer. I always I pray for
23:54
Speaker 1: the people I care about, and I also pray for
23:57
Speaker 1: the people that are my enemies because they need to
24:00
Speaker 1: be blessed for some reason. Why they don't know why
24:02
Speaker 1: they're not my enemies, but they my enemies. But guess what,
24:04
Speaker 1: I'm gonna still gonna give your blessing in my prayer.
24:07
Speaker 1: And so being the person, you know, one of the
24:10
Speaker 1: founding pastors of Nashville Life Church, and I'm and hearing
24:14
Speaker 1: me say this is is that? What is the What
24:17
Speaker 1: is what is the goal? When you see a person
24:20
Speaker 1: like me sitting there and you got the choir singing,
24:24
Speaker 1: you got the the people who are a naunted preaching
24:28
Speaker 1: and serving the word of God, what is that goal?
24:32
Speaker 1: The goal is for you to have an encounter without
24:35
Speaker 1: Heavenly Father. The goal is for you to just what
24:39
Speaker 1: you were saying, for you to receive what you need.
24:42
Speaker 1: You know, we all come in the church. The church
24:47
Speaker 1: is UM. It's it's a spiritual hospital, right. We come
24:52
Speaker 1: in for healing. Some of us need healing physically, some
24:56
Speaker 1: of us need healing from a broken heart. Some of
24:58
Speaker 1: us need healing for you know, the stress that we've
25:02
Speaker 1: been under. UM. You want to be refreshed, You want
25:05
Speaker 1: to be renewed, your mind to be renewed. You want
25:09
Speaker 1: to be a place of escape where you forget about
25:11
Speaker 1: your problems and you forget about everything that you're going through.
25:15
Speaker 1: So that you can receive the wisdom you need, the
25:19
Speaker 1: love you need, the power you need. A lot of
25:22
Speaker 1: times you have to be reminded of who you are.
25:25
Speaker 1: You know. So many times we can focus on we
25:27
Speaker 1: don't have, we forget the blessings that we already had. Um.
25:31
Speaker 1: And so it's a great place to come to and
25:33
Speaker 1: like you said, so that you can learn to forgive,
25:36
Speaker 1: to forgive, because a lot of times people are walking
25:39
Speaker 1: unforgiveness and they think they're hurting the other person, but unforgiven,
25:43
Speaker 1: that's only hurts you to bring. Yeah, it weighs you down,
25:47
Speaker 1: you know. And so our goal is always for people
25:51
Speaker 1: to have an encounter with Jesus, to have an encounter
25:53
Speaker 1: with the love of God, because it's through that supernatural
25:57
Speaker 1: touch that your life has changed. When you go back out, UM,
26:02
Speaker 1: you'll go back out different and seeing things from a
26:05
Speaker 1: different perspective. Well, I'm talking to CC wine and he
26:08
Speaker 1: hit album Believe for It is Uh is incredible. You
26:13
Speaker 1: should like she said she was. She was wondering how
26:16
Speaker 1: to record it because of COVID. She lost the four
26:19
Speaker 1: thousand seat all the end and she she broke like
26:21
Speaker 1: I love what she said, I brought fifty people in
26:23
Speaker 1: that reshow who knew how to pray. You know, they
26:25
Speaker 1: knew how to pray because you pitt your real church.
26:29
Speaker 1: You're sitting next to somebody who know how to pray.
26:30
Speaker 1: You go, you got you? Whoever you're talking to, can
26:33
Speaker 1: you let me talk to him too? Could they praying
26:35
Speaker 1: over there? Okay? Can I get in that conversation because
26:38
Speaker 1: you got it all going on right there. But I
26:40
Speaker 1: just want to talk before I let you go about
26:42
Speaker 1: being a trail blazer because you know, we sit up
26:44
Speaker 1: here talking about not you know, resistant to change. But
26:48
Speaker 1: in eighteen eighty nine, you launched the Pure Springs Gospel
26:53
Speaker 1: record label. Okay, now see see that's why I gotta
26:55
Speaker 1: bring up. See I love talking to people like CC
26:57
Speaker 1: because they act like they well you know, I don't
26:59
Speaker 1: like change, Reshawn, But sitting right out there doing change
27:04
Speaker 1: make it change. When everybody's going, why are you doing that? Girl?
27:07
Speaker 1: Just go sign that labe over there with that record labor,
27:09
Speaker 1: get that check, do your own time. You're doing too
27:12
Speaker 1: much work. But in the teen and that that didn't
27:15
Speaker 1: work for you. Tell us about that as an entrepreneur. Well,
27:18
Speaker 1: you know when you you know you when I began
27:21
Speaker 1: in this business. Again, you're you're young, and you're just
27:24
Speaker 1: excited about doing what you do as far as the
27:28
Speaker 1: gift of singing. But you you find out early on
27:31
Speaker 1: that it's a business. You know that the record business
27:35
Speaker 1: is a business, and and you go through a few
27:39
Speaker 1: things that you recognize, Oh, this is the way it works.
27:42
Speaker 1: This is what makes sense. You know, you're spending your
27:45
Speaker 1: your time, you're giving everything you have. You want to
27:48
Speaker 1: have something to show for it. You know, you want
27:51
Speaker 1: to be you want to be a wise steward over
27:54
Speaker 1: what God has given you. And so I had wonderful
27:57
Speaker 1: people around me to let me know you could do it.
27:59
Speaker 1: That that encouraged me because a lot of times we
28:02
Speaker 1: look at things chard and we think that it's it's
28:05
Speaker 1: too hard, it's something that we can't do. It's not
28:08
Speaker 1: that people don't want to do it all the time.
28:10
Speaker 1: A lot of times they feel like they're um, you know,
28:14
Speaker 1: don't have what it takes. But but everybody can learn.
28:17
Speaker 1: You know, you have to be patient and you have
28:19
Speaker 1: to ask questions. And so we were able to do
28:22
Speaker 1: that and start our own label years ago, and I'm
28:25
Speaker 1: so glad I did made a major difference and what
28:30
Speaker 1: I was seeing before from my labor um and what
28:35
Speaker 1: I was seeing afterwards. And and so I started educating
28:39
Speaker 1: people and telling people that yeah, if I, if I
28:42
Speaker 1: did it, you can do it too. You can do
28:44
Speaker 1: it too. And a lot of my friends embrace that,
28:48
Speaker 1: you know, in the industry, and started thinking from the
28:53
Speaker 1: entrepreneur side, opposed to UM just being an office, you know,
28:58
Speaker 1: to understanding the importance of of owning and the importance
29:02
Speaker 1: of being in charge, the importance of because that's another thing,
29:06
Speaker 1: especially as a gospel artist, you want to make sure
29:08
Speaker 1: that when you talk about your brand that you're having
29:12
Speaker 1: the last say so, because it's not about me. I
29:16
Speaker 1: represent the Father. I represent Um, the one who created
29:20
Speaker 1: all things and who gave us this gift. And and
29:23
Speaker 1: my my aim when we were talking about the goal
29:26
Speaker 1: even in churches, that people will have an encounter with Jesus,
29:29
Speaker 1: that they will receive um supernatural peace and hope and
29:35
Speaker 1: and all of those good things that God brings. And
29:38
Speaker 1: so it's so important to protect your brand UM. When
29:41
Speaker 1: it comes to that as well, you have to go
29:43
Speaker 1: you have to go above and be I, you know,
29:46
Speaker 1: because it's not about me, but it's about the people
29:49
Speaker 1: that we serve that they will be touched with um
29:53
Speaker 1: in the right way. And so yeah, being an entrepreneur,
29:57
Speaker 1: yeah you have to be more into the details. But
30:00
Speaker 1: it's it's it's so worth it in so many ways.
30:04
Speaker 1: And I want to encourage people to to think differently,
30:07
Speaker 1: to understand that you can be a business owner. You
30:12
Speaker 1: you want to be involved in and and what's happening
30:17
Speaker 1: not just in your life, but all the opportunities that
30:19
Speaker 1: are out here. Even during this pandemic, even though a
30:22
Speaker 1: lot of things closed down, a lot of things opened up,
30:26
Speaker 1: you know. And again it's how do you look at it?
30:29
Speaker 1: Do you look at it as oh no, or do
30:31
Speaker 1: you look at it this could this be an opportunity?
30:34
Speaker 1: Is this? Is there an opportunity here for me? And
30:37
Speaker 1: praying and asking God, you know, Lord, you've given me gifts.
30:40
Speaker 1: We all have individual gifts and very unique gifts and
30:45
Speaker 1: and and if you pray and ask the Lord to
30:47
Speaker 1: show you, he will. He'll show you. And before you
30:51
Speaker 1: know it, you'll be operating in a in a whole
30:54
Speaker 1: different way and your whole life will be affected by it. Wow,
30:58
Speaker 1: Like I said earlier, there's no stopping C. C. Winders
31:03
Speaker 1: twelve times Grammy Award winner, twenty three times Double Awards winner,
31:06
Speaker 1: fifteen times Stellar Award winner. But more importantly, she has
31:09
Speaker 1: a hit album out called Believe for It It Is.
31:13
Speaker 1: It's a BOLB changed my life. Like I said, you
31:15
Speaker 1: know the pandemic. I was watching Netflix, Amazon, then it
31:18
Speaker 1: came across the stream. I saw her live. I said,
31:22
Speaker 1: whoa c C back lord a Mercy. I gotta spread
31:27
Speaker 1: the word. And I'm glad you came on Money Making Conversations,
31:29
Speaker 1: ce Cee, because I'm spread the word even more. You know,
31:32
Speaker 1: I'm spread the worth even more. I got you on
31:33
Speaker 1: my show. I'm fred Worth for real, not girl for real.
31:36
Speaker 1: That thank you so much for having me, and I
31:40
Speaker 1: want to thank you you guys for listening and watch
31:42
Speaker 1: your Money Making Conversations. If you want to see or
31:44
Speaker 1: anybody past interviews or current and if you please go
31:46
Speaker 1: to Money Making Conversation dot com. I'm ra Sean McDonald.
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