Latest / We Are For Good Podcast - The Podcast for Nonprofits
239. What Matters Right Now: Donor Behavior Matters More Than Giving Amount - Lynne Wester, Jonathan McCoy, CFRE and Becky Endicott, CFRE
It's our final Friday discussion in our 8️⃣ Trends That Matter in 2022 as we dive into Donor Behavior Matters More than Giving Amount with our donor relations muse, Lynne Wester. The way we think about donor recognition is dead wrong. Our current retention rates are 23% for first-time donors and around 50% overall. So what if we could change that by changing our behavior? We need to bless and release the way we value donors. The future of donor relations is based on behavior rather than giving amount. Tune in and learn why.EPISODE HIGHLIGHTSTone setting: donor behavior is king. (1:30)Shifting…
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