The Economics of Podcasts

HigherIQ · Sep 24, 2026 · 5m

00:00 — Introduction 00:28 — More Listeners Than Ever, and the Pandemic Lit the Fuse 01:37 — The Money Is Real, But It Goes to Almost Nobody 03:23 — Video Is Rewriting the Definition of What a Podcast Is 04:25 — Wrap Up Sources: - Owl & Co: Global Podcast Economy Grew 23% To $9.2 Billion In 2025: https://www.insideradio.com/free/owl-co-global-podcast-economy-grew-23-to-9-2-billion-in-2025/article_adec67bf-e80e-4f07-a2e5-f5deca3065b6.html - Podcast Statistics 2026 (Podcastatistics): https://podcastatistics.com/ - Searchlab Podcast Statistics 2026…