Latest / Your Way Home with Hongbin Jeong
Under the Radar: Behind your Burritos – Guzman Y Gomez Singapore on the role of Singaporean market, consumer appetite, possible impact of firm’s IPO on franchisees
We’re going to talk Mexican today as we speak to the master franchisee of one of the world’s fastest growing fast food chains, Guzman Y Gomez, here in Singapore. While the brand sells Mexican food, it was actually founded by two New Yorkers who were in Australia back in 2006! The duo were missing Mexican cuisine they grew up with in the US, and hence decided to build a restaurant business by marrying fast food and Mexican food. Fast forward to today, Guzman Y Gomez now has a presence across four markets, Singapore, Japan, Australia and the US, wrapping 450 to 500 burritos every…
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