Pricing consultant with 20 years' experience at the world-leading pricing firm with 1,400 staff talks about the importance of smart pricing in growing a small business, shares tips and resources for owners (Christoph Petzoldt)

Grow A Small Business Podcast · Oct 11, 2020 · 1m

In this episode, I interview Christoph Petzoldt, the Managing Partner of Simon-Kucher's Australia/New Zealand operations. Chris has 20 years of management consulting experience across all industries and his work focuses on strategic marketing, portfolio/bundle design, and pricing optimization. He has conducted more than 80 consulting projects in Europe, Southeast Asia, Middle East, Oceania, and South America. Chris is specialized in portfolio optimization, value-based pricing, pricing research, retention, and sales execution. He founded Simon-Kucher's Australia/New Zealand business in 2011…