New Business Transformations With Joseph Pine - TWMJ #1031

Thinking With Mitch Joel · Apr 12, 2026 · 1m

Welcome to episode #1031 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a time when businesses are still trying to wrap their heads around "customer experience," few thinkers have shaped that conversation… and pushed it forward… as much as B. Joseph Pine II. As cofounder of Strategic Horizons, Joe has spent decades helping organizations understand how economic value evolves… from commodities to goods, to services, to experiences… and now, to something far more ambitious. Best known for The Experience Economy: Work Is Theatre And Every Business A Stage, Joe didn't just…