Don't try to get attention... be yourself and see who shows up.

Business Tao with George Kao · Jun 10, 2021 · 6m

If you use visual interruption or other attention-getting techniques, you tend to build an audience that doesn't care when you are authentically you. Then marketing becomes a chore, and more costly. If instead we imagine being with a dear friend, someone we feel comfortable with, and treat our audience like that, we will shine in our genuine expression and grow an audience of true fans.Video:https://youtu.be/MKNwBcfrs2k This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com