Why more information makes choosing harder
I sat at a kitchen table in Kingfisher last August across from a woman with four binders. Four. Not one. Four. Each binder had tabs. Each tab had printouts. One was system reviews. One was quotes, five of them from four different companies. One was financing options, APR and term and monthly and total-of-payments. One was handwritten notes with arrows connecting things. Her system had been out for nine days. It was ninety-six degrees in the house. She had a window unit in the bedroom and two fans running. I said: how long have you been working on this? She said: three weeks. I said: the…
The skinny
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