Transcript

Coldplay Announced Their Track List In The Most Old School Way Possible · Direct From Hollywood with Ryan Seacrest

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Speaker 1: Direct from Hollywood with Ryan Seacrest in this damage. When
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Speaker 1: it comes time to announced an album or reveal any
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Speaker 1: big details, there's usually a complex and clever marketing blitz
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Speaker 1: entirely online, but Coplay decided to take a far more
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Speaker 1: old school approach. They first announced their double album at
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Speaker 1: the beginning of the week by mailing postcards to fans
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Speaker 1: feeling it was called Everyday Life and would feature two
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Speaker 1: distinct side Sunrise and Sunset. Then they had a few
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Speaker 1: posters and key cities following in similar style. But they
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Speaker 1: weren't done, just announced their track list by burying it
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Speaker 1: in the public notice this section of three printed newspapers
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Speaker 1: in the UK, New Zealand and in France. So while
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Speaker 1: they may not have relied on the Internet, they certainly
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Speaker 1: managed to figure out a crafty way to entertain their
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Speaker 1: fans with the announcements coldplays Everyday Life Nomber twenty two
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Speaker 1: that's direct from Hollywood.