Episode 36: Using PR for Business Development, with Don Beehler.

Build a Better Agency Podcast · Jun 13, 2016 · 1m

Don Beehler has worked with news media from local to international levels and has won numerous professional awards throughout his career. He also has co-authored or ghostwritten three books for clients and has a blog called The Art of Telling Your Story. What you'll learn about in this episode: The dramatic changes PR has seen over the years How agencies can use PR as a strategic tool to drive new business How to determine what stories to pitch Ways you can become discoverable so that reporters can find you The kind of news that is truly newsworthy for agencies Why you shouldn't think about…