SPOS #785 - Margot Bloomstein On Trust And Beating Consumer Cynicism

Thinking With Mitch Joel · Jul 25, 2021 · 1m

Welcome to episode #785 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #785 - Host: Mitch Joel. Margot Bloomstein spends her time in the content strategy industry. She's the author of Content Strategy at Work and the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. For more than twenty years, she has led workshops, keynoted conferences, and advised marketing teams around the world. She developed the popular message architecture-driven approach to content strategy and created BrandSort, a tool embraced by consultancies to…