Latest / The Steve Harvey Morning Show / Tisha Holman Full Interview

Transcript

Tisha Holman Full Interview · The Steve Harvey Morning Show

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  Speaker 1: heart or text I Heeart to five hundred, five hundred
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  Speaker 1: my next guests. She's on the phone out of Dallas, Texas.
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  Speaker 1: She's a I'm a text so she's a Texas so
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  Speaker 1: you know, got a little love there. She's a she's
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  Speaker 1: in Dallas. Dallas is like a little bit more cowboy hatwining,
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  Speaker 1: a little bit more texts and driven, you know, whereas
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  Speaker 1: um Houston little bit more cosmopolitan. You know. Really, look,
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  Speaker 1: they five a little bit different down there. We live
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  Speaker 1: better addresses now Texas. But she she's going, she goes
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  Speaker 1: straighten me out when I get on the car, when
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  Speaker 1: I bring up my next Gus is the founder and
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  Speaker 1: CEO of Mind Your Business. She is a highly sought
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  Speaker 1: after digital marketing brand and social media strategist that has
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  Speaker 1: helped organizations large and small implement strategies to elevate their
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  Speaker 1: digital presence. She has an industry expert dedicated to share
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  Speaker 1: knowledge that helps organizations from all industries solidified the foundation
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  Speaker 1: that business are built on and when the digital marketing space,
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  Speaker 1: which is really important today. She's the author of Lights,
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  Speaker 1: Camera Action, Get Your Brand on Television, The Social Media Makeover,
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  Speaker 1: and Go Ye Into the world Wide Web. Please Welcome
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  Speaker 1: to Money Making Conversations. Tisha Holman, Good morning, Good morning, TSA.
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  Speaker 1: Go ye into all the world wide Where? What does
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  Speaker 1: that mean? What does that mean? We go ye? Because
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  Speaker 1: we're only world wide where we're out there. There's just
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  Speaker 1: struggling in the world Wide Web. Sometimes I don't know
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  Speaker 1: what we're doing in there and giving that information we
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  Speaker 1: shouldn't be given out that there? Why did you write
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  Speaker 1: that book? So go into all the world? What web?
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  Speaker 1: Was really inspired by Mark sixteen fifteen description beings have
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  Speaker 1: taken on a new connotation when it comes to going
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  Speaker 1: into all the world to spread the gospel to every creature.
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  Speaker 1: If ministries are going to make an impact on the
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  Speaker 1: next generation, they're gonna have to change the way they
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  Speaker 1: seek to reach them in today's digital marketplace. And so
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  Speaker 1: I wrote Gogie into All the world Wide Web to
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  Speaker 1: help ministries develop strengths and practical application from the tangibles
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  Speaker 1: that are required to do the work. You need people,
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  Speaker 1: you need resources, you need tools, you need a plan.
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  Speaker 1: But also to help them keep in mind that for
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  Speaker 1: a ministry, the deliberables are a little bit different than
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  Speaker 1: they are in the world. Because they're deliverable is winning
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  Speaker 1: an impacting soul for the kingdom. And so I also
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  Speaker 1: discussed principles that ministries can use to keep the main
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  Speaker 1: thing the main thing, which is reaching God's people as
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  Speaker 1: they apply the practical to the work. Wow, so you
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  Speaker 1: I know you did a big project with Bishop T. D.
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  Speaker 1: Jake's correct. Yes, yes, yes, I used to look with
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  Speaker 1: the Potter's House, explained to explain that your involvement in
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  Speaker 1: his project, the Sore Project. Well, so I used to
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  Speaker 1: be a part of the digital marketing social media team
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  Speaker 1: with the Potter's House. And while I was with the
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  Speaker 1: Potter's House, I had the pleasure to be a part
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  Speaker 1: of developing digital strategy and campaigns um that went behind
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  Speaker 1: promoting his last book, so as well as other projects
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  Speaker 1: that he did the movie with Lifetime UM being various
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  Speaker 1: projects on TV and UM the Word UH Network, and
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  Speaker 1: so you know, it was really awesome opportunity of great
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  Speaker 1: experience to be able to propel some of those campaigns
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  Speaker 1: that went around the world a couple of times, touching
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  Speaker 1: hearts to winning souls for God. It's one of my
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  Speaker 1: favorite books. I had him on the show last year
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  Speaker 1: when it came out and he was doing a big
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  Speaker 1: event in Atlanta, and so when he did my show,
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  Speaker 1: I was told, my I'm very impressed. One of the
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  Speaker 1: better written books about how to di your life together.
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  Speaker 1: Because you know, I didn't know as much that his
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  Speaker 1: family was as much entrepreneurs as they were that was
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  Speaker 1: exposed to be in that book. That really made a
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  Speaker 1: difference on how I looked at him, because they told
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  Speaker 1: me where he got his drive from. You know, because
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  Speaker 1: everybody sees him as a minister and so and then
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  Speaker 1: and then you can get pigeonholed into that being a minister.
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  Speaker 1: But when you read that book, Sore, it really lets
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  Speaker 1: you understand where his values are and why you should
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  Speaker 1: actually listen to this young man when you're talking about
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  Speaker 1: entrepreneurship because he his whole structure from his mom and
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  Speaker 1: dad was built on entrepreneurship, right right, right, It was
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  Speaker 1: a great book for sure. Let's talk about you because
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  Speaker 1: you have a book that you're gonna do a book
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  Speaker 1: signing this Saturday at Jon's Creek Book and Gifts and
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  Speaker 1: John's Creek, Georgian. And I just wanted that. You know,
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  Speaker 1: that's the near my neighborhood down in Alfada's four hundred North.
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  Speaker 1: Take exit ten and you'll be right there in John's Creek. Now,
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  Speaker 1: why are you at that bookstore? My friend? You're from Dallas, Texas.
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  Speaker 1: Why are you John's Creek Bookstore? Just asking because guess what,
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  Speaker 1: I want to drive as many people there, because are
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  Speaker 1: you in other places around the country? Are just Saturday
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  Speaker 1: year at this location? May For so, I'm actually a
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  Speaker 1: California native. I just live in Dallas right now, Okay,
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  Speaker 1: and so yes, and so before I lived in Dallas,
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  Speaker 1: I lived in Atlanta for a while. And so as
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  Speaker 1: I am touring spreading the word about the social media
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  Speaker 1: makeover and about Gogie into all the world wide web,
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  Speaker 1: you know, some of the first stops on my book
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  Speaker 1: tour are places that were home for me at once.
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  Speaker 1: So that's why I'm coming back home to the A
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  Speaker 1: t l H to to share my latest projects with
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  Speaker 1: folks there, because I know that the information I have
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  Speaker 1: to share can really help entrepreneurs and ministry to like
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  Speaker 1: elevate and amplify what they do online. Really, it's really
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  Speaker 1: important that you you know, I've I did a tour
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  Speaker 1: with Kurk Franklin and there is a could I use
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  Speaker 1: the word niche marketing, niche audience out there that you
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  Speaker 1: have to really tap into if you're trying to find
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  Speaker 1: that all And that's what you're saying that you can
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  Speaker 1: make available with your book, go Ye into all the world? Why? Well,
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  Speaker 1: is that focusing focusing your audience, focusing on your artists
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  Speaker 1: and finding your artists through the through the web of
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  Speaker 1: and social media, that's what you're saying, correct, Well, definitely,
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  Speaker 1: And it goes to what I talk about how organizations
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  Speaker 1: need to position themselves to become a brand and demand.
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  Speaker 1: Great brands are the answer to somebody's problem. And they're
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  Speaker 1: not just the answer to somebody's problem, they're the best
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  Speaker 1: answer to somebody's problem. And so as you touched on,
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  Speaker 1: you know, I have the opportunity to sort of the
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  Speaker 1: Potter's House, but I've also had the opportunity to help
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  Speaker 1: what we might call a storefront church do this work
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  Speaker 1: as well. And there are some commonalities that I see
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  Speaker 1: in helping smaller congregations all the way everything in between,
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  Speaker 1: all the way up to the Maga's Church, and I
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  Speaker 1: helped other mega churches as well besides the Potter's House.
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  Speaker 1: Is that there is an untapped, missed opportunity that ministries
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  Speaker 1: have to really leverage what the content that they're sitting
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  Speaker 1: on and really what the power of their ministry is
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  Speaker 1: to go out and reach people. And so I want
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  Speaker 1: to be the answer to that problem, if you will.
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  Speaker 1: I want to be able to stand in that gap
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  Speaker 1: between ministries reaching people and growing their ministries through their
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  Speaker 1: digital platforms. And I really know and believe that go
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  Speaker 1: into all the world Wide Web is the ticket to
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  Speaker 1: standing in the gap and helping ministries change how they
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  Speaker 1: reach sold. Now, when you do book signings, do you
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  Speaker 1: sign or you do you speak, or you read from
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  Speaker 1: your book or you take Q and a's your book signing?
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  Speaker 1: How does that work? And she will be at the
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  Speaker 1: John's Creek book signing this Saturday, from two pm to
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  Speaker 1: four pm and joint, which is, like I said, part
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  Speaker 1: of Alpharetta. Just take uh four hundred north, take extrait
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  Speaker 1: in make a right turn, take you right onto John's Creek.
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  Speaker 1: So I do a little bit of everything. I really
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  Speaker 1: like my book signings to be interactive. I love the
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  Speaker 1: opportunity that I get to meet new people and touch
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  Speaker 1: the audience and answer in the into a question. So
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  Speaker 1: I'm gonna read a little bit, I'm gonna talk a
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  Speaker 1: little bit. I'm there to ask questions as well sign books. Well,
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  Speaker 1: it's great. When I come back, I want to ask
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  Speaker 1: you questions about the social media makeover because I may
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  Speaker 1: need to make over because I'm confused. I got all
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  Speaker 1: these brands out there. I'm a baker, I'm a motivator,
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  Speaker 1: I managed talent. I'm the CMO the Air National Guard.
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  Speaker 1: So who is Rashan McDonald? How do you take a
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  Speaker 1: guy like me that it's so versatile, but so confused
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  Speaker 1: because he's talking to so many different people. So I
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  Speaker 1: need I need a social media makeover. When I come back,
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  Speaker 1: We're gonna talk more with Miss Tita Holman Trade Dallas,
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  Speaker 1: Texas by way of California, Home Growing Atlanta Girl coming
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  Speaker 1: back this Saturday. Rashan mcgonald is trying to change people's
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  Speaker 1: lives with money making conversations. That's why I really appreciate
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  Speaker 1: everybody who comes on my show, especially ms Holman h
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  Speaker 1: on my LinkedIn, she says she was very excited to
• 9:58
  Speaker 1: come on my show. So I was very excited to
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  Speaker 1: see that she was very excited because I like for
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  Speaker 1: people to feel there is value coming on my show
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  Speaker 1: because I take what I've learned and I try to
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  Speaker 1: share with my listeners and my viewers, and I try
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  Speaker 1: to bring experts on like her, and she's an expert
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  Speaker 1: where all our craft, crafted a very outstanding career in
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  Speaker 1: the field of digital and social media. Now it's Hooleman,
• 10:23
  Speaker 1: Mind your business? How does one find you? How does
• 10:27
  Speaker 1: is it through relationships? Are you market yourself? How did
• 10:30
  Speaker 1: how does that happen? Oh? So you know interestingly enough.
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  Speaker 1: Um I started out my career in the events industry.
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  Speaker 1: Um I used to uh, design, plan and produce events
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  Speaker 1: of all kinds, and my skill set in the area
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  Speaker 1: of digital marketing, branding, and strategy started with me figuring
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  Speaker 1: out how to put myself out there as a new entrepreneur.
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  Speaker 1: By degrees in organizational communications, but I still had to
• 10:59
  Speaker 1: figure out ways to take my marketing efforts to a
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  Speaker 1: deeper level and find ways to differentiate myself in a
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  Speaker 1: very saturated industry. And so that's how Mind your Business
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  Speaker 1: was born. The pendulum swung and do full time. That's
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  Speaker 1: it's within my heart and it's not through relationships. You
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  Speaker 1: can find me anywhere. I'm available to train, consult and
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  Speaker 1: help anybody develop strategy and even manage um digital marketing
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  Speaker 1: things for people, website, social media, email, all of that.
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  Speaker 1: So Mind your Business LLC dot com that's how you
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  Speaker 1: find me in the same on all social platforms. That
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  Speaker 1: is correct. Now, what is a social media makeover? I
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  Speaker 1: was joking about really lovely joking because I do a
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  Speaker 1: lot of different things. Uh, I'm award winning baker, UM,
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  Speaker 1: I managed talent. Steven A. Smith is one of my
• 11:49
  Speaker 1: clients ESPN. I also have Money Making Conversation, very popular podcasts.
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  Speaker 1: So I was in the airport just they walked over
• 11:58
  Speaker 1: and she said, excuse me, Uh are you that comedian? As? Yes?
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  Speaker 1: You also bake right yeah, she said, can you use
• 12:07
  Speaker 1: to manage Steve Hart? As? He yes? So you know
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  Speaker 1: when you when you have all these different layers. How
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  Speaker 1: does a person kind of like um identify who who
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  Speaker 1: he is? Who when you when you're talking to clients,
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  Speaker 1: Because I'm sure you have a lot of clients like
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  Speaker 1: me who was trying to figure out how to post
• 12:25
  Speaker 1: because one of you know what you say is just
• 12:26
  Speaker 1: don't post, to be posting posting to build your brand. Correct,
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  Speaker 1: That's correct. And so the biggest thing is that I
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  Speaker 1: call it a social media makeover is because in the
• 12:37
  Speaker 1: in my work, I have found that most businesses know
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  Speaker 1: that they need to have a digital presence, a social
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  Speaker 1: media presence, but they haven't developed it strategically. So they're
• 12:47
  Speaker 1: just really nearly haphazardly posting out there without a plan.
• 12:51
  Speaker 1: And having that strategy as the foundation of the work
• 12:54
  Speaker 1: that you're doing in the digital space, it's how you're
• 12:56
  Speaker 1: going to be successful, right, studn't start your business without
• 12:59
  Speaker 1: a business, and so you also need a marketing plan
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  Speaker 1: for your digital presence. And so for my clients who
• 13:06
  Speaker 1: are like you who do a lot of things, I
• 13:08
  Speaker 1: find that it's very important that you develop client personas
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  Speaker 1: and understand who your core and target audience is very
• 13:16
  Speaker 1: clearly because you don't want to serve your audience a
• 13:19
  Speaker 1: salad when they wanted a cheeseburger, right, And so you
• 13:22
  Speaker 1: know that your audience is going to be very diverse
• 13:25
  Speaker 1: because of the various facets of business that you operate on.
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  Speaker 1: You know that one of your client personas is going
• 13:31
  Speaker 1: to be the entrepreneur, the person who's interested in the
• 13:35
  Speaker 1: things that you talk about on money making conversations. But
• 13:38
  Speaker 1: then you know that you're also going to kind of
• 13:40
  Speaker 1: tap in a different lane of people because of the banking.
• 13:44
  Speaker 1: There could be some overlap there, but ultimately, food enthusiasts
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  Speaker 1: are going to be the core persona for the other
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  Speaker 1: part that you do. So you can still have all
• 13:55
  Speaker 1: of the different things that you do in one place.
• 13:57
  Speaker 1: If you're a multifaceted organization, just make sure that the
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  Speaker 1: messaging is clear and it's on brand, and it's consistent
• 14:04
  Speaker 1: and they can still all live in the same place. Well,
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  Speaker 1: that's what I struggled with. I've struggled with that. I've
• 14:09
  Speaker 1: struggled with with trying to identify who I am with
• 14:14
  Speaker 1: who I'm talking to because of the fact that I
• 14:17
  Speaker 1: have Twitter account, I have a Instagram, a Crown, and
• 14:20
  Speaker 1: my largest accounts of my Facebook account I don't have Snapchat.
• 14:23
  Speaker 1: I do have LinkedIn, So those are four accounts like
• 14:26
  Speaker 1: I linked as my favorite because I used that to
• 14:28
  Speaker 1: really build my brand within the industry. So tell us
• 14:31
  Speaker 1: about each platform and what value does each platform. When
• 14:34
  Speaker 1: I said the platform and talking about LinkedIn, trom on Instagram,
• 14:37
  Speaker 1: talking about Twitter, I'm talking about Facebook. What value does
• 14:40
  Speaker 1: that bring to you or to an individual who trying
• 14:43
  Speaker 1: to develop their brand. We'll see. The beauty of the
• 14:47
  Speaker 1: various social media platforms is that it really allows you
• 14:51
  Speaker 1: to speak to your audience in various ways. You may
• 14:54
  Speaker 1: develop a persona a target poor client profile, but that
• 14:59
  Speaker 1: doesn't mean that person is only going to hang out
• 15:01
  Speaker 1: on Facebook or they're only going to hang out on Instagram.
• 15:04
  Speaker 1: People have they have diverse ways that they like to
• 15:08
  Speaker 1: receive content. So I may be your target client, but
• 15:11
  Speaker 1: I may lean on Instagram or lean on LinkedIn just
• 15:14
  Speaker 1: because of my lifestyle or because I prefer pictures over
• 15:19
  Speaker 1: links to articles, different things like that. And this is
• 15:21
  Speaker 1: where happen that strategy comes in because every platform has value.
• 15:26
  Speaker 1: I run into a lot of businesses who that they
• 15:28
  Speaker 1: may say, oh, I'm only on Facebook and Twitter because
• 15:31
  Speaker 1: that's where my client is no, You're you're missing opportunities
• 15:35
  Speaker 1: not putting yourself everywhere you can be. You're missing out
• 15:38
  Speaker 1: on search engine optimization opportunities as well as just tapping
• 15:42
  Speaker 1: into new new potential client basis in various places. So
• 15:47
  Speaker 1: we know that LinkedIn is a more B two B platform,
• 15:51
  Speaker 1: so that's a great place for you to connect with
• 15:52
  Speaker 1: others in your industry and strengthen and develop strategic partnership.
• 15:57
  Speaker 1: We know that Instagram is highly visual, so anything that
• 16:00
  Speaker 1: you're posting on Instagram is going to have to have
• 16:03
  Speaker 1: high res images, strong impactful video content as well as
• 16:08
  Speaker 1: really perfect the art of digital storytelling because that's a
• 16:13
  Speaker 1: trend for is being able to tell a story and
• 16:16
  Speaker 1: have people connect with your brand through storytelling. We know
• 16:20
  Speaker 1: that Facebook is a challenge for many business owners because
• 16:24
  Speaker 1: many fight um the algorithms and and trying to determine
• 16:27
  Speaker 1: how to get their their content before their audience. But
• 16:31
  Speaker 1: you know that you can leverage things like going live
• 16:34
  Speaker 1: and um communities and groups to strengthen your your your
• 16:38
  Speaker 1: content on on Facebook and then with Twitter. Twitter can
• 16:42
  Speaker 1: kind of be a tricky beast sometimes as well, but
• 16:45
  Speaker 1: there are opportunities to um hash tag effectively and and
• 16:49
  Speaker 1: be consistent with the type of content that you post.
• 16:52
  Speaker 1: Their link to your blog articles, cross promote on your
• 16:56
  Speaker 1: other platforms, and really they all work together for your
• 16:59
  Speaker 1: good the end of the day. Another place to not
• 17:02
  Speaker 1: sleep on is a YouTube. YouTube is the highest searched
• 17:07
  Speaker 1: place after Google, and so to not place your content
• 17:10
  Speaker 1: on YouTube is a huge missed opportunity, especially like this,
• 17:15
  Speaker 1: this live broadcast of money making conversations. You should be
• 17:18
  Speaker 1: also sharing this on a YouTube channel to reach a
• 17:21
  Speaker 1: greater audience as well. So it's just about maximizing each
• 17:25
  Speaker 1: platform for the individual value that it has and making
• 17:28
  Speaker 1: the most of what you can do in that space
• 17:30
  Speaker 1: to connect with your audience in an impactful way. Well,
• 17:33
  Speaker 1: they say social media is a marathon, not a race.
• 17:36
  Speaker 1: When they say that, is it because they are telling
• 17:38
  Speaker 1: you just just don't expect to go viral with every
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  Speaker 1: post that you have, uh to have a thousand likes
• 17:45
  Speaker 1: every time you post a video or image. Is that's
• 17:49
  Speaker 1: what That's what you mean when you say it's a
• 17:51
  Speaker 1: marathon not a race. So, interestingly enough, kind of how
• 17:55
  Speaker 1: Michael Eally alluded to earlier, people get caught up in
• 17:59
  Speaker 1: this whole idea of social comparison, and as they see
• 18:02
  Speaker 1: that somebody else in their industry or appear has all
• 18:06
  Speaker 1: of these followers, all of these likes, people get discouraged.
• 18:09
  Speaker 1: They get intimidated by that instead of being comfortable operating
• 18:13
  Speaker 1: confidently and bothly within their god getting talents and gifts.
• 18:17
  Speaker 1: And so it's a marathon, not a race, because the
• 18:21
  Speaker 1: fact that the matter is many people actually purchase followers
• 18:24
  Speaker 1: and likes, and that's a terrible way to use business dollars,
• 18:27
  Speaker 1: right it cut growth and engagement comes through a diligent,
• 18:32
  Speaker 1: targeted and specific strategy and consistent approach to the work.
• 18:37
  Speaker 1: So it's not gonna happen overnight. Organically, the people who
• 18:40
  Speaker 1: buy followers, those purchased followers are not following them to
• 18:43
  Speaker 1: the shopping cart, are buying their products, are booking their services.
• 18:47
  Speaker 1: So do the work. There's no shortcuts to effective business.
• 18:51
  Speaker 1: It doesn't happen overnight. If you have a strategy, if
• 18:54
  Speaker 1: you have tactics and a plan that you're following, if
• 18:57
  Speaker 1: you're putting out good content that you're audience wants to see,
• 19:01
  Speaker 1: you're representing your brand well, and you're engaging with your audience,
• 19:05
  Speaker 1: it's going to grow well. She's the owner of Mind
• 19:09
  Speaker 1: Your Business. She's straight out of Dallas by where, California.
• 19:13
  Speaker 1: She's gonna be Atlanta, Georgia this weekend. That's right, specifically
• 19:17
  Speaker 1: John's Creek Book and Gifts that's in Johns Creeks, Georgia,
• 19:21
  Speaker 1: including two pm and four pm. Um. Any any special
• 19:25
  Speaker 1: things that we should be looking for when you come
• 19:27
  Speaker 1: for to the book signing this weekend. So I always
• 19:30
  Speaker 1: have some goodies and some surprises at my sleeve, so
• 19:33
  Speaker 1: you definitely gotta come and see for yourself. But if
• 19:37
  Speaker 1: at anything, at the least, what I can tell you
• 19:39
  Speaker 1: that you can look out for is just an insightful
• 19:41
  Speaker 1: conversation about how you can elevate and amplify your organization's
• 19:47
  Speaker 1: presence online. And that's no matter what industry you're in.
• 19:50
  Speaker 1: That's from the church to financial industry, whatever lane of business.
• 19:54
  Speaker 1: Here in what I have, I got the secrets offt
• 19:57
  Speaker 1: to help you take it to the next level. So
• 19:58
  Speaker 1: you've gotta come check me out that I can help
• 20:00
  Speaker 1: you grow your business and take thanks to the next level. Well,
• 20:03
  Speaker 1: my friend, I will be there this weekend to see you.
• 20:06
  Speaker 1: Is one of the few weekends that don't travel, so
• 20:08
  Speaker 1: are I get there early before the crowd rouse up
• 20:10
  Speaker 1: and now take some photos and posting on social media.
• 20:12
  Speaker 1: LA everybody note they should come because dropped by. I'm
• 20:15
  Speaker 1: so appreciate that for you coming on my show, and
• 20:17
  Speaker 1: I'm happy that you felt it was important to be
• 20:19
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