No. 156: Legacy assets are being repackaged as experiences. Pophouse just showed how.
Culture Pulse: 72. Legacy IP found a new business model. Iron Maiden selling to Pophouse isn't a nostalgia bet, it's an experience infrastructure play. The catalogue was always the floor. #ThePatter Read the full edition: https://thepattern.media/editions/2026-07-30.html
The skinny
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