Latest / The Steve Harvey Morning Show / Sharifa Murdock Full Interview

Transcript

Sharifa Murdock Full Interview · The Steve Harvey Morning Show

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Speaker 1: My next guest is a Brooklyn native. She has grounded
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Speaker 1: in the world of women empowerment and giving back to others,
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Speaker 1: from her early days in retail to a current co
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Speaker 1: founded global business venture. She has always found a way
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Speaker 1: to converge her fashioned experience with the things that mean
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Speaker 1: most at her heart. She has the founder of e
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Speaker 1: n vs N Festival. This festival is the true embodiment embodiment,
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Speaker 1: embodiment of her personal and professional reflection, aimed to bring
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Speaker 1: the next generation together to bring support systems, female driven,
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Speaker 1: female driaming networks and journal access to an experience that
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Speaker 1: will help shape their futures. She's also the founder of
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Speaker 1: the Brooklyn Intern and co owner of Liberty Fairs. Please
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Speaker 1: work with the money making conversations Sharifa Murdoch. I thought
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Speaker 1: that I thought that I thought I lost her there,
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Speaker 1: Mr Murdoch, How you doing? No? Was that intro just
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Speaker 1: too long for you? With? Just like who am I
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Speaker 1: top about? That was actually dynamic? Thank you very much,
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Speaker 1: Brooklyn native. I love. I've lived in New York and
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Speaker 1: uh twice in my life. I've lived in Manhattan eight
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Speaker 1: six and first the first time I moved in New
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Speaker 1: York and the last time I was up there doing
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Speaker 1: the w b LS with Steve Harvey. I would live
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Speaker 1: in the two thousand and two thousand and seven, I
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Speaker 1: was living in thirty nineths and first UH enjoyed coming
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Speaker 1: into Brooklyn. UH did a lot of book signings in Brooklyn.
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Speaker 1: What makes Brooklyn, New York so special? It's just a
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Speaker 1: unique place. I mean, it's one of the best borrows.
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Speaker 1: I'm gonna say the best borrow actually in New York. Um,
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Speaker 1: I'm born and raised there. The culture you see everything
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Speaker 1: in Brooklyn from what you remember, it is not even
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Speaker 1: the same Brooklyn. It's a different Brooklyn now. I know.
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Speaker 1: I went up there. Our friend of mine, he has
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Speaker 1: a little mini donut shop, and I went up there,
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Speaker 1: a little mall there right down the street from the
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Speaker 1: Brooklyn Nets Play and you're bo get around now, I'm
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Speaker 1: money making conversation is now understand that now we're gonna
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Speaker 1: meet each other, we're gonna be juniors or someplace and
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Speaker 1: just bump ahead is a junior and shared like a hamburger.
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Speaker 1: But now to split the juniors up in Brooklyn, A
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Speaker 1: good a good piece of local junior chief take would
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Speaker 1: never let you down. See so tell us about your
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Speaker 1: brain off the top and we're gonna talk about your
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Speaker 1: life and uh, what makes you special? Because they come
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Speaker 1: on money making conversations. Your story is unique and it's
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Speaker 1: about entrepreneurship. But more important, your story is about empowerment,
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Speaker 1: female empowerment. Why is female empowerment so important today? I mean,
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Speaker 1: I definitely feel like there's so many different routes that
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Speaker 1: you could take as a female. Mean, growing up in Brooklyn,
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Speaker 1: I could have taken a different route and I had
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Speaker 1: people around me that was encouraging me, did you better?
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Speaker 1: And I feel like female empowerment is very, very important
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Speaker 1: because there's certain things that a male can teach you,
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Speaker 1: but there's more things that a female can teach you
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Speaker 1: because they're going through the same processes that you probably
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Speaker 1: went through. And I think it's so important for us
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Speaker 1: to kind of spread the word and like start working
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Speaker 1: together and noticing that it's no longer it's not this
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Speaker 1: day of a competition. We need to start collaborating more.
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Speaker 1: How do you how do you collaborate? How does that
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Speaker 1: make it happen? Because we know that, I mean in
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Speaker 1: my mind, and collaboration isn't just helping in any way,
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Speaker 1: Like if you have a platform that you're able to
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Speaker 1: give back to. You need to give back, and you
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Speaker 1: need to be able to help that other younger generation
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Speaker 1: come up. You know, I've been fortunate to be able
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Speaker 1: to have that guidance um as I was growing up
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Speaker 1: and I was able to give back to young women
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Speaker 1: that wanted to come up under me. So it's it's
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Speaker 1: so important to like collaborate together as women. You know
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Speaker 1: how strong we can be if we work together. Women
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Speaker 1: dominate the shopping they I feel that I've been in marketing,
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Speaker 1: radio and television, and every time you look pull out
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Speaker 1: a rating sheet, they want to know what women are watching,
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Speaker 1: what women are buying, and because you you can. You know,
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Speaker 1: it's a known fact that when it comes to the
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Speaker 1: traditional household, husband and wife are just a single female
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Speaker 1: household led by female. You control the purse trings, the
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Speaker 1: decision makers, what type of food we you know, sometimes
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Speaker 1: where we live. So so there's always been a dominant
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Speaker 1: presence and advertising that women play. But now you're trying
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Speaker 1: to take a grip on the voice in the in
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Speaker 1: the respect and credit. I'm assuming right, yes, yes i am.
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Speaker 1: I'm trying to take a big grip on it. For
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Speaker 1: the younger generation coming up. You know, listen, I'm a
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Speaker 1: little bit older, so I didn't have social media growing up.
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Speaker 1: When now getting into that, you know, but the kids
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Speaker 1: growing up, they're growing, they're growing up with these cell
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Speaker 1: phones in their hands, and what normally is portrayed on
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Speaker 1: social media is what these kids followed by. And a
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Speaker 1: lot of them think that it's going to be an
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Speaker 1: easy road the way they go, and it's really not.
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Speaker 1: And I'm here to help them along the way and
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Speaker 1: find other women to want to help them along the way. Okay,
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Speaker 1: I have a daughter, she's twenty one. I love her
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Speaker 1: to death, thank you. You know, she was a tennis star,
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Speaker 1: and so she when you when you go into a
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Speaker 1: sport like that, had no social training because all she
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Speaker 1: did was play tennis basically twenty four hours a day.
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Speaker 1: Then she blew out her knee and she didn't drop
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Speaker 1: off the Professional Tennis Tour w t A. And so
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Speaker 1: now she's trying to find our way. How does an
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Speaker 1: organization like you are, an individual like you take our
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Speaker 1: mentor or young daughter like mine who's in college. She's
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Speaker 1: doing well, she's trying to make friends, but you know,
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Speaker 1: but she's getting there. You know she took a part
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Speaker 1: time job in Subways. She didn't have to do that,
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Speaker 1: but she said, damn, I want to. I want to
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Speaker 1: do it. I want to meet people, and I'm proud
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Speaker 1: of her. So how do young women like that in
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Speaker 1: this age of social media? This age of me is
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Speaker 1: age of I want to go viral, is age of
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Speaker 1: a you know, look a look at look at look
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Speaker 1: at my side, look at my front, look at my back.
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Speaker 1: I need likes. How does a young child navigate the situations?
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Speaker 1: I think a young child comes and find some sort
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Speaker 1: of mentorship. That's the first thing, finding someone that she
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Speaker 1: can trust, finding someone that she could talk to, finding
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Speaker 1: someone that she can open up and be herself with.
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Speaker 1: Once she figured that out, finding what makes her happy
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Speaker 1: besides tennis, if everything else was to go, understanding on
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Speaker 1: what is going to be her end result and listen.
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Speaker 1: I always tell my friends, like, whatever makes you happy,
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Speaker 1: makes you happy. It could be sitting in front of TV,
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Speaker 1: watching TV. It could be anything. But you need to
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Speaker 1: be honest with yourself and understand what your goals are
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Speaker 1: in life and really really pay attention to that and
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Speaker 1: don't like say that it's not accomplishable. I think that
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Speaker 1: what your daughter is doing is magnificent. She's getting herself
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Speaker 1: out there. She's putting herself out there. I think finding
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Speaker 1: that that someone that can leave her and guide her
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Speaker 1: and just talk to her on a every month basis,
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Speaker 1: not even every day every month. I find to be
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Speaker 1: very interesting to to just be able to talk to
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Speaker 1: someone and be able to tell them your dreams and
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Speaker 1: your goal and have them push you along the way
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Speaker 1: and be your biggest cheerleader. And for you, you can
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Speaker 1: be her cheerleader from the side as well. It's it's
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Speaker 1: so important for her to be able to navigate her
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Speaker 1: life in the way that she wants to navigate it.
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Speaker 1: And I think she is going to find her way
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Speaker 1: and she's gonna make tons of friends and and figure
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Speaker 1: out maybe tennis wasn't being goal. Maybe it's something else.
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Speaker 1: Maybe she wants to start her own business, Maybe she
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Speaker 1: wants to start her own training camp. It needs to
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Speaker 1: be figured out. What does she like? And that's what
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Speaker 1: I'm allowing her to do. I'm allowing her to do
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Speaker 1: that and with guidance, with with allowing her to make
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Speaker 1: her mistakes and then let her know that her dad
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Speaker 1: isn't perfect. That's the key. I want to make her
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Speaker 1: understand that I make mistakes, and mistakes are all right,
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Speaker 1: you know they're correctable. Just don't keep making the same mistake.
8:00
Speaker 1: But we want when we come back, I want to
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Speaker 1: talk about the festival there as October to the twenty
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Speaker 1: one in the Industry and Industry City in Brooklyn, New York.
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Speaker 1: It's the festival that's about women empowerment. So we were
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Speaker 1: that women empowerment tract today. Because I grew up with
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Speaker 1: six sisters, you know, some of them are listening that
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Speaker 1: they're gonna have comments about how I do my show
8:21
Speaker 1: every day because they text me. But I love them all.
8:23
Speaker 1: Please welcome and be back. Don't go nowhere. Money Making Conversations,
8:29
Speaker 1: You're back money making Conversation. Each Money Making Conversation shows
8:32
Speaker 1: about entrepreneurship and entertainment. I provide the consumer and business
8:36
Speaker 1: owner access to celebrities, ceo s on entrepreneurs and industry
8:40
Speaker 1: decision makers. They in turn deliver information about career planning, motivation,
8:45
Speaker 1: financial literashire and how they leave their balanced life. My
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Speaker 1: guests on the phone is a Brooklyn native. Brooklyn, New
8:50
Speaker 1: York native. She said that's the best borough in New York.
8:54
Speaker 1: I can't argue with her. I've lived in I've visited
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Speaker 1: and lived in, uh several boroughs. Brooklyn has always been
9:02
Speaker 1: it's like a separate city really. That's why they were
9:05
Speaker 1: able to have their own basketball team there. And so
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Speaker 1: it's really amazing. So Envision as the Envision Festival, which
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Speaker 1: is e n V s N Envision Festival October through
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Speaker 1: Industries Correct and Industry City. It's only on the twenty Okay,
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Speaker 1: it's only one day. Yeah, okay, cool, let's do that
9:29
Speaker 1: straight October twenty and Industrustrating. Tell us what is all
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Speaker 1: encompasses so I can start getting people to buy tickets. Amazing.
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Speaker 1: So basically it encompasses women. It basically embodies the young
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Speaker 1: woman becoming a woman. Um. We have shopping experiences in activation,
9:51
Speaker 1: so within whatever women like beauty, fashion, um and wellness,
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Speaker 1: we have activations happening on our show floor and then
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Speaker 1: fest that was hoping as our line up for our panels.
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Speaker 1: We have panels discussions starting from eleven to six pm
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Speaker 1: and it's every hour on the hour. It's like phenomenal.
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Speaker 1: We're gonna be speaking about what We're gonna be speaking
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Speaker 1: about beauty, but it's gonna be a flip to it.
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Speaker 1: It's like, listen, we're not talking about how fit we are.
10:17
Speaker 1: We're talking about our mind, our state of mind, how
10:20
Speaker 1: we are able to like meditate, how we're able to
10:24
Speaker 1: deal with depression, how we're able to deal with those
10:26
Speaker 1: type of things. We're speaking about fashion and it's like
10:29
Speaker 1: loving yourself in your own skin. We're speaking about beauty
10:32
Speaker 1: where it's like finding your shade, finding you're happy. We're
10:36
Speaker 1: We're speaking about a lineup of things which are super
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Speaker 1: excise sighted about. We have a whole media um panel
10:42
Speaker 1: discussion with women like in media, which is so phenomenal.
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Speaker 1: I like got the youngest girl from the from on
10:51
Speaker 1: on Wall Street. She's phenomenal. So we have her getting
10:54
Speaker 1: into view by a principle out of Brownsville, which I
10:57
Speaker 1: think is a great lineup. And then in the nighttime
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Speaker 1: for you girls to enjoy, we have an amazing music
11:02
Speaker 1: portion with to Nash being the headliner. We have like Sweetie,
11:06
Speaker 1: we have Malibuma. So it's a lineup that's like a
11:09
Speaker 1: day of being a woman. You can come get your
11:11
Speaker 1: nails done, you can come get your hair braided. It's
11:14
Speaker 1: going to be a whole day for girls and basically
11:17
Speaker 1: a generational event. You know, you can bring your daughter,
11:20
Speaker 1: your move, your grandmother exactly which I love. Which I
11:24
Speaker 1: love the type of events. Now, you know what, miss Murdock,
11:31
Speaker 1: this is your show. I'm just trying to help promoting.
11:33
Speaker 1: If I'm over talking, I'm gonna stop and let you
11:36
Speaker 1: sell your brand. Now. This is the Envision Festival, which
11:39
Speaker 1: is an in city October Twe Yeah, And what made
11:44
Speaker 1: me really do it is I was going to all
11:46
Speaker 1: these festivals for years and years, and with my background
11:50
Speaker 1: and trade shows, I basically wanted I've always wanted to
11:53
Speaker 1: create something for girls. I've had this passion for so long. Um.
11:57
Speaker 1: I started a nonprofit years ago called the Brooklyn Into
12:00
Speaker 1: where I was able to help get girls um internships
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Speaker 1: to different companies in different industries. So it's basically a
12:06
Speaker 1: mashup of that and what I've learned throughout the years
12:09
Speaker 1: of doing trade shows, and uh, it's phenomenal just to
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Speaker 1: be able to give back to young girls growing up
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Speaker 1: in Brooklyn. I know what I could have became if
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Speaker 1: I didn't have the guidance. And I want other young
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Speaker 1: girls to understand, especially with the social media age, it's
12:23
Speaker 1: so important for them to understand what's real and what's fake.
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Speaker 1: And I want them to understand how they can be
12:29
Speaker 1: so dynamic if they're able to come together at work together.
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Speaker 1: We Envision is enbronment, right. I went to your website
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Speaker 1: which is Envisioned, which is E N V s N
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Speaker 1: Festival dot com, and I'm looking at the very diverse
12:42
Speaker 1: image of the three young ladies that you have on
12:45
Speaker 1: your page, and I think that's important that you that
12:49
Speaker 1: you know, the only thing about it is that, uh,
12:52
Speaker 1: you know, just a corner Frae, you can we all
12:54
Speaker 1: get along? Can we all cohabitate? Can we all communicate?
12:57
Speaker 1: When I look at this picture, that's what you're saying, Yes, exactly.
13:02
Speaker 1: It's about it's I grew up knowing that it wasn't
13:06
Speaker 1: an African American thing. It wasn't a um Caucasian thing.
13:11
Speaker 1: I grew up around so many different cultures and we
13:14
Speaker 1: travel and my experiences this is what basically have led
13:19
Speaker 1: me to make it a multicultural thing. And that's what
13:21
Speaker 1: it's exciting about Envision. Now, so you have a number
13:24
Speaker 1: of brand partners on here. How does one become a
13:26
Speaker 1: brand partner? How does want to become a sponsor, a
13:29
Speaker 1: part of the Envisioned Festival. It's just the first one.
13:33
Speaker 1: Or give you a little history of the event. This
13:35
Speaker 1: is the first one and this is the first inaugural one.
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Speaker 1: We're super It's so funny because I started planning this
13:41
Speaker 1: six months ago and with my background, people honestly jumped
13:45
Speaker 1: on being like you know what, we know what you do.
13:47
Speaker 1: We're super excited about it. So I have partners like
13:50
Speaker 1: Huts and Jeans. They're bringing there one of their nonprofits
13:54
Speaker 1: that they are affiliated with called They Get the Girls,
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Speaker 1: and they're going to come and say, say a poet
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Speaker 1: to introduced in vision to everyone. Um. I have Kappa
14:04
Speaker 1: Clothing brand that basically right, I had been working with
14:07
Speaker 1: me for years. Um, I have feel They're going to
14:09
Speaker 1: be doing a drop every hour on the hour and
14:12
Speaker 1: giving one of the young ladies whoever comes in their
14:14
Speaker 1: boots a free outfit to go back to school. Which
14:17
Speaker 1: like it's so dynamic on what is going to happen
14:22
Speaker 1: in this one day. I get chills just talking about it.
14:24
Speaker 1: I got kind in there to know I eat their Yeah,
14:29
Speaker 1: come on, love it down the earth, think eggs of course,
14:33
Speaker 1: you said, Kappa Hudson many brand sponsors and then uh
14:38
Speaker 1: urban as Don Julio, Okay, now late night for the
14:46
Speaker 1: nighttime only. You know. The thing about it is that,
14:49
Speaker 1: first of all, I feel a good spirit in you
14:52
Speaker 1: from an entrepreneur standpoint. I had to bring you on
14:54
Speaker 1: the show because of the fact that that you know,
14:57
Speaker 1: it's so many lanes of success that people experience, and
15:01
Speaker 1: then what yours is about being an entrepreneur but also
15:04
Speaker 1: giving back an educating. Is that difficult to do? Um No,
15:10
Speaker 1: I think it comes natural, to be honest with you,
15:12
Speaker 1: I think you have to want to do it, and
15:14
Speaker 1: that's something that I want to do. That's like my
15:17
Speaker 1: annual goal. Like if I was to die tomorrow, I
15:19
Speaker 1: can know that I did all I can do in
15:22
Speaker 1: the limited amount of time that I've had to be
15:24
Speaker 1: able to give back to certain young ladies. And I
15:26
Speaker 1: always believe that even if it's one or two, you've
15:29
Speaker 1: at least shocked to do something, and that's all it
15:32
Speaker 1: takes is to put some sort of effort into it.
15:36
Speaker 1: I don't believe it's hard. I think it's if continue
15:38
Speaker 1: to do and that has been my calling and you're
15:42
Speaker 1: calling to exist through the whole thing. Now, what determines
15:45
Speaker 1: if this is gonna be year two. You're calling Rashawn
15:48
Speaker 1: in October next year, go Rashawn because I can't come. Well,
15:53
Speaker 1: I said, my daughter, my wife down there to experience
15:56
Speaker 1: it because we have a relationship now Ms Murdoch and
15:58
Speaker 1: having that relationship for me state you can, you can.
16:01
Speaker 1: You can come on Money Making Conversation. This shows about
16:03
Speaker 1: promoting your brand and about being able to get the
16:06
Speaker 1: word out about your bread in various different platforms. Also
16:10
Speaker 1: the fact that please give me a social media banner
16:13
Speaker 1: so I can post it on my social media some
16:16
Speaker 1: of my I have a large following. I have a
16:18
Speaker 1: large following in the New York market and so in
16:20
Speaker 1: all the East Coast market, and I definitely you know.
16:24
Speaker 1: The thing about it is that here's a deal. You
16:26
Speaker 1: have a dream, and your dream is share able, which
16:29
Speaker 1: I think is important for us to hear that. And
16:31
Speaker 1: because a lot of people have a selfish dreams, so
16:33
Speaker 1: they have dreams that this is only tied to their
16:36
Speaker 1: personal success. Your dream is tied to success of many.
16:39
Speaker 1: And it's also what I call a handoff, a handoff dream,
16:42
Speaker 1: which means that you can pay it forward or you
16:45
Speaker 1: can reach out and pull somebody forward. You know, up
16:49
Speaker 1: to what you're trying to accomplish. When all that is
16:51
Speaker 1: said and done, what is your ultimate goal? What do
16:54
Speaker 1: you gain from all this? What do you gain? I
16:57
Speaker 1: don't gain anything. I gained the feeling of me being
17:03
Speaker 1: able to empower young girls. What makes this successful is
17:07
Speaker 1: the amount of people turning out. You know, I want
17:10
Speaker 1: for us to know that they can come from all
17:11
Speaker 1: over the world and feel like they can connect with
17:13
Speaker 1: other young girls. I want them to feel like they
17:16
Speaker 1: are empowered by the people that they here speak, that
17:19
Speaker 1: they're able to touch and speak to real people that
17:22
Speaker 1: have been in the industry, that have done what they've
17:24
Speaker 1: done and find out how they can become whatever they
17:27
Speaker 1: want to become. That's what makes it more powerful for me.
17:30
Speaker 1: And that's what I gained. I gained the energy of
17:33
Speaker 1: these people saying, oh my god, this day was phenomenal.
17:36
Speaker 1: I can't wait till next year. Well, that's what's gonna
17:38
Speaker 1: make me feel like this is a success. Well, I'm
17:41
Speaker 1: not wrapping this up. I'm just want to let you
17:43
Speaker 1: know she's a true entrepreneur, has become a success in
17:45
Speaker 1: the fashion world and also gives back to a community
17:48
Speaker 1: via their philanthropic organizations. She founded the Brooklyn intern an
17:53
Speaker 1: organization that works closely with high school students to give
17:56
Speaker 1: them the opportunity to experience exclusive internship and the ashion industry.
18:01
Speaker 1: They are sponsoring Me needed Booklyn in turn three girls
18:04
Speaker 1: to attend the event from the Lower east Side Girls Club. Wow,
18:10
Speaker 1: that's what you do. Yeah, and you lose no sleep
18:14
Speaker 1: doing it? Need to do you not at all? Because
18:18
Speaker 1: I know it's it's in me. I'm excited about it.
18:21
Speaker 1: Well you know, well, well you can't sleep on this.
18:25
Speaker 1: You know, you gotta get Rashan McDonald some banners to
18:28
Speaker 1: put up on my social media. We know the Envisioned
18:31
Speaker 1: Festival is coming up October. It's a one day on
18:36
Speaker 1: the event. Go to envision Festival dot com to learn
18:40
Speaker 1: more about it. And more importantly, I want you to
18:42
Speaker 1: keep winning, Okay. I want you to understand that what
18:44
Speaker 1: you're doing and coming on money making Conversation is special
18:47
Speaker 1: to me and also special to my daughter because you're
18:50
Speaker 1: giving her a lane to learn about herself, even though
18:53
Speaker 1: she does not attend. It's all paid forward money making
18:57
Speaker 1: Conversation