Latest / The Steve Harvey Morning Show / Eunique Jones Gibson Full Interview
Transcript
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- 1:08Speaker 1: Next Guess is an American content producer, photographer, author, activists
- 1:12Speaker 1: and creator of Because of Them We Can. Because of
- 1:16Speaker 1: Them We Can, as an award winning campaign and platform
- 1:18Speaker 1: that reaches sixty million people per month with custom and
- 1:23Speaker 1: curated content that extracts and amplifies the good on a
- 1:27Speaker 1: daily basis in the African American community. Please walking to
- 1:31Speaker 1: money making Conversations. Unique Jones, Hi, Hi, where are you
- 1:40Speaker 1: calling from? Where are you calling from? I'm right outside
- 1:43Speaker 1: of DC in Maryland. Okay? You wide away? You wide away?
- 1:47Speaker 1: Which is good? Is that your base or your or
- 1:51Speaker 1: your East Coast person? I'm an East Coast person. Yes,
- 1:54Speaker 1: I'm basically born and raised less for a little while,
- 1:57Speaker 1: came back, okay, cool, tell me about read a little
- 2:00Speaker 1: bit of you know, do all my little research, and
- 2:02Speaker 1: it was just talking about the UH. It was started
- 2:05Speaker 1: because of them We Can. We started UH in February
- 2:09Speaker 1: is a twenty eight day photo campaign for children a
- 2:12Speaker 1: period as iconic Black history figures of the past and present.
- 2:16Speaker 1: It was inspired by your songs Chase and Amari to
- 2:19Speaker 1: teach and refresh Black history while connecting the dots between
- 2:22Speaker 1: the past, present, and future. That's how I started huh
- 2:26Speaker 1: it is I was inspired by my sons Um and
- 2:30Speaker 1: UH really just the need to refute some of the
- 2:32Speaker 1: stereotypes and narratives that we were inundated with during that time.
- 2:37Speaker 1: That was the one year anniversary of Trademon Martin's murder.
- 2:40Speaker 1: We were approaching Black History Month, and I just thought, Wow,
- 2:42Speaker 1: what can we do to inject some positivity into the
- 2:45Speaker 1: universe and also uplift black folks at the same time. Now,
- 2:49Speaker 1: when you say a photo shoot, what was it something
- 2:52Speaker 1: local were you? Were you doing it for a website
- 2:55Speaker 1: or we're joined it for a magazine? What was the
- 2:57Speaker 1: what was the reason behind that? The campaign that you
- 3:01Speaker 1: created with the twenty eight Days. Yeah, I wasn't commissioned
- 3:05Speaker 1: or charged, um by anyone else to do it. It's
- 3:07Speaker 1: something that I wanted to do on my own. I
- 3:10Speaker 1: had been what you would call a weekend warrior and
- 3:12Speaker 1: photography I was, uh, had built up a client I
- 3:16Speaker 1: built up a clientele on the weekends. I had a
- 3:18Speaker 1: nine to five working in advertising, and on the weekends
- 3:20Speaker 1: I had fun um photographing people and so um, I
- 3:24Speaker 1: saw it as an opportunity to extend my passion for
- 3:28Speaker 1: social justice and art into a campaign. And so with
- 3:31Speaker 1: something I did on my own. You know, with Facebook,
- 3:33Speaker 1: you have a platform. If you have a page, right,
- 3:36Speaker 1: if you have the Internet and you have a domain name,
- 3:39Speaker 1: you have a home online. And so I saw it
- 3:41Speaker 1: as an opportunity to really do something from proactive perspective,
- 3:46Speaker 1: to to create what I wanted to see. And so
- 3:48Speaker 1: it wasn't for a magazine or anyone else, was for
- 3:50Speaker 1: me and I was sharing it was the world. So
- 3:53Speaker 1: it was days Black History of Mondon, February. So what
- 3:56Speaker 1: was the reaction to the campaign once it went online?
- 3:59Speaker 1: I'm assuming you post just on Facebook. Yeah, I posted
- 4:02Speaker 1: on Facebook one fast each day and uh was each
- 4:05Speaker 1: day people really started to pay attention to understand that
- 4:08Speaker 1: it was a part of a larger campaign, and they
- 4:11Speaker 1: started to anticipate the images and to if I was late.
- 4:14Speaker 1: If it wasn't at nine thirteen and it was instead
- 4:17Speaker 1: at nine thirty, people started to stay, where's the image
- 4:19Speaker 1: for today? They were so um taken aback and by
- 4:24Speaker 1: seeing these young kids portraying these icons that we have
- 4:28Speaker 1: grown to know and to love. And so it went viral.
- 4:32Speaker 1: I mean thousands of people shared it and they started
- 4:34Speaker 1: to not only ask for more images, but they started
- 4:37Speaker 1: to ask for products. UM that um embody the photos right, UM.
- 4:43Speaker 1: So it was it was it was super Successfulree, you
- 4:47Speaker 1: just did this from a It was a passion project.
- 4:49Speaker 1: When did the entrepreneurs side pop in in this campaign?
- 4:54Speaker 1: In February? Um, it started people. I didn't create it
- 4:58Speaker 1: thinking I was going to honestize it. That's never the goal.
- 5:01Speaker 1: The goal was always just to create something that I
- 5:03Speaker 1: wanted to see. And the people demanded that the UM
- 5:08Speaker 1: the e commerce come into play. They asked, well, this
- 5:11Speaker 1: picture is great. I would love a poster, and so
- 5:15Speaker 1: I said, well, I can figure it out. So I
- 5:18Speaker 1: started selling posters. And then people started to say, well,
- 5:21Speaker 1: these posters are great, but I can't put all these
- 5:23Speaker 1: posters up in my home. I would love a calendar. UM,
- 5:26Speaker 1: And so I figured it. I out started selling calendars.
- 5:28Speaker 1: This is all in February. We started taking pre orders um.
- 5:31Speaker 1: And then quickly enough people start saying, you know what,
- 5:35Speaker 1: posters are great, calendars are great. I think I would
- 5:37Speaker 1: love to have this as a coffee table book, UM.
- 5:41Speaker 1: And so it was it was a matter of just
- 5:43Speaker 1: going with the flow and trying to keep leveling up
- 5:45Speaker 1: as people demanded more and more, and doing research and
- 5:49Speaker 1: and reaching out to people who had had success in
- 5:51Speaker 1: this type of space to figure out, UM, how to
- 5:54Speaker 1: navigate the waters. And so February two thirteen tours and
- 5:57Speaker 1: the end was when the the entrepreneurs it really started
- 6:01Speaker 1: to come into play. UM. And it's still in the
- 6:03Speaker 1: play right because you you learn as the people demand more,
- 6:06Speaker 1: and you continue to identify needs and ways to us
- 6:09Speaker 1: service them. Well, that's important that I like in this
- 6:12Speaker 1: conversation that every time an opportunity came, you rose to
- 6:16Speaker 1: the challenge. You didn't ignore it, and you just can't
- 6:19Speaker 1: You kept moving forward. You kept oh I can't do that?
- 6:22Speaker 1: What what? What? What? What is that motivation? What is that?
- 6:25Speaker 1: Is that time management? Is that proper planning? Why are
- 6:27Speaker 1: we able to accept every request and try to move
- 6:31Speaker 1: forward on it? Um? It wasn't really UM time management.
- 6:36Speaker 1: It was more so uh, not wanting to let the
- 6:40Speaker 1: people down. It was seeing that the people were demanding something,
- 6:45Speaker 1: and I mean, we have things that we will try
- 6:48Speaker 1: to create and put to the universe, and no one
- 6:49Speaker 1: responds to it, and we wonder why, So haven't been
- 6:53Speaker 1: someone who's always been tinkering with things. I realized very
- 6:56Speaker 1: quickly this is something. What is it? What it is?
- 6:59Speaker 1: I don't know, but I can't be UM. I can't
- 7:03Speaker 1: risk not exploring it or not trying to level up
- 7:06Speaker 1: an acquiesce to see how far it can go, or
- 7:08Speaker 1: see how many people need the same content or need
- 7:11Speaker 1: these types of items that I felt like I needed
- 7:14Speaker 1: in my home. And I know that UM representation matters,
- 7:17Speaker 1: and we need more positive images of our our our
- 7:21Speaker 1: of black people in general, UM, not just for kids,
- 7:24Speaker 1: but for people of all races and all ages. And
- 7:26Speaker 1: so it was more so me feeling like it was
- 7:29Speaker 1: riskier not to take the risk. It was riskier not
- 7:32Speaker 1: to UH to actuate us, not to move forward, or
- 7:34Speaker 1: not to try. And so I'm always up for a
- 7:37Speaker 1: challenge and I'm always I've always been willing to try
- 7:40Speaker 1: to figure things out since I was young, and it
- 7:42Speaker 1: was another opportunity to do just fact and you're doing it.
- 7:45Speaker 1: We're on the phone with the creator of Because of them,
- 7:47Speaker 1: we can. Because of them, we can as an award
- 7:50Speaker 1: winning campaign and platform that reaches sixty million people per
- 7:55Speaker 1: month with custom and curated content that extracts and amplifies
- 7:59Speaker 1: the good on a daily basis in the African American community.
- 8:03Speaker 1: Unique Jones. How old your sons when you initiated this?
- 8:08Speaker 1: And also that's my first question? And secondly can I
- 8:11Speaker 1: get access to see those photos? Images? Absolutely? So my
- 8:17Speaker 1: sons at the time, we're uh four years old and
- 8:20Speaker 1: five months old. Four years old and five months old.
- 8:24Speaker 1: My my baby boy, this has been his life. He
- 8:27Speaker 1: is uh, he is six years old now and so
- 8:30Speaker 1: this has been all he all he knows is the cousin.
- 8:32Speaker 1: Then we can, um because he grew up on my
- 8:35Speaker 1: lap of me editing images and and and pictures. Um.
- 8:39Speaker 1: And yes, you can get access to those twenty eight
- 8:41Speaker 1: images on because when we can dot com. Uh, yeah,
- 8:44Speaker 1: you absolutely can. Okay, cool, I'm on because of you,
- 8:48Speaker 1: uh on this site because then we can site where
- 8:52Speaker 1: can I find it? Because I really first of all,
- 8:54Speaker 1: you have a beautiful site. Okay, I've been on this
- 8:57Speaker 1: site several times, and I'm only where would I go
- 9:01Speaker 1: Because I'm excited about that. I'd like to be able
- 9:03Speaker 1: to gain access to that. And so yeah, man, I'm
- 9:07Speaker 1: on it now, you could do a search. I'm going
- 9:10Speaker 1: on there with you. I believe if you type in
- 9:11Speaker 1: twenty eight days, it should populate for you eight days.
- 9:18Speaker 1: I'm not trying to put your I'm just a nosy
- 9:20Speaker 1: guy trying to make it. No pressure, no pressure. I
- 9:23Speaker 1: see it right here, Doug Williams, Uh days celebrating Black History. Correct,
- 9:32Speaker 1: that's twenty fifteen, but it should be some more. Yes,
- 9:35Speaker 1: that's twenty campaign. That's not the original. I'm searching it
- 9:40Speaker 1: with you doing every year every year you added, so
- 9:43Speaker 1: ever since you've been doing a different a series of
- 9:47Speaker 1: twenty eight day photos and it's been pretty awesome. Huh yeah.
- 9:52Speaker 1: So in twenty started off with twenty eight photos and
- 9:55Speaker 1: then I think I did some some type of video
- 9:58Speaker 1: content and then UM and then UM in ten did
- 10:02Speaker 1: more photos and every every year for the last six
- 10:05Speaker 1: years have launched a Black History Moup campaign. The last
- 10:08Speaker 1: three years we've done videos and so we did a
- 10:12Speaker 1: video of UM little kids as news anchors. UM, we
- 10:16Speaker 1: did a music video. We did kids refute and what
- 10:19Speaker 1: alternative facts were and presenting positive black facts. So every
- 10:23Speaker 1: year we we've done a video during Black History Month
- 10:26Speaker 1: and every day we make sure that we amplify content.
- 10:30Speaker 1: Amplifying create content that portrays or embodies black excellence. Mr
- 10:37Speaker 1: Stewart Scott, you have a little kid emulating the call
- 10:40Speaker 1: him the great Stewart Scott. Uh. You know, when you die,
- 10:44Speaker 1: it does not mean you lose the cancer. You be
- 10:47Speaker 1: canceled by how you live, while you live, and in
- 10:50Speaker 1: the manner and what you live. A quote from Stewart Scott.
- 10:53Speaker 1: Say this young man at a desk and some glasses
- 10:56Speaker 1: similar to the the ones worn by Stewart Scott. This is
- 10:59Speaker 1: pretty amazing. Lena Horn, you have Desmond too, too, young
- 11:04Speaker 1: man looking like the two, just missing a little gray
- 11:07Speaker 1: hair in this little wig this you know, John Legend.
- 11:12Speaker 1: Look here, that's why I'm saying you do the past,
- 11:14Speaker 1: the current in the future, John Legend, young man emulating
- 11:18Speaker 1: John Legend. Rap Abernathy Uh elaphis Gerald. Uh just that's
- 11:24Speaker 1: that's from the calendar. So so this is a really
- 11:28Speaker 1: emotional I want I want to We're gonna come back. Um,
- 11:31Speaker 1: she's got me caught up there because I was uh
- 11:34Speaker 1: impressed by this whole campaign. Did you put together? This
- 11:38Speaker 1: view by over sixty million people monthly? Because of them,
- 11:42Speaker 1: we can dot com We've been back with more Unique
- 11:46Speaker 1: Jones on money making conversations. I appreciate you listening, to
- 11:49Speaker 1: appreciate you watching a show that I created for you
- 11:52Speaker 1: to get information to win with Hi Rashan McDonald, I
- 11:58Speaker 1: am back with more only making conversations on the phone
- 12:01Speaker 1: is a unique Jones. I continually want to say what
- 12:04Speaker 1: she's accomplished because of them. We Can and the ward
- 12:08Speaker 1: winning campaigning platform and reaches sixty million people per month.
- 12:11Speaker 1: Let's see. You know this is not a person who
- 12:15Speaker 1: just jumped out there and just had an idea. Her background,
- 12:18Speaker 1: her career online advertising with Microsoft, and over the past decade,
- 12:22Speaker 1: she has worked with a variety of companies such as
- 12:24Speaker 1: American Family Insurance, Nickelodeon, gen Word Financial, b Et, Open
- 12:29Speaker 1: Win for Network, and custom In just to name a few. So,
- 12:33Speaker 1: your brand, even though this is your brand, but you're
- 12:35Speaker 1: you're smart enough to understand that create multiple strings of income.
- 12:40Speaker 1: That's your that's your that's the way you're you're making
- 12:42Speaker 1: your success lanes now correct correct. So, UM, one of
- 12:47Speaker 1: the things that I do is I'm a content creator
- 12:50Speaker 1: and I do have an advertising background, and so I
- 12:53Speaker 1: do work with other companies UM and a consults and
- 12:57Speaker 1: capacity to help them create culturally relevant and responsible campaigns
- 13:02Speaker 1: that uh contribute to their bottom line at the end
- 13:05Speaker 1: of the day, but also make sure that they represent
- 13:07Speaker 1: us in our best life. Right. So, you had a
- 13:10Speaker 1: couple of some things, and there's always sent me talking points.
- 13:12Speaker 1: So make sure Roshan you know, I know you knows it,
- 13:15Speaker 1: but we got some things we have to talk to.
- 13:17Speaker 1: This is reason she came on this show. So, uh
- 13:20Speaker 1: in December tween and eight teen, you launched it because
- 13:22Speaker 1: of them we can boxes. Tell us about those? Yeah,
- 13:27Speaker 1: so the boxes. Yeah, December we lost because when we
- 13:32Speaker 1: can boxes. Uh. So the subscription box industry is huge,
- 13:36Speaker 1: right likely and they get these amazing products. And so
- 13:41Speaker 1: I started to think, Um, over the years, people have
- 13:44Speaker 1: continuously asked, how can I continue to get this type
- 13:47Speaker 1: of this type of content in my home and my schools.
- 13:50Speaker 1: We were traveling the country going to classrooms, and so
- 13:53Speaker 1: I thought, Wow, what if we gave kids their own
- 13:56Speaker 1: version of a campaign every month, but in a way
- 13:58Speaker 1: that checks a couple of boxes of parents one. It
- 14:01Speaker 1: will teach the kids black black history, UM too. It
- 14:04Speaker 1: will provide them with practical products UM from clothing to
- 14:08Speaker 1: UM For instance, this month, the theme of the boxes
- 14:11Speaker 1: black Wall Street. So the kids get to learn about
- 14:13Speaker 1: black Wall Street in the box, but they also get
- 14:16Speaker 1: a wallet. Um, they get a bank, they get a calculator,
- 14:20Speaker 1: they get a backpack um to put all that stuff in.
- 14:23Speaker 1: They get not they get play money, UM that that
- 14:26Speaker 1: has like Madame C. J. Walker on it due to
- 14:29Speaker 1: of Madame C. J. Walker, of Harriet Suttman, of Barack Obama,
- 14:33Speaker 1: and so um they get stickers and the lapel pain.
- 14:35Speaker 1: We really try to make learning fun but also applicable,
- 14:39Speaker 1: so that these are products that they would normally have
- 14:42Speaker 1: to get at some point. You need a piggyback, you
- 14:44Speaker 1: need a wallet, um, you need a calculator. And so
- 14:47Speaker 1: this is stuff that constantly reinforces. Not just because of
- 14:49Speaker 1: them we can brand, but who we can um who
- 14:53Speaker 1: who were able to do things up? This one is
- 14:56Speaker 1: because of um black Wall Streets. So everything in the
- 14:58Speaker 1: box it's branded because of Black Wall Street. And it
- 15:01Speaker 1: teaches the kids about greenwood, It teaches the kids about
- 15:04Speaker 1: collective economics, It teaches the kids about ownership, about real estate,
- 15:08Speaker 1: and about the land rush UM that actually lead to
- 15:11Speaker 1: the establishment of Black Wall Street in Oklahoma. Right, Um,
- 15:15Speaker 1: I want to make a correction. You did correct it
- 15:17Speaker 1: was December you launched because of them. We can boxes
- 15:22Speaker 1: now now then you went over to the fact that
- 15:24Speaker 1: you talked about the black Wall Street boxes. Now my
- 15:27Speaker 1: schedule of saying that comes out this month, the month
- 15:29Speaker 1: of April. Right, yeah, those those boxes. Uh that's that's this,
- 15:33Speaker 1: this this the kids have those boxes in hand. Uh.
- 15:36Speaker 1: Now those boxes are in the care How do we
- 15:39Speaker 1: how we order those? How do we order those? And
- 15:41Speaker 1: there is a fee? Can you order the just that boxer?
- 15:44Speaker 1: You have to join the subscription plan. No, it's just
- 15:48Speaker 1: we don't do one time boxes. We do subscription plans.
- 15:51Speaker 1: But you can cancel at any time. No, no, don't
- 15:54Speaker 1: sound don't sound bad this Jones. I'm just I'm just
- 15:57Speaker 1: trying to get the information. Now. This is good. You're
- 15:58Speaker 1: running the business. Okay, No, absolutely so yeah, people can
- 16:02Speaker 1: cancel at any time. So, um, they basically, uh, go
- 16:06Speaker 1: on our website. They would sign up for a monthly plan.
- 16:08Speaker 1: That plan is thirty ninety nine a month. Um. We
- 16:11Speaker 1: that includes their shipping and handling. Um. And there are
- 16:15Speaker 1: other plans. People might say, well, you know what, I
- 16:17Speaker 1: wanna go ahead and pay for three months up front
- 16:20Speaker 1: or six months up front. Some people say I'll just
- 16:22Speaker 1: go ahead and get a year up front. All those
- 16:24Speaker 1: packages are available online. And that's to ensure that regardless
- 16:28Speaker 1: of the ages the age of five, twelve, UM, but
- 16:31Speaker 1: regardless of the race of your child, regardless of where
- 16:33Speaker 1: you live, you can have access to black history and
- 16:36Speaker 1: black excellence on a consistent basis and know that your
- 16:40Speaker 1: kid is not only learning, but they're having fun while
- 16:43Speaker 1: they're doing it. So these can make great gifts. Oh absolutely,
- 16:47Speaker 1: We UM have god parents and auntie's and uncles that
- 16:50Speaker 1: have subscribed for their kids, UM, their nieces and nephews,
- 16:53Speaker 1: their god children. We have teachers that have purchased boxes
- 16:57Speaker 1: UM for their classrooms. UM. And and we do have
- 17:00Speaker 1: you can buy one time gift at a three, six
- 17:03Speaker 1: or tough month increment under the gift option. The reasoning
- 17:06Speaker 1: like this, because kids are really ship between ages of
- 17:08Speaker 1: five and twelve. Right, Yeah, Okay, here's the cool thing
- 17:12Speaker 1: about it. Once a kid knows something that's coming every month,
- 17:15Speaker 1: they get excited. They get excited, and then the fact
- 17:18Speaker 1: that comes in and and and and so that's why
- 17:21Speaker 1: that makes a great gift to me. I know, I'm
- 17:22Speaker 1: I'm gonna buy I got a couple of nephews just
- 17:24Speaker 1: to be perfect one because the kid, the kid never
- 17:27Speaker 1: gets mail. They don't get mail. And so once you
- 17:33Speaker 1: get the mentality, the mental structure in their mind that
- 17:36Speaker 1: this is how the system works. The mail man brings information,
- 17:39Speaker 1: you receive it, and they become special. You want your
- 17:43Speaker 1: child or somebody you know to start feeling special at
- 17:45Speaker 1: a very earlier age and learned have them start receiving
- 17:49Speaker 1: mail on a regular basis. It also opened a mind
- 17:51Speaker 1: to conversation about what the male system is all about,
- 17:55Speaker 1: about bills, about what comes in the mail, and when
- 17:59Speaker 1: they get the mail, they actually will be concerned about
- 18:01Speaker 1: it now because guess what, they get something in the
- 18:04Speaker 1: mail because right now it's a lu young kid five
- 18:07Speaker 1: and twel years old. They don't care nothing about that
- 18:08Speaker 1: mail box. They have no reason to go out there.
- 18:11Speaker 1: In fact, if you send them out there to get
- 18:13Speaker 1: your mail, they're gonna leave some of the mail in
- 18:14Speaker 1: the mailbox, right And that's why it's important that you
- 18:20Speaker 1: that that's why I love this campaign. So these little
- 18:23Speaker 1: things that people don't understand about the way a child
- 18:25Speaker 1: thinks a child is is a blank slate. And as
- 18:28Speaker 1: you give them information, then they grow and they prosper.
- 18:31Speaker 1: And as they prosper, then they become excited about learning
- 18:34Speaker 1: more things. And so if you're sending them this gift
- 18:36Speaker 1: box that has information and is designed for curiosity, so
- 18:41Speaker 1: next one, guess what they weren't no June, they weren't
- 18:44Speaker 1: know July, they wouldn't on August. And also and also,
- 18:48Speaker 1: and I'm I'm kind of getting a sense of because
- 18:51Speaker 1: if you go to a website, a website is amazing.
- 18:54Speaker 1: You know, it's interesting when you go to the website,
- 18:56Speaker 1: cause I see a lot of websites, you know, and
- 18:57Speaker 1: there's a lot of competitive websites out you gotta have
- 18:59Speaker 1: anue out there. You got Black News out there, you
- 19:02Speaker 1: got Essence out there, you got Black Enterprise out there.
- 19:05Speaker 1: But her website caught my attention because she actually was
- 19:09Speaker 1: telling me information that I was interested in wanting to
- 19:12Speaker 1: know because sometimes I don't care about, uh, who got
- 19:16Speaker 1: in the fight with two black people got in the
- 19:18Speaker 1: fight because guess what, they're trying to date the same person.
- 19:21Speaker 1: I don't really care about that all the time. Usn
- 19:24Speaker 1: it's out about that and not saying those other sites
- 19:26Speaker 1: are wrong. That sits about positive, good, valued situation that
- 19:30Speaker 1: happened like that, the top the biggest, the largest African
- 19:34Speaker 1: American UH law class at Harvard, all these folks sitting
- 19:40Speaker 1: on these steps. I'm going they let that many black
- 19:42Speaker 1: people in Harvard. I was done when I saw that.
- 19:44Speaker 1: It's just that even even I, who get I'm a
- 19:47Speaker 1: curator information, I can be stunned. The average person will
- 19:51Speaker 1: be more stunned because I'm the person supposed to know everything.
- 19:54Speaker 1: And that's what you're telling me is that you're providing
- 19:56Speaker 1: information and as people learn get this information, they become
- 20:00Speaker 1: better off. Am I correct? That is correct? Every UM
- 20:04Speaker 1: it's it's about. We believe that you don't have to
- 20:06Speaker 1: be a celebrity to be celebrated, So anybody can appear
- 20:09Speaker 1: on it because of them. We can a website if
- 20:11Speaker 1: they've done something notable, if they've done something we feel
- 20:14Speaker 1: like the community needs to know about. And so we're
- 20:17Speaker 1: constantly looking for stories that um epitomize black excellence and
- 20:22Speaker 1: UM we cover pop torture, but only in a positive light,
- 20:25Speaker 1: only the best of the best, only the positive and
- 20:28Speaker 1: the uplifting stories. Because we need an outlet where we
- 20:31Speaker 1: can go and not feel like we're gonna need counseling
- 20:33Speaker 1: once we log off, or not feel like we've been
- 20:35Speaker 1: triggered by seeing an image, if anything, when you want
- 20:39Speaker 1: to because when we can website, that's if you need
- 20:41Speaker 1: a dose of happiness or joy or just a positive outlet,
- 20:45Speaker 1: that's where everyone goes to get that. Whether it's the website,
- 20:48Speaker 1: whether it's our Instagram page or our Facebook page. People
- 20:52Speaker 1: know they can count on us for that type of content.
- 20:54Speaker 1: And that's amazingly good to hear because if you go
- 20:57Speaker 1: into this website looking for Cardi b Busted, Nicki Minaj
- 21:01Speaker 1: upside the head, wrong site, that's not what but you
- 21:05Speaker 1: need about it is that because you know I followed
- 21:08Speaker 1: BT over the years and African American News consent to
- 21:13Speaker 1: be uh uh. I wouldn't say the word boring, but
- 21:18Speaker 1: like it doesn't take me to the next level of information.
- 21:21Speaker 1: When I would go to your website, I learned so
- 21:25Speaker 1: much and became so engaged. How do you how do
- 21:28Speaker 1: you create your stories? How do you create your stories
- 21:31Speaker 1: that makes a person like me interested, as well as
- 21:34Speaker 1: a person and their teams interested, as well as a
- 21:36Speaker 1: millennial interested. Well, we all want to see ourselves. We
- 21:40Speaker 1: want to see ourselves reflected. And there's a certain disconnect
- 21:44Speaker 1: or distance between you and a celebrity. UM. As you know,
- 21:47Speaker 1: it's just as a from everyday person. But you can
- 21:50Speaker 1: go on that site and see somebody that reminds you
- 21:52Speaker 1: of your aunt, your uncle, your niece and nephew. You
- 21:55Speaker 1: can see a story about a young child who's got
- 21:57Speaker 1: a scholarship. You can see a story of out a
- 22:01Speaker 1: father and a son UM and their bond over a
- 22:05Speaker 1: viral video. And so the site is all about being relatable.
- 22:09Speaker 1: It's all about making sure that somebody can go on
- 22:11Speaker 1: that site and find a mirror or someone else who
- 22:15Speaker 1: looks like them or reminds them of someone in their home.
- 22:18Speaker 1: And so we get UM. People send us stories all
- 22:21Speaker 1: the time. They email us at UM hello at because
- 22:23Speaker 1: when we can dot com they submit and say, my
- 22:25Speaker 1: mom made history. She's the first black woman to do X,
- 22:29Speaker 1: Y and Z in this county. UM. That's the story,
- 22:32Speaker 1: regardless of as a big county or not, that we're
- 22:34Speaker 1: gonna put We're gonna publish it, we're gonna write about it. UM.
- 22:37Speaker 1: There are stories that we see on the internet. UM.
- 22:40Speaker 1: There was a story that went up the other day
- 22:42Speaker 1: about the only black owned movie theater in Baltimore, right
- 22:45Speaker 1: outside of Baltimore, and that just came from being on
- 22:48Speaker 1: Facebook and it showed up then my actual news feed,
- 22:51Speaker 1: and I said, well, this is something that everybody should
- 22:53Speaker 1: be talking about. And that story alone drove about a
- 22:56Speaker 1: hundred thousand visitors to the site in two days. And so, um,
- 23:00Speaker 1: we're constantly looking for stories like that. We we we
- 23:03Speaker 1: posted obvious, but we feel like there are so many
- 23:05Speaker 1: other stories that we hear and we and we know
- 23:08Speaker 1: about in our everyday lives, and so always ask the
- 23:11Speaker 1: people to send them size and we're always looking for
- 23:13Speaker 1: them as well. She is the creator or because of
- 23:16Speaker 1: them we can and also the recipient of the Tween
- 23:19Speaker 1: Toyota going for Goal Honor at double A CP Image Awards.
- 23:24Speaker 1: Unique Jones, thank you for coming on my show. Thank
- 23:28Speaker 1: you for having me. You're awesome and I will support
- 23:30Speaker 1: you through my social media. Keep winning. You need to
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