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Felicity Zadro on Growing Zadro Agency to $2M Revenue With 10 Staff: From $5K and Laptop nicknamed Bruce to Leading With Purpose, Navigating Crises, Building Retainers, and 18 Years of Strategic Communications Success. (Episode 666 - Felicity Zadro)
In this episode of Grow a Small Business, host Troy Trewin interviews Felicity Zadro, founder of Zadro Agency, a strategic communications firm in Sydney. Felicity shares how she built her business from just $5K and a heavy laptop named "Bruce" into a $2M agency with 10 team members. She discusses overcoming major challenges, including the GFC and losing 85% of revenue during COVID, and how she rebuilt with a strong retainer model. We dive into her focus on team culture, the shift from founder to CEO mindset, and balancing leadership with motherhood. It's a powerful story of resilience…
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