Name, Image, Likeness: The Rise of Ally Batenhorst and the Student-Athlete Entrepreneur

The Authority Company · May 28, 2024 · 29m

In this episode, Joe is joined by Ally Batenhorst, a star volleyball player who has taken advantage of the new NCAA rules allowing student-athletes to profit from their name, image, and likeness (NIL). Ally discusses her journey from being a talented youth player in Texas to committing to playing volleyball at the University of Nebraska. Ally shares what it was like to arrive on campus during the height of the COVID-19 pandemic and deal with restrictions while also preparing for her first collegiate season. The conversation covers how Ally has navigated making sponsorship deals, creating…