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In the Spotlight: AR Shopping - The future of virtual search?
A report from Snap has shown that when researching gifts, Augmented Reality (AR) helps shoppers make decisions about what to add to their gifting list. Prime Time’s Bharatii Jagdish speaks with Kathryn Carter, General Manager, APAC at Snap Inc on the evolution of AR Shopping from past to present and how brands can harness the power of AR to engage their customers more effectively to generate growth and revenue. Produced and edited by Anthea Ng (nganthea@sph.com.sg)See omnystudio.com/listener for privacy information.
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