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How to Beat Cheap Competitors Without Lowering Your Price | Paul Moore
Abi Asija sits down with Paul Moore Founder and majority owner of Smily Mia, a baby products brand serving parents with high-quality teethers and infant products for children from 0 to 2.5 years old. Paul has grown the business to about $1,700,000 in annual revenue with a 3-year target of $6,500,000, but the core problem is how to distinguish premium products from cheaper knockoffs in a market where parents often compare thumbnails before they understand quality.Key Insight: Competing on price is the wrong game when the product is built on safety, trust, and quality. Abi pushes Paul to stop…
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