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Under the Radar: What are the key drivers of growth for ByteDance’s super app for enterprises Lark?
Imagine a productivity super app for businesses to digitalise operations from HQ to storefront, streamline communications, and achieve operational efficiency – all in one place. That’s Lark for you. Initially developed by Chinese social media giant ByteDance in 2016 for internal use, Lark started as a platform that aims to combine business processes and collaborative documents in a single platform to transform workplace collaboration. The platform was later spun off in 2019 to become a subsidiary of ByteDance, providing tools for project management, video conferencing, chat, documentation…
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