Latest / Leading Leaders Podcast with J Loren Norris / 5/14/26 LEAD WITH STORIES TO SHARE REAL LIFE BEFORE IT BECOMES ARTIFICIAL

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5/14/26 LEAD WITH STORIES TO SHARE REAL LIFE BEFORE IT BECOMES ARTIFICIAL · Leading Leaders Podcast with J Loren Norris

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Subscribe now for our extensive video library of leadership
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Everybody has a story to tell. Everybody.
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Some people don't know what that story is for.
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They just know it's a story. But I can tell you that AI has
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figured that out already. AI has already adopted the idea
0:22
that if I tell a story first, I can close the sale.
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It's what I want to talk about in this episode of Leading
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Leaders. You probably want to be engaged
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with this one. Subscribe now for access to our
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communication skills training. There is a retreat coming up
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them in the next level. Discover, develop, draft,
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connect, relax, and reflect around this beautiful lake scene
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communication. Join us, get away and relax.
1:23
I'm Jay Lauren Norris with leading leaders podcast.
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It really amazes me how powerful AI has already become.
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I I want you to consider for a moment from a leadership
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perspective what it means to be able to read people.
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I mean, as long as I've been involved in leadership, I've
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heard about the studies, I've participated in the training
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classes, There are people in the John Maxwell team who went
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another step level higher and became certified disk trainers.
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They understand the profiles of people and I've read through
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that. I've done the study, I've used
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it a couple of times in teaching, but I'm not a
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certified disk profile person. I've also used the strength
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finders tool. I'm not a certified strength
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finders person. I, I've also used the Florence
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Littauer and the colors and the animals and I'm not certified in
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any of those, but I've studied all of them.
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I also studied people like Chase Hughes, Andrew Bustamanti, other
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people who have been involved from the FBI like Chris Voss to
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the CIA, like Andrew Bustamanti or or Shawn Ryan, who have
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mastered the skills of reading people from their facial
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expressions and their facial features, the size and shape of
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their ears, the position of their eyes, the position and
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angle of their eyebrows. All of those things will tell
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you something very, very quickly before they ever begin to speak.
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Now, because we know that humans have studied other humans for
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this purpose for such a long, long, long time, we know that
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there's a whole lot of big word, the big D word.
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There's a lot of data about these realities, and we know
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because there's a lot of data, data about these realities that
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if you could put together the mind of Chase Hughes and Andrew
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Bustamante, Chase Hughes's book is like 7 reams of paper.
3:18
It's that much information on human behavior and how through
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linguistics alone, you can manipulate someone's inner mind,
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their subconscious mind, to do something, to say something, to
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behave uncharacteristically in a way that you want them to.
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Hypnosis can do that. But see, before you start that
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process, you have to understand the human that you're dealing
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with. For years in leadership, we've
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always said, you know, you can't just lead everybody the same.
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In fact, I think it was maybe as far back as Dale Carnegie, which
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would have been over 100 years ago, the statement was made.
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A part of our problem with education is that we put the
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fish and the birds in the same class and then expect them to
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perform to the same test. And fish are really terrible at
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flying and birds not so good at swimming.
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When it comes to tree climbing, the squirrels got them all beat.
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But you can't put a fish in squirrel school and expect him
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to succeed. What does that really mean?
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Well, you got to understand the potential, the makeup, the
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characteristic of the human that you're dealing with.
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Part of the challenge we have in leadership today is that we've
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come to this place where we believe, like education has
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since the turn of the last century, if we just line them up
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in little rows and and teach them all exactly the same thing.
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At the end of the day, regardless what you put in the
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front, what comes out the back will be the same.
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That's why we have this bizarre thing called standardized
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testing. Really, what we're testing is
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conformity. Really what we're testing is
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compliance. Can you memorize and regurgitate
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what we put in front of you? Well, that process, that habit,
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that not taking the time to read the human, to understand their
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quirks, their idiosyncrasies, their preferences, not looking
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at their eyebrows and going, OK, I'd better understand how you
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think. And so let me speak to you in
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the language that you process thought as a communicator and a
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coach of communicators. That's one of the things that I
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really have to work deeply on with the people that I work
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with. I've recently joined a new
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community and in that community, the person that invited me in,
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that leads the community said, hey, I'm going to put you in a
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breakout room. I want you to kind of lead
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people with what you teach about storytelling.
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And ironically, everybody that jumped in the group already
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fancies themself as quite the storyteller.
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And I thought, well, it's interesting that they would come
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over here to learn something about storytelling, but walk in
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saying, well, I'm already a phenomenal storyteller.
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I don't know what you're going to tell me, but impress me.
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That's like walking up to a comedian and go tell me a joke.
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Funny, man, be funny. Generally speaking, that's not
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how it works. However, there was someone in
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that group that insisted on telling a story, a story that
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they said has been repeated by hundreds of people because it's
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so incredible. And when they finished the
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story, I realized, well, it's not a bad story.
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I mean, from all of the aspects of what is a good story, what's
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the moment? What happened?
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Who were the people there? It was crafted.
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OK OK now I know this person said they've told the story
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hundreds of times, but when they were done with the story what I
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was asking myself based on the story power method and the
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leadership model that we follow, where do I see myself in this
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story? Of all the characters and non
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playing characters that were mentioned in the story, who am
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I? What does it matter to me?
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What difference will this story make in my life?
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Is there a lesson I should have learned?
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Is there a metaphor that I could apply?
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Is there a call to action that if I do this thing, my life will
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be better? Or was the story only told for
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entertainment's sake? Got to hold on with me for a
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minute because I'm going somewhere really deep.
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The inability to read the room and apply a lesson worth
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learning to the end of that story may have been, I wasn't
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prepared for that kind of an answer for that individual.
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It may have been a well, that's not the way I think kind of
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answer for that. But that's exactly why we have
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the story power master class and the story power Academy and the
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six weeks to story power and the story power retreat.
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All of these are different levels of learning stacks on top
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of each other. They go all the way back to who
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is sitting in the chair that you're talking to, whether it's
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one 101 thousand, 10,000 people. If you don't understand the
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nature of the audience you're talking to, who do you help and
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how, then the story you choose to tell is not going to land
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well, no matter how well you tell the story.
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Your skill set is one thing. Their ability to comprehend,
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apply, and become better as a result of it, that's an entirely
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different thing. And that skill set is a
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leadership skill set. Reading people, understanding
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people, understanding their motivations, their interests,
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their concerns, their worries, their fears.
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See this storytelling that says I have a story to tell that
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doesn't tap into the psychology of the listener looking for a
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genuine opportunity to connect deeply and move them somewhere
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else. Not only does it fall short of
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the transformation that you intended to deliver as a
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communicator, meaning the leadership aspect of that story
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has failed to lead, it also has another major problem.
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And that is a phenomenal competitor.
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A competitor that knows everything that Chase Hughes has
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written, everything that Andrew Bustamante has taught us about
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getting people to become secret spies and betray their nation
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and put their lives at risk and, and possibly their fortune and
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their family. All of those things that have
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been deployed in response to human characteristics.
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When someone uses a story as a motivation in their
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presentation, in their talk, in their gaining a buy in, in their
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building of a nonprofit and raising funds.
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When that story has no connection to the psychology,
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the makeup, the motivations, the inspirations of the listener,
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then that story lands flat. Here's what's happening in real
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time, though. That Big D data, that
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information from all of these experts who've been studying
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human behavior, human characteristics, the way people
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respond when their eyebrows move, the emotional state that
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they might be in, given their body language, the ability to
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interpret that Police departments have been training
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on it for decades, maybe even centuries.
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Negotiators have been training on it for centuries.
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Leaders have been training on it for centuries.
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And yet somehow there's this incredible divide between the
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leaders who want to understand humans and the communicators who
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feel like I just have something to say.
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You need to hear it. And when we lose that gap,
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here's what happens. AI tells better stories than
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humans because humans are lazy. They spend all their time kind
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of crafting their talk and not asking how will this be received
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by the audience that I'm delivering it to?
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Who are the humans in the audience that I'm delivering
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this to? And what we end up with is we
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end up with stories that don't ask.
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Why should someone listen? Who is the target audience
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within this audience? Not just who showed up, but who
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within this audience is most likely to find the beneficial
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transformation of the solution that Ioffer?
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And how does this story, even if I'm here for 45 minutes and I
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tell five stories or 10 stories, who is going to hear that story
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and go, you're talking to me, you're talking about me.
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I lived through that too. See, the challenge is AI already
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has all the data, the ability to look at your eyebrows.
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By the way, if you don't think that these little devices are
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using the camera to read your facial expressions while you're
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watching a video that AI has created, you must be living
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under a rock. There are videos out there right
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now. There are stories out there
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right now, news stories and Facebook reels.
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I don't know which one you trust more, but Flock cameras, the
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ones that are run by Palantir, that are all over your
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municipalities, you know, they can read your facial expressions
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when you drive through the red light.
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Yeah, Yeah. They can tell if there's stress
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and anxiety going on in the car that you might be reported for
12:16
domestic violence problem or a warrant that you've had for 10
12:21
years and didn't even know you had because you forgot about a
12:23
speeding ticket when you were visiting somewhere else out of
12:25
town. And.
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And you just never paid it and you never knew you were supposed
12:28
to show up in court and blah blah blah blah.
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The cameras have the ability to read that and they instantly
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process that through AI and AI read your facial expressions.
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Some of them can get close enough to you to read your heart
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rate like your Apple Watch does. They know more about you than
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you know about yourself sometimes.
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And they can compare it almost instantly to more data than
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you've ever researched on yourself.
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If you ever Googled yourself. If you haven't haven't done
12:58
that, you should probably do that.
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Just it'd be fascinating to see. Do you have a have a Wikipedia
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page? Did you create it or did
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somebody else? When you Google yourself, what
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does Google think about you? Don't just go to the Google
13:09
findings of where you've done ads and that kind of stuff.
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Click on the one that says AI mode and read what Google thinks
13:16
about you because it's scouring everything and it will shock you
13:19
what it already knows about you. But see, when you get a Facebook
13:24
reel delivered to you, Meta has already done all that.
13:30
And these algorithmically designed ads know what's going
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to hook your attention. They know what's going to cause
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you to stop scrolling and pay attention.
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And the game, the algorithm, the art of the communication tool is
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if I can get you to stop long enough to hear the hook, then
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I'll get you into the story. Then I can make an offer.
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OK? Russell Brunson taught us that
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four or five years ago. AI has now mastered it.
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And AI knows more about you individually than you probably
14:04
are willing to admit out loud in public.
14:09
It knows what your motivations are, it knows what your causes
14:13
are, it knows what makes you happy and what makes you sad,
14:16
and it can watch your facial expressions respond in real time
14:21
and even modify the story along the way.
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I teach communicators to do that.
14:26
If you're telling a story and you see people drift off, you're
14:29
telling a story and you see a tear appear.
14:32
You're telling a story and you see people lean in or lean out
14:35
or cross their arms. You've got to be able to read
14:38
their reactions in real time and know, do I leave out that next
14:41
line in the story that I've already crafted in there?
14:43
But wow, 40% of my crowd is already distancing from me in
14:47
the course of this 2 minute story.
14:50
But many people I've worked with, they've already crafted
14:52
their story. They've already got their
14:53
signature talk prepared. They're ready to pounce on the
14:56
stage and, and slam the audience with it.
14:58
And what they haven't asked is how will the audience reply to
15:02
that one word, that one line? How fast can I change it?
15:06
If I get through story #3 and I realize Story 3 was kind of a
15:11
response from the crowd, do I go on with Story 4, or do I
15:14
suddenly pull that out and replace it with something else
15:17
that I've crafted? See, AI has the ability to do
15:21
that, and it's already doing it in leadership roles.
15:27
We've got to be able to communicate better.
15:30
We've got to be able to understand the humans that we're
15:32
dealing with, not just from reading the data, looking at
15:35
their eyebrows and their ears and their eyes in the position
15:37
of their face and their biometrics.
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Yeah, those are all great clues. The resources tell us they are,
15:45
and the resources tell us they're pretty accurate.
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You know what really, really answers that question?
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Who are you? Relationship and believe it or
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not, with all the data that it can accumulate and all the
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principles that can apply, Relationship and AI, not so much
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now it can mimic it really, really well.
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VR glasses, artificial reality. Yeah, there's some some really
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strong stuff out there already, has been for a few years.
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I mean, think back to, I believe it was Demolition Man with
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Wesley Snipes and Sandra Bullock and Sylvester Stallone.
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And there's a make out scene between Sandra Bullock and
16:35
Sylvester Stallone. And he gets ready the old
16:38
fashioned way and she gets ready a different kind of way.
16:41
And then he freaks out and he's like, whoa, by the way, that
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movie was made in the 80s. Yeah, that movie came out right
16:52
after I got out of high school. That ought to freak you out just
16:56
a little bit. They've been predicting this
16:58
kind of stuff, this direction. Correct me if I'm wrong.
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Feel free drop it in the comments down there.
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If you know the actual date that Demolition Man was made with
17:07
Wesley Snipes. When you understand that
17:10
predictive nature of society, where's society going?
17:13
What's the culture going to look like?
17:14
What will our world be like when that happens?
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Drop that in the comments down there.
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And also tell me not only when it was made, but what you think
17:21
about how predictive that was. Because I promise you it wasn't
17:24
in the last five years. I don't think it was in the last
17:28
15 or 20 years. I think it's older than that.
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But please tell me and tell me what your opinion of that is.
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And then also tell me, if predictively, they're already
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preparing us for that, what's next?
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That they even haven't told us about what's going to happen in
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our society and our culture as we distance humans.
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See, the leadership in business right now is already at that
17:50
place where AI is replacing humans.
17:53
And a lot of the bigwigs are saying AI won't replace humans,
17:57
but AI will replace humans who don't know anything about AI.
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So if you want to keep your job, be an expert in AI.
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I'm like, well, really, all you're saying is be one step
18:08
later in the replacement because there's going to be a
18:12
switchover. If we stay on the path we're on
18:14
right now, there's going to be a moment where AI takes over
18:17
everything humans do. The robots are already
18:20
physically capable of doing all the work we do.
18:23
When that merger between the ability to think, process and
18:26
produce becomes synonymous with the mechanical, physical
18:32
features of making it happen, there will be a need for humans,
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which is kind of what they've been predicting.
18:41
Let them go eat bugs, let's them watch video games, give them a
18:44
little bit of money to to survive on, and we'll get by
18:47
with it. OK, so this sounds very
18:49
cataclysmic, doesn't it? It sounds like we've already
18:52
been outsmarted by AI. We gave it all the data of all
18:54
the research we've done on what is a human and how do they think
18:57
and how do they feel. Meanwhile, we can't even figure
18:59
out what a woman is, but AI can determine what your blood
19:02
pressure is from 100 feet away. I think we've handed over the
19:08
playbook, the recipe book, all the ingredients, all the
19:10
schematics to the unknown. It's just my opinion.
19:15
It's just an opinion. What do we do about it though?
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From a leadership standpoint, what do we do?
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Well, let me give you a principle that you need to
19:26
apply. This principle is as old as
19:30
time, although I've never heard anybody really teach on it.
19:33
It's a truth like gravity. You ready?
19:37
It's 2 sided. It has not always been this way.
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It won't always be this way. It has not always been this way.
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It won't always be this way. Now you can put your good or bad
19:52
hat on either side of that. There are things going on in our
19:56
world right now that we look at and go this is fantabulous.
19:59
We have never been so close to a cure for cancer.
20:02
This is. Incredibly good because look at
20:05
all the productivity that's just going to exponentially be better
20:09
and cheaper from a labor standpoint because robots don't
20:12
have workers unions. Robots don't need a a minimum
20:15
wage. If AI can out think 10 people,
20:19
that's 10 people. We don't have to pay or worry
20:21
about their working conditions or just let the AI do the work.
20:27
You can call that positive. It hasn't always been this way.
20:31
That's pretty cool. It won't always be this way.
20:36
I'll let you work on some of the things yourself that if we
20:39
continue on this path, what will it be like?
20:43
I don't know. Maybe we need to go back and
20:44
watch old episode of The Simpsons because they seem to
20:47
nail some of these things way in advance.
20:49
Maybe that's the CI as predictive programming.
20:52
I don't know, could be. Here's the answer to the
20:59
challenge of how do we hold on to humanity as humans think?
21:06
The answer is relationship. I'm convinced the answer is
21:11
relationship. Now what is the greatest tool of
21:15
relationship stories? It really is.
21:22
Go back to the ancient texts. Abraham, Moses, before that,
21:30
what the Jews and the Christians do hold onto as the Pentateuch,
21:33
the first five books of the Bible.
21:35
You know, it was never designed to be written down necessarily.
21:39
It was designed to be stories. In fact, it says this.
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These are stories I want you to hide in your heart and tell to
21:45
your children and your children's children.
21:47
Tell these stories while you're walking on the pathway.
21:49
Tell these stories while you're doing the work.
21:51
Tell these stories while you're living your life.
21:55
Oh, yeah, you can. You can have conferences.
21:58
One of the books I had on the table in the last episode, and I
22:00
didn't get a chance to point it out.
22:02
It's called You can't teach a kid to ride a bike at a seminar.
22:09
You can't teach leadership when AI is drafting all the models.
22:14
Oh yeah. It can read the human, but it's
22:16
not a human and it doesn't write human as effectively.
22:19
Or it can modify in the middle. It can watch how your face
22:22
responds and change, adapt the story on the fly.
22:26
It might have infinite number of next lines, infinite number of
22:32
next words. Again, I train my communicators,
22:37
my leaders to not go to the stage, go to the platform, go to
22:42
the camera with one story in mind.
22:43
Go to the camera with 100. Get in front of that crowd, the
22:48
people you lead, the people you inspire, the people you
22:50
motivate. Approach them with 100 different
22:53
stories available so that if you find a dead spot, if you say
22:58
something in the crowd doesn't respond well, you've got
23:01
something else in your arsenal to convert to, to change, to
23:05
change the script. Move on.
23:07
Move to the place that moves them.
23:12
AI has more data, it has more stories in the arsenal, it has
23:15
more information from more humans over a longer period of
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time than you and I have the capacity to memorize.
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And because that's true, its ability to change the ammo, to
23:28
change the story, to modify the communication on the fly mid
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thought, way outstrips our capacity.
23:40
Honestly, that should frighten you.
23:43
That's what makes you stop and think.
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If somebody has the ability to read my skills, just go watch a
23:48
few videos on FBI interrogations on the tools, the tips, and the
23:52
techniques that interrogators use to get people to confess to
23:56
crimes they didn't commit. These are manipulative
24:00
psychological tools that work in a very high percentage of the
24:06
time. Innocent people have convinced
24:10
themselves that they committed a crime and confessed to a crime
24:14
that they did not commit, later proven they did not commit, and
24:18
they've served time as a result. Because the tools and the
24:22
techniques of reading the human and causing the human to react
24:25
in a certain way are so effective.
24:28
AI has those resources now. It has the ability to read you
24:34
and to write you, to change the script midstream, to change the
24:39
word mid thought, to read your emotional feedback and respond
24:45
to that. I train communicators to read
24:50
the crowd, to know who they're talking to.
24:53
But if the answer is relationship, and the tool for
24:58
that answer is story, the only way you're going to become a
25:02
master at that is to become a master at reading people.
25:09
AI is outstripping our pace to do that.
25:12
AI is outstripping the data depth, the resources, the tools,
25:17
the techniques, the information. AI already has it.
25:22
What I'm saying is, even in the aspect of human relationships,
25:25
you're already behind the 8 ball.
25:28
You're already a little bit late to the game.
25:31
I don't care if you've been a keynote speaker for 15 years
25:33
making bank left and right, there's still a good chance
25:38
you're going to be outsmarted very soon by a hologram.
25:42
The key to holding on to humanity as we know it is to
25:47
build human connection relationships.
25:52
Listen closely to the stories they tell.
25:54
They will tell you everything you need to know about them.
25:57
Craft the stories that you tell with intentionality and
26:01
purposefulness. Ask yourself, who are the people
26:04
in this story? How do the people in the
26:06
audience relate to the people in the story?
26:08
If I'm listening, where do I see myself in your story?
26:11
What am I going to get out of it?
26:13
What good was telling that story?
26:14
Was it just entertaining, or is there a metaphor, a lesson, and
26:17
a call to action that will actually make my life better?
26:21
Company, picnics, family reunions, gatherings of humans.
26:24
That's where these kinds of conversations have to take
26:27
place. That's where leadership has to
26:30
take place. And when a business abandons its
26:33
leadership to AI, sure, it's going to get effectiveness.
26:36
When it hands over the reins of leadership to AI, it might get
26:41
more productivity. And along the way, every step
26:45
along the way, we get further and further away from the value
26:50
of humanity. That, my friends, only humans
26:55
can do. That is our job as leaders, as
27:00
communicators to hold on to humanity.
27:04
And if we don't do it, we should probably begin saying our
27:07
goodbyes now. I'm Jay Lauren Norris with
27:09
leading leaders podcast or tell it like it is TV.
27:14
Have a blessed day. Think storytellings just for
27:23
bedtime? Nah, it's the secret sauce for
27:25
business magic. Stuck in a rut with bland
27:28
pitches and yawning clients? Enter Boost Your business with
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Story Power, Six weeks of epic storytelling training.
27:35
It's like levelling up in a video game, but for your career.
27:39
Master the art of narrative and watch connections blossom like a
27:42
viral TikTok. Simple, impactful and game
27:45
changing. Ready to transform your biz
27:47
vibes? Dive in now and make
27:49
storytelling your superpower. This six weeks guided program is
27:54
specifically designed for those people who say, I know I need to
27:58
tell stories, I need to tell better stories because the ones
28:01
I have are boring or they're not getting across.
28:03
Or as John Maxwell says, everyone communicates.
28:06
And well, if you connect now as a participant in this course,
28:09
what I would really love to know from you, put it in the
28:12
discussion on the course. If you're already registered
28:14
online, send me a chat, send me Adm, send me a text, send me an
28:18
e-mail. I'd really love to know what you
28:21
hope to get out of this course. I can tell you what we're going
28:24
to discuss, and I can tell you what I plan to teach and train
28:27
you on. And I can tell you even what we
28:29
plan to discuss each week on the calls for the next six weeks.
28:33
I'm going to go over all of that for you in just a moment.
28:36
I can also tell you that my clients who get the greatest
28:39
success are the ones who apply the Story Power process to their
28:43
business development to increase their impact, their influence,
28:46
and their income. Now, the Story Power process
28:49
includes story mining, story selection, story qualification,
28:53
story crafting, connecting with your audience, and leading the
28:57
narrative. And if you leave any one of
29:00
those parts out, you're going to find that or you're just not as
29:02
effective as you want to be. You're not going to grow your
29:05
business to the same level. You're not going to lead with
29:07
impact and influence like you hoped to.
29:10
I can also tell you that the people who apply these things,
29:13
well, they're not failing in their business.
29:16
The reason a lot of people fail in their business is they
29:20
continue to fail to connect the solution they offer with the
29:24
problem that their clients have. The pain in the solution never
29:28
come together. And a lot of that failure is
29:31
because they're not clearly articulating how their solution
29:36
solves someone else's problem. It comes down to a question,
29:40
something like this. Who do you help and how?
29:44
Yes, that's one of the first things we're going to discuss
29:47
over the next six weeks of Boost Your Business with Story Power.
29:58
Subscribe now for our extensive video library of leadership
30:01
lessons promoting faith, family, and freedom.