Latest / The Steve Harvey Morning Show / Brand Building: He focuses on modern marketing strategy and personal branding in the digital era.

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Brand Building: He focuses on modern marketing strategy and personal branding in the digital era. · The Steve Harvey Morning Show

• 0:00
  Speaker 1: My guess is the founder of be Known Agency, a
• 0:03
  Speaker 1: boutique branding and digital marketing firms specializing in sports and entertainment.
• 0:08
  Speaker 1: Be Known has built authentic digital brands and executed strategic
• 0:12
  Speaker 1: media initiatives for high profile clientele, including journalists as well
• 0:17
  Speaker 1: as athletes like Taylor Rose and Harrison Boards. We will
• 0:20
  Speaker 1: mention others doing this interview as well. Please welcome to the
• 0:23
  Speaker 1: Money Making Conversation Masterclass. Brendan Kamiski. How you doing something
• 0:27
  Speaker 1: doing well?
• 0:27
  Speaker 2: Ra Shaun? Thank you so much for having me and
• 0:29
  Speaker 2: good to see you well.
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  Speaker 1: You know, my relationship with you started to steven A. Smith,
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  Speaker 1: one of the most popular talents in the media today,
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  Speaker 1: and I met you and tell everybody, what were you
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  Speaker 1: doing for Steven H.
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  Speaker 3: Smith at the time.
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  Speaker 2: Yeah, I was working at ESPN and I sat down
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  Speaker 2: with steven A and was telling him social media is
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  Speaker 2: really important to your brand and he knew that, of course,
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  Speaker 2: but really just help him lean in more to social
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  Speaker 2: media original content and had a blast and was lucky
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  Speaker 2: enough to meet you along the way.
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  Speaker 1: Let's talk about the journey to get on bulld with ESPN.
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  Speaker 1: What was that like? How did people in your community
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  Speaker 1: and off of your world. Think about that successful, you know,
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  Speaker 1: because everybody wants to work with the with the big
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  Speaker 1: big four letters.
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  Speaker 2: Yeah. No, I mean working at ESPN is a blessing
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  Speaker 2: still to this day. It's such a big part of
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  Speaker 2: the story of where I'm at and for me, I
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  Speaker 2: was doing some independent consulting before I was at ESPN.
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  Speaker 2: I was working with Harrison Barnes. I was working with
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  Speaker 2: some companies and I overlapped with ESPN. I kept pitching
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  Speaker 2: them ideas and then eventually they were like, do you
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  Speaker 2: want to work here? So I tell people all the time,
• 1:42
  Speaker 2: you know, as you know Rashan, relationships are everything. So
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  Speaker 2: I was fortunate enough that it wasn't as much about
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  Speaker 2: applying for the job as much as it was you know,
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  Speaker 2: learning more about each other and then being like, oh,
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  Speaker 2: he's got good ideas, he's thinking about out, you know,
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  Speaker 2: some of the things worth thinking about. And then they
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  Speaker 2: offered me a job there and I just I went
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  Speaker 2: and moved there, and then I started this internal strategy
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  Speaker 2: work with talent such as Stephen A. Smith and it
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  Speaker 2: was amazing. It's it's you can't ask for a bigger platform.
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  Speaker 2: So I was at ESPN six and a half years.
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  Speaker 2: I told them it was like late twenty twenty that
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  Speaker 2: I was leaving to start this social media marketing agency.
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  Speaker 2: I didn't tell one person in my life that I
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  Speaker 2: was going to do it because I didn't I didn't
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  Speaker 2: want to have my dad or maybe you'd be like, well,
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  Speaker 2: you look, you got Disney benefits, You're working with the
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  Speaker 2: biggest brands, the biggest talent, you got that paycheck. I
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  Speaker 2: didn't want someone to, you know, be like, you're right,
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  Speaker 2: someone to tell me that and then me to doubt myself,
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  Speaker 2: because ultimately, this is what I felt, and I was like,
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  Speaker 2: you know what, I just need to do it and
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  Speaker 2: then tell the I learned. It's like, trust your gut
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  Speaker 2: and even if you fail or even if you you know,
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  Speaker 2: don't get to where you're at, that's a learning experience
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  Speaker 2: in itself. And I just I couldn't have people, Oh,
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  Speaker 2: you got the Disney you know, you know the Disney paycheck.
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  Speaker 3: And absolute all that.
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  Speaker 1: Yeah, let's talk about it. Let's talk about this, Brendan.
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  Speaker 1: You know, social media is such a dominant force. Everybody's
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  Speaker 1: on it from a standpoint of either whether taking casual
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  Speaker 1: photos or you talk about business, use the word branding
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  Speaker 1: and you do products, you do athletes, you do people
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  Speaker 1: in entertainment. What makes your skill set unique and what
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  Speaker 1: advice can you give to people who are trying to
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  Speaker 1: grow their brands?
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  Speaker 3: Is all their product on social media?
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  Speaker 2: Well, I think Rashan one of the biggest themes, if
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  Speaker 2: not the biggest theme, is the idea of relatability. People
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  Speaker 2: want to relate to you, They want to like get
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  Speaker 2: to know you. The reason that the streamers right now,
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  Speaker 2: some of these big streamers like Kai Sanat and I
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  Speaker 2: show Speed or on Top of the World, is because
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  Speaker 2: they're just streaming their everyday life. They're talking to people.
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  Speaker 2: And what I tell people is talk directly to your audience. Right,
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  Speaker 2: So when you and I overlapped and the steven A stuff,
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  Speaker 2: it was like, you know, do videos for social media? Right,
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  Speaker 2: You're on TV all the time. You have these incredible
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  Speaker 2: shows happening, But sometimes it's like take the camera, take
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  Speaker 2: the phone, be like, hey guys, I got something to say,
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  Speaker 2: appreciate you guys following me. Or I remember it's funny.
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  Speaker 2: I remember being in the studio with you in New
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  Speaker 2: York and I remember it's funny. I don't know how
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  Speaker 2: this remember speaking Steve and A was talking about like
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  Speaker 2: Klay Thompson. There was like there was something we're talking
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  Speaker 2: about the Warriors and we were just having a conversation
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  Speaker 2: and then I remember you and I looked at each
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  Speaker 2: other like we got to film this. This is like
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  Speaker 2: content for social media because but I think, really, Rashan,
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  Speaker 2: it's like being relatable. Everything's about video, everything's about vertical video.
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  Speaker 2: But I think whether it's an athlete, a media personality,
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  Speaker 2: someone who's larger than life at least appears that way.
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  Speaker 2: It's like these are just human beings. And the more
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  Speaker 2: that you are engaging with your followers and shooting it
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  Speaker 2: more like an engagement platform versus a distribution platform. The
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  Speaker 2: difference being distribution would be constantly just promoting your stuff,
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  Speaker 2: constantly just posting products, but not talking to fans. I
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  Speaker 2: think you really have to talk to the people.
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  Speaker 1: Absolutely. Here's an interesting thing about it. One of the
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  Speaker 1: famous things that was under your umbrella was the infamous
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  Speaker 1: Stephen A. Smith Dallas Cowboy lost. You know, you know that's.
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  Speaker 3: What you're talking exactly.
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  Speaker 1: That that was unique and people wait for after the
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  Speaker 1: loss and it's become part.
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  Speaker 2: Of his unbelievable right.
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  Speaker 1: Yeah, yeah, and he just turned into a camera laughing.
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  Speaker 2: That's it, right, Sometimes fifteen seconds, you know, it's it's
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  Speaker 2: that easy. But it's insane that now the entire internet
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  Speaker 2: they just watch Cowboy games just to just to see
• 6:09
  Speaker 2: what's gonna happen with them.
• 6:10
  Speaker 1: Yeah, you don't want to miss an episode of Money
• 6:12
  Speaker 1: Making Conversations Masterclass. So right now, follow a subscribe to
• 6:17
  Speaker 1: Money Making Conversations. It's free and you can find it
• 6:20
  Speaker 1: on the iHeartRadio app, Spotify, Apple Podcasts, or wherever you
• 6:25
  Speaker 1: get your podcasts.
• 6:27
  Speaker 3: Please don't go anywhere.
• 6:28
  Speaker 1: We'll be right back with more money Making Conversations Masterclass.
• 6:34
  Speaker 1: Welcome back to Money Making Conversations master Class with me
• 6:37
  Speaker 1: with Shaun McDonald.
• 6:39
  Speaker 3: Let's talk about when you're building your breath.
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  Speaker 1: I've seen you and speak engagements because you posted on
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  Speaker 1: your social media.
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  Speaker 3: Why do people want to hear.
• 6:47
  Speaker 1: From Brendan Kamiski when they book you for speaking engagement?
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  Speaker 1: What are they trying to get out of here and
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  Speaker 1: from it? What do they want from you?
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  Speaker 2: I think for me, I have always tried to like
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  Speaker 2: at least the way that I've built my career up
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  Speaker 2: to this point is being focused on like you know,
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  Speaker 2: let me focus on this one thing and people can trust. Hey,
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  Speaker 2: I'm trying to figure out what my social media what
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  Speaker 2: to do? Who do I call? Oh, maybe Brendan, Like
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  Speaker 2: and I think for me, I've tried to storytell in
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  Speaker 2: a way that makes sense and that and and I
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  Speaker 2: have confidence about it. So what I and I will
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  Speaker 2: tell say that, you know, five years ago, six years ago, whatever,
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  Speaker 2: I don't know if I had the same level of confidence.
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  Speaker 2: Not that I wasn't confident for Shan, but I think
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  Speaker 2: as I've gone on, I've had more of a confidence
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  Speaker 2: in explaining the path and also being confident in what
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  Speaker 2: I do right. Like, I fully acknowledge it's not easy
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  Speaker 2: sitting in front of high powered executive personality like yourself
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  Speaker 2: or someone who's a big star at ESPN or Fox
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  Speaker 2: Sports whatever, you know, they're high profile people. And so
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  Speaker 2: I think for me, I've developed over time being like
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  Speaker 2: I don't care who it is, whether it's that wall
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  Speaker 2: behind you, whether it's for Sean, whether it's Steven A,
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  Speaker 2: whether it's an NBA player, Like, I feel confident that
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  Speaker 2: this is the formula because I've done the ten thousand
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  Speaker 2: hours and I and and I hope that as I'm talking.
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  Speaker 2: People can see that and they can relate to it.
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  Speaker 1: I'm speaking to the founder of be known as b
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  Speaker 1: k N O w N Agency, a boutique branding and
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  Speaker 1: digital marketing firm that specialize in sports and entertainment. His
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  Speaker 1: name is Brendan Kamensky, very talented social media expert, branding expert.
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  Speaker 1: Let's put that, Let's put it in perspective. When you
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  Speaker 1: hear that, Brendan, how much responsibility does it do you
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  Speaker 1: wrap your head around and and how what is the
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  Speaker 1: what is the planning that goes into that?
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  Speaker 2: So one big thing as far as being successful, I
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  Speaker 2: understand you need people around you and people that are
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  Speaker 2: executing and have the same vision as you. But I
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  Speaker 2: think for us, for Sean and for me, one thing
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  Speaker 2: that I impress upon people the accessibility is everything. You know,
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  Speaker 2: when you're working with talent, Like you could be the
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  Speaker 2: best person in the world at your job, but if
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  Speaker 2: they hit you up and sixty percent of the time
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  Speaker 2: you respond in a timely manner, They're gonna be like,
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  Speaker 2: what the heck, I don't know I'm hitting up, Brendan,
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  Speaker 2: where's the at you know? I'm like, I understand, like
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  Speaker 2: maybe Mike to my own detriment. Maybe when I get
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  Speaker 2: a family and have a bunch of kids, hopefully someday
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  Speaker 2: it'll be like, listen, I gotta put my phone down.
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  Speaker 2: But I understand that we're working in a very fast
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  Speaker 2: paced environment. And my message to folks in this is like,
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  Speaker 2: you got to be accessible. You gotta be reliable if
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  Speaker 2: they hit you up, you know, make sure like you
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  Speaker 2: have an answer and you're confident about it where you're
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  Speaker 2: getting back in a timely manner. Right If if Steven
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  Speaker 2: A is reaching out and he can't get a hold
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  Speaker 2: of it, it's like, what the heck, Mike, isn't this guy?
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  Speaker 2: You know, doesn't mean you're always on your phone twenty
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  Speaker 2: four to seven. But I understand accessibility is everything, and
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  Speaker 2: it's a very important part of working entertainment.
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  Speaker 1: Hey Brendan, you know when you start talking about this
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  Speaker 1: is something I had to learn. It's like, because everybody
• 10:06
  Speaker 1: wants to be the Kardashian have their numbers, you know,
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  Speaker 1: these incredible numbers out there. A million follow up and
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  Speaker 1: last I have like nine hundred thousand followers on my
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  Speaker 1: Facebook and so it's told like about a million across
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  Speaker 1: all my platforms. But I've learned that it's not about
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  Speaker 1: the enough followers, it's about the metrics, correct, because that's
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  Speaker 1: what an influencer, our ambassador is all about.
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  Speaker 2: Talked about this. This is actually I love this topic
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  Speaker 2: right now because it's really it's always it always comes
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  Speaker 2: about right people want followers, right clients, right, we all
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  Speaker 2: want followers. By the way, I personally, on my account,
• 10:42
  Speaker 2: I'm checking how many followers are. But over timer Sean
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  Speaker 2: and I will say, I really feel like over the
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  Speaker 2: past couple of years, it is become a lot more
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  Speaker 2: just about engagement on posts and views on your page
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  Speaker 2: and less about the follow the total follower number. Now
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  Speaker 2: I've always he's felt like quality over quantity. I've always
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  Speaker 2: felt even five six years ago, engagement over followers. But
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  Speaker 2: right now, the beauty of this day and age is
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  Speaker 2: the way the algorithm works. The way Instagram has moved.
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  Speaker 2: I've talked to metadirectly about this is that it's a
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  Speaker 2: lot more AI based. They're not signaling as much, Oh,
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  Speaker 2: because you follow this page, we're gonna serve it to
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  Speaker 2: you more like it used to be a lot more
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  Speaker 2: about that, But now there's just all these signals and
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  Speaker 2: they're like, like, for instance, you know, I was at
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  Speaker 2: this event a couple of days ago. The USA hockey
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  Speaker 2: team was celebrating winning the gold medal. I was fortunate
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  Speaker 2: enough to be there. I only have about ten thousand
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  Speaker 2: followers on my Instagram, but I have a video reach
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  Speaker 2: of million views and half a million views. And it's
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  Speaker 2: just because if you know how to work the game.
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  Speaker 2: And so this is what I feel like individuals. If
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  Speaker 2: I'm working with clients, I really stress to them, Okay,
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  Speaker 2: maybe your followers didn't grow to the number that you wanted,
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  Speaker 2: but wait, your user up fifty percent over the last
• 12:01
  Speaker 2: NFL season. Isn't that more important? And that's what I
• 12:05
  Speaker 2: want people to know and learn. And again, followers is
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  Speaker 2: a vanity metric. We all want to have more, and
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  Speaker 2: I get it to an extent, but the way to
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  Speaker 2: sell yourself and I think over your time, brands are
• 12:19
  Speaker 2: getting more mature with this. It's like, wait, why am
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  Speaker 2: I gonna use this influencer of a million followers if
• 12:24
  Speaker 2: they're only getting five thousand likes of posts. I'd rather
• 12:27
  Speaker 2: work with Rashaan who's got five hundred thousand followers and
• 12:30
  Speaker 2: he's getting one hundred thousand likes for posts like this
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  Speaker 2: is where I believe talent brands should be focused on.
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  Speaker 2: Just focused on content reels. Don't spend too much time
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  Speaker 2: on your follower number.
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  Speaker 3: Let's let's talk about a talent that you have on
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  Speaker 3: your roster.
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  Speaker 1: Jaya Rows, because he's very you know, he has a
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  Speaker 1: great school charge of school program he has in Detroit.
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  Speaker 1: How do you balance that and support him because you know,
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  Speaker 1: he's still a guy who's an analyst and everybody wants
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  Speaker 1: to know about him being an analyst. Okay, everybody wants
• 13:06
  Speaker 1: to know about where he's going, but real, but we
• 13:09
  Speaker 1: know that school is very important to him. Talk about
• 13:12
  Speaker 1: how you balance that for a client that knows what
• 13:15
  Speaker 1: his primary job is but constantly wants to remind.
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  Speaker 3: People what he does for the community.
• 13:21
  Speaker 2: I like this example a lot because this is a
• 13:23
  Speaker 2: conversation I'll have with Jalen often where he likes to
• 13:28
  Speaker 2: talk more than basketball, Like he doesn't want to be
• 13:31
  Speaker 2: you know, all, Jalen, Who's who's going to be the
• 13:34
  Speaker 2: MVP this year? It's like, all right, here's the top
• 13:36
  Speaker 2: five picks. You know, like he wants like he knows
• 13:39
  Speaker 2: he has to do that. And if you're in that position,
• 13:42
  Speaker 2: you're an next NBA player, you're an analyst. But the
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  Speaker 2: good news for him is he wants to talk about
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  Speaker 2: the community, the culture, other things happening besides the NBA.
• 13:52
  Speaker 2: So I think we just we use and my strategy
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  Speaker 2: generally would be like, use those sexier topics to at
• 14:01
  Speaker 2: least the fans. I'm like, Yo, what do you think
• 14:03
  Speaker 2: about lately? There's been a lot of fights in the NBA.
• 14:07
  Speaker 2: It feels like on the court, talk about that fighter.
• 14:10
  Speaker 2: You know, what do you think about NBA All Star Weekend?
• 14:12
  Speaker 2: And do you think they're doing it right? You use
• 14:14
  Speaker 2: some of those hot topics to drive the engagement that
• 14:18
  Speaker 2: might get from fans to then be like, hey, look,
• 14:21
  Speaker 2: I also have this going on late. You know, you
• 14:24
  Speaker 2: also post that later that might not get in the fans'
• 14:28
  Speaker 2: eyes as much likes and views, because sometimes it's like, look,
• 14:32
  Speaker 2: naturally we talk about Lebron James, the Lakers, the numbers
• 14:36
  Speaker 2: might just be higher. But I think what you do
• 14:38
  Speaker 2: is you give the fans enough of the good content,
• 14:42
  Speaker 2: high engaging content, to then bring your own products, your
• 14:46
  Speaker 2: own things that you're promoting. And like you said, what
• 14:49
  Speaker 2: Jalen has done with the Jalen Rose Leadership Academy. Nothing's
• 14:53
  Speaker 2: more important to him than that. So the good news
• 14:54
  Speaker 2: is there's he's always talking about it, and we just
• 14:58
  Speaker 2: make sure that it's an integral part the content strategy.
• 15:01
  Speaker 2: But also to your point, you know you can't make
• 15:04
  Speaker 2: every post during the week about the Charter Academy. You
• 15:07
  Speaker 2: know you need to have others sif too, because you
• 15:09
  Speaker 2: need a real people in And I think that's what
• 15:11
  Speaker 2: you do, right you real people in with.
• 15:13
  Speaker 3: It's a layer, it's a layer.
• 15:16
  Speaker 2: And I know that's like for you, like you you know,
• 15:19
  Speaker 2: I mean, I can't even keep track of your entire career,
• 15:22
  Speaker 2: but I know for you, it's like you've had these incredible,
• 15:26
  Speaker 2: high profile clients and brands that you've been working with
• 15:29
  Speaker 2: and then you're like, man, I got a story to tell,
• 15:32
  Speaker 2: I got a podcast, I got a book, and people
• 15:34
  Speaker 2: are willing to.
• 15:35
  Speaker 3: And it's hard, it's hard to balance that.
• 15:37
  Speaker 1: You don't want to miss an episode of Money Making
• 15:39
  Speaker 1: Conversations masterclass, So right now, follow a subscribe to Money
• 15:43
  Speaker 1: Making Conversations. It's free and you can find it on
• 15:47
  Speaker 1: the iHeartRadio app, Spotify, Apple Podcasts, or wherever you get
• 15:51
  Speaker 1: your podcasts.
• 15:53
  Speaker 3: Please don't go anywhere.
• 15:54
  Speaker 1: We'll be right back with more money Making Conversations Masterclass.
• 16:00
  Speaker 1: Welcome back to money Making Conversations Masterclass with me for
• 16:03
  Speaker 1: Shan McDonald. But you know they're interesting, they're about now.
• 16:08
  Speaker 1: Jalen's is the only client that has that unique balance.
• 16:11
  Speaker 1: Rich Ice rich Ion, and I love his story because
• 16:16
  Speaker 1: his I guess charity person or philanthropy started almost like
• 16:20
  Speaker 1: I want to say a joke, but it was just
• 16:21
  Speaker 1: he was just running the forty yard dash and now
• 16:24
  Speaker 1: that's his logo.
• 16:26
  Speaker 3: Tell us about it.
• 16:27
  Speaker 1: Tell us about something that started as I want to say,
• 16:30
  Speaker 1: it's a funny moment, right, him running the forty yard
• 16:33
  Speaker 1: jazz and the dash in a suit, and now that's
• 16:36
  Speaker 1: his logo. Tell everybody how you balance him? High profile guy,
• 16:41
  Speaker 1: daily shows merch now with ESPN NFL network, so it's
• 16:45
  Speaker 1: like you can't.
• 16:45
  Speaker 3: Get away from ESPN.
• 16:46
  Speaker 2: Yeah, no money.
• 16:48
  Speaker 3: We'll talk about Jalen Rose. Now let's switch over to
• 16:51
  Speaker 3: rich Isson.
• 16:52
  Speaker 2: Yeah. I mean rich like you said, incredible story. I
• 16:55
  Speaker 2: mean the fact that he started as one of the
• 16:57
  Speaker 2: OG Sports Center anchors. I mean, I know he shared
• 17:00
  Speaker 2: this picture last week. I don't know if you saw
• 17:02
  Speaker 2: it on social media all the twenty original Sports Center anchors.
• 17:06
  Speaker 2: I saw Mike Tarico in the photo. It was Stuart
• 17:08
  Speaker 2: Scott all that legends.
• 17:09
  Speaker 1: Wow.
• 17:11
  Speaker 2: And then he built his own show and then brought
• 17:14
  Speaker 2: it back to ESPN. I think it's one of the
• 17:16
  Speaker 2: best stories for him. You know what's great for him
• 17:22
  Speaker 2: is he's got that North Star, He's got that show
• 17:25
  Speaker 2: five days a week, and working with Rich is incredible
• 17:29
  Speaker 2: because he understands it's funny. And I'm sure you can
• 17:33
  Speaker 2: relate to this. You don't just become one of these
• 17:35
  Speaker 2: high profile talent and content person It doesn't happen overnight.
• 17:39
  Speaker 2: Like he understands content, He understands the importance of reels,
• 17:43
  Speaker 2: and he gets in the weeds on content and we
• 17:46
  Speaker 2: love it. And for him, I wasn't involved at all,
• 17:52
  Speaker 2: Like we've been working with Rich now for a few years.
• 17:54
  Speaker 2: But his forty yard Dash incredible idea by him and
• 17:58
  Speaker 2: his team, and yeah, he us now is during the
• 18:01
  Speaker 2: combine he runs out forty yard dash, raises a ton
• 18:03
  Speaker 2: of money for charity for cancer and it's a great
• 18:06
  Speaker 2: idea of branding right where it's like people like the
• 18:10
  Speaker 2: idea of him running. He turned it into a content
• 18:13
  Speaker 2: play right, actually going back to what we're just talking about.
• 18:16
  Speaker 2: It's like Rich had all this great content. He's talking
• 18:18
  Speaker 2: about the NFL, he's talking about culture, he's getting big
• 18:22
  Speaker 2: guests on actors, actresses, and then he uses that to
• 18:27
  Speaker 2: be like, Hey, I'm going to promote my thing going on.
• 18:30
  Speaker 2: I'm going to run this race. I'm gonna raise money
• 18:33
  Speaker 2: for a good cause, and it's going to become a
• 18:35
  Speaker 2: part of my brand. I think it's an incredible story
• 18:37
  Speaker 2: and it's about leveraging your brand to then be like,
• 18:41
  Speaker 2: let me get back to a good cause. I mean
• 18:43
  Speaker 2: that was but yeah, I got so much respect and
• 18:47
  Speaker 2: now he's, you know, part of the ESPN family, as
• 18:50
  Speaker 2: you all, all roads lead back to ESPN.
• 18:53
  Speaker 1: A good run, you know, and you know, how do
• 18:57
  Speaker 1: we get in touch with your Brandan?
• 18:58
  Speaker 2: Yes, so I I would say it's funny. I mean
• 19:02
  Speaker 2: my emails Brendan at benown Agency dot com, it's just
• 19:06
  Speaker 2: b known bdkn o w N Instagram at b Kaminsky.
• 19:12
  Speaker 2: I love Instagram. As you know, it's funny. I got
• 19:16
  Speaker 2: to commend you, like I remember working with Steven in
• 19:19
  Speaker 2: the beginning and you know, oh man, the beginning was
• 19:23
  Speaker 2: so much fun. And then you know, he's he's loving
• 19:25
  Speaker 2: the numbers and he's like, I got my my manager.
• 19:28
  Speaker 2: He wants to talk to you, my number two. And uh,
• 19:31
  Speaker 2: you probably were like looking at the graphics, You're like, well,
• 19:35
  Speaker 2: what's going on, Stephen? All these social media posts and
• 19:38
  Speaker 2: you know, and and you were very supportive, and it
• 19:42
  Speaker 2: was really appreciated because you understanding the value of branding
• 19:47
  Speaker 2: and it was just so fun. And I always appreciated
• 19:51
  Speaker 2: and admired sort of the kingdom that Rashan McDonald has
• 19:55
  Speaker 2: uh has built. But but again, yeah, your support on
• 19:59
  Speaker 2: my initiatives.
• 20:00
  Speaker 1: Now you have traditional marketing, and I have to say
• 20:04
  Speaker 1: this used to be called non traditional marketing, but it's
• 20:07
  Speaker 1: moving to be traditional marketing. How does that play itself
• 20:10
  Speaker 1: out when you look at the social digital world and
• 20:14
  Speaker 1: the traditional television market.
• 20:15
  Speaker 2: Yeah. Yeah, like you said, I think it's become traditional. Right.
• 20:20
  Speaker 2: A lot of the deals that people are getting when
• 20:24
  Speaker 2: they're getting a brand partnership, what are the deliverables? Right?
• 20:27
  Speaker 2: Of course, you might be in a movie, you might
• 20:30
  Speaker 2: be to be commerciate. What are they doing? Oh? What
• 20:31
  Speaker 2: do you got on Instagram? Right? How many you know? Oh?
• 20:34
  Speaker 2: You got a TikTok too? Let's get it on TikTok
• 20:36
  Speaker 2: or LinkedIn as you and I love LinkedIn. I know
• 20:39
  Speaker 2: you love LinkedIn. I do as well. But yeah, it
• 20:44
  Speaker 2: feels like it's become part of it. But I think
• 20:46
  Speaker 2: one of the bigs you talk about marketing TV social
• 20:50
  Speaker 2: One of the earlier questions, how do we tell people
• 20:54
  Speaker 2: how to market themselves on social? What do I do?
• 20:56
  Speaker 2: And it's like TV is built for the Why screen?
• 21:01
  Speaker 2: It's graphics. It's important when you're marketing on social to
• 21:05
  Speaker 2: understand it's vertical. The graphics should be optimized for the screen. Right,
• 21:11
  Speaker 2: we talk about those Cowboys videos, like you know those
• 21:14
  Speaker 2: are built for social media? Right when you're talking on TV.
• 21:18
  Speaker 2: Oftentimes the TV can translate to social very well. But
• 21:22
  Speaker 2: there's also an element of like, yeah, those graphics are wide,
• 21:26
  Speaker 2: they're for TV's let's promote for social media. But yeah,
• 21:31
  Speaker 2: all the deliverables now, it's like social media is part
• 21:34
  Speaker 2: of it.
• 21:36
  Speaker 1: Really, it's important that people understand what you're saying is
• 21:39
  Speaker 1: that this is a brand that is taking over in
• 21:43
  Speaker 1: a way and people don't understand how to control it.
• 21:46
  Speaker 1: But here's the beauty of social media when it comes
• 21:49
  Speaker 1: from brand support or somebody wanting to buy into you.
• 21:54
  Speaker 3: They can see what you're doing, Like you said.
• 21:57
  Speaker 1: Like on television or streaming, they might not know when
• 21:59
  Speaker 1: it commercial airs and they said around, but when you post,
• 22:03
  Speaker 1: they know you posted and they.
• 22:06
  Speaker 3: Can see the engagement, they can see the likes.
• 22:09
  Speaker 1: Talk about how you have to navigate that brenda because
• 22:12
  Speaker 1: your work is immediately on display.
• 22:15
  Speaker 3: It can't be challenged, okay.
• 22:17
  Speaker 2: For better or worse for better worse. Yeah, it's funny,
• 22:20
  Speaker 2: and I will say it's one of the biggest challenges
• 22:23
  Speaker 2: of this job is you could do ninety nine things amazing, right,
• 22:29
  Speaker 2: I could do ninety nine incredible post incredible things. The
• 22:34
  Speaker 2: one time you do let's say you do a tweet, right,
• 22:37
  Speaker 2: because the media is just all over Twitter, sorry x
• 22:40
  Speaker 2: X all over X. But the one time you screw
• 22:44
  Speaker 2: something up, you post something that is precarious, you misspelled,
• 22:50
  Speaker 2: everyone sees it. Right, it doesn't matter all the ninety
• 22:53
  Speaker 2: nine amazing things you did. So that's one of the
• 22:55
  Speaker 2: hard parts and everyone sees it. But I will say
• 22:58
  Speaker 2: to Metrics and Dat, I love the fact that everything's
• 23:02
  Speaker 2: open because number one, I'm very confident in the work
• 23:06
  Speaker 2: that I and my team does. Number Two, we use
• 23:09
  Speaker 2: it as storytelling. Like we will talk in metrics. You know,
• 23:13
  Speaker 2: I remember sending you recap reports back in the day,
• 23:16
  Speaker 2: and we will use that because we I'm obsessed with
• 23:21
  Speaker 2: data right as you I'm sure are with your show
• 23:24
  Speaker 2: and your clients. Like data tells the story and we
• 23:28
  Speaker 2: like to, oh, look at the views, look at the
• 23:31
  Speaker 2: increases that you've seen. So we like the fact that
• 23:34
  Speaker 2: we can point to those, right, because that's a way
• 23:36
  Speaker 2: to measure success for us. And I feel fortunate, and
• 23:40
  Speaker 2: I don't I know that it's a lot harder sometimes
• 23:45
  Speaker 2: if there's a billboard that I'm driving down Miami Highway
• 23:48
  Speaker 2: and I see a billboard, I mean, it's not my industry,
• 23:51
  Speaker 2: but like I don't really know how to measure the
• 23:53
  Speaker 2: impact as much of the billboard. But when you look
• 23:56
  Speaker 2: at an Instagram post, you can see like, oh wow,
• 23:58
  Speaker 2: it's got one hundred thousand, he's got a million views,
• 24:01
  Speaker 2: We got all these comments. And I will say that
• 24:05
  Speaker 2: it's it's a blessing. It's it's the other thing that
• 24:08
  Speaker 2: I just thought of when you said the commercial came out,
• 24:12
  Speaker 2: they don't have to find it. I remember talking to
• 24:13
  Speaker 2: an ESPN talent and when I was working there, they're like,
• 24:19
  Speaker 2: he's like, yeah, I'm really tight with the Big Boss.
• 24:21
  Speaker 2: You know the number two at ESPN, Right, I know
• 24:24
  Speaker 2: the number two at ESPN. Doesn't he can't watch my
• 24:27
  Speaker 2: show every day? Right, He's watching five million shows. But
• 24:29
  Speaker 2: he's like, he commented about something on the show recently.
• 24:32
  Speaker 2: It's like, it's definitely because I posted on Instagram. It's
• 24:34
  Speaker 2: because he follows me on Instagram and he saw that show.
• 24:38
  Speaker 2: The only way he's watching my show is because he
• 24:41
  Speaker 2: follows me on.
• 24:42
  Speaker 1: Instagram, right, And that's really important. Now, AI, we've brought
• 24:47
  Speaker 1: up that those magical others.
• 24:49
  Speaker 3: Is AI an asset? For you?
• 24:51
  Speaker 2: AI is absolutely an asset, And I think anyone who's
• 24:55
  Speaker 2: sitting here in this position would be remiss to not
• 25:00
  Speaker 2: breast that it's an asset? Is it a threat? Look,
• 25:04
  Speaker 2: you're always gonna need the human component. I think that,
• 25:07
  Speaker 2: especially working in sports entertainment, as you know, you know,
• 25:12
  Speaker 2: people want a guy or girl. It's like they just
• 25:14
  Speaker 2: want to be able to be like people who are
• 25:16
  Speaker 2: very impatient or of limited time. They just want to
• 25:18
  Speaker 2: be able to call reshun and be like rashon what's
• 25:20
  Speaker 2: going on? You know, I haven't seen all that, so
• 25:23
  Speaker 2: I think that will always be the case. But AI
• 25:25
  Speaker 2: helps us. AI will help us build decks, AI will
• 25:28
  Speaker 2: help us do research, a I will help us with analytics.
• 25:32
  Speaker 2: And there's a component where there's this one tool where
• 25:38
  Speaker 2: we can put in a podcast and it'll give us
• 25:40
  Speaker 2: the virality score. It'll look at everything an hour long
• 25:44
  Speaker 2: podcast and be like, we think these five videos are
• 25:50
  Speaker 2: highest on the virality score list. That doesn't mean we're
• 25:53
  Speaker 2: blindly just accepting that, but it's a data point, right,
• 25:57
  Speaker 2: and we can look at that be like, oh okay,
• 25:59
  Speaker 2: let's try it, or we can use it for captions
• 26:02
  Speaker 2: on videos and so AI. Look as time goes on,
• 26:06
  Speaker 2: will it continue to eat into jobs? Yes? Will I
• 26:11
  Speaker 2: be out of a job probably tomorrow. No, But well
• 26:16
  Speaker 2: there's absolutely like we are continuing. I continue to be
• 26:19
  Speaker 2: self conscious personally that I am not using enough. But
• 26:23
  Speaker 2: it's an asset. There's incredible ways to build it, to
• 26:27
  Speaker 2: use it to build what we're doing, and I encourage
• 26:30
  Speaker 2: everyone to use it.
• 26:32
  Speaker 3: Wow.
• 26:33
  Speaker 1: He's the founder of be Known Agency, a boutique branding
• 26:36
  Speaker 1: and digital marketing firm specializing in sports and entertainment based
• 26:40
  Speaker 1: in Miami. Thank you for coming on the show, sharing
• 26:43
  Speaker 1: us your journey, your knowledge, your expertise, and more.
• 26:46
  Speaker 3: Important than your humbleness. Your humbleness is key. Brother.
• 26:49
  Speaker 2: Absolutely, thank you so much for having me now.
• 26:52
  Speaker 1: If you want to be a guest on my show,
• 26:54
  Speaker 1: Money Making Conversation Masterclass, please visit our website Moneymakingconversation dot
• 26:59
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• 27:01
  Speaker 1: small business owner, entrepreneur, motivational speaker, influencer, a nonprofit, I
• 27:06
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