Latest / Business Tao with George Kao
Should we sell to the client's pain points?
There's too much mercenary marketing advice out there. Even if it might get us a few more clients in the short-term, we don’t want to put more negativity into the world. Instead of selling to a client's "pain points", there is a better way. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com
The skinny
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