Aim for service, rather than fame.

Business Tao with George Kao · May 24, 2021 · 23m

There is an unspoken assumption in marketing:More followers = More clients, more fulfillment, more freedom.Related assumption: More Money = More Happiness.These ideas are seductive, because they contain some truth, and they appeal to our human ego. But they come with profound burdens and drawbacks that marketers rarely talk about.​I’ll share with you my experience of getting "more followers", and why that might not be a wise direction to aim for…In the first 3 years of my business, I grew my Facebook Page to 3,000 fans, and my email list to more than 10,000 subscribers.I got a taste of having…