E169: Sales Leadership — Stop Losing Deals Before You Start: 3 Trade Sales Process Mistakes to Fix: Sales, Leadership, Trade

Trade Sales Made Simple: For Trade, Construction & Industry Leaders · Jan 22, 2026 · 6m

Are your salespeople losing deals before they even start—without realizing it?Even experienced salespeople often make one critical mistake in front of customers: focusing too much on their own product instead of truly understanding the customer’s needs. This episode reveals the three key errors that silently lower close rates—and how to fix them.By listening, you’ll learn:How to qualify the right customers before the first meeting to avoid wasted effortHow to uncover exactly what your customer values and needs during meetingsThe power of follow-up questions to dig deeper and ensure your…