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Why Even the MTV VMAs Benefitted from ‘The Taylor Effect’ · Direct From Hollywood with Ryan Seacrest

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  Speaker 1: Direct from Hollywood with Ryan Seacrest.
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  Speaker 2: Seems like everything Taylor Swift touches turns to gold these days,
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  Speaker 2: and that includes the VMAs themselves. The annual awards show
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  Speaker 2: saw a massive bump in viewership from twenty twenty two
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  Speaker 2: to twenty three, with nearly forty percent more people tuning
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  Speaker 2: in to watch the live broadcast, as being largely attributed
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  Speaker 2: to the tailor effects since she entered the night as
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  Speaker 2: the most nominated artist of the evening that also walked
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  Speaker 2: away caring the biggest trophy overall video of the year
• 0:24
  Speaker 2: for Antihero.
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  Speaker 1: That's Direct from Hollywood.