Why the Best AC Techs Never Charge What They're Worth
I have known a lot of techs over forty-five years who were excellent at the work and could not pay their light bill. Gifted hands, customers who ask for them by name, and a truck one bad alternator away from being a project car.I stopped calling it bad luck a long time ago. There is a name for the inside of it. Pauline Clance and Suzanne Imes called it the impostor phenomenon back in 1978. The HVAC version sounds like this: a tech gets good, the customers like him, but he cannot quite believe he is supposed to be the guy. So when it comes time to charge, he undercharges. Not because he is…
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