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SEO Gets You Seen. Reputation Gets You Recommended.
Did you like this episode? Dislike it? 🎙️ Why does reputation matter for law firms in AI search? In this episode of the Law Firm Marketing Minute, Jason Hennessey joins Danny Decker to explain why SEO is still the foundation for getting found online, but reputation is becoming a bigger factor in whether AI tools actually recommend your firm. Jason explains that optimized content still influences Google and large language models, but AI search may also look at trust signals like Google reviews, Yelp reviews, BBB ratings, employee sentiment, and state bar standing before citing or sourcing a…
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