EPISODE 65: THE SUNK COST TRAP

The Daily Discipline from Project MNDST · Mar 31, 2026 · 3m

You've invested years in something that isn't working—and you keep going, not because the future looks promising, but because you can't bear to "waste" what you've already put in. This is the sunk cost fallacy, one of the most expensive cognitive biases you can fall into.Sunk costs are past investments that cannot be recovered. Rationally, they should have zero influence on future decisions. This episode teaches you how to escape the trap and make decisions based on future value, not past investment.Key Topics: Sunk cost fallacy, cognitive bias, decision-making, letting go, loss aversion, ego…