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Under the Radar: Toys “R” Us Asia’s CEO on tapping the “kidult” segment with collectables and changing the future of play
You would have heard of the old proverb that goes “all work and no play makes Jack a dull boy”. So – we’re going to talk all about play, and in particular about the future of play with our guest today, Toys “R” Us Asia. Headquartered in Hong Kong, Toys “R” Us Asia operates around 460 stores across Asia, with an aim to fuel imagination and inspire the next generation through the power of toys and play. That means providing toys and experiences for both children and also what it terms as “kidults”. What is key to note, though, is that Toys”R” Us is independent from the other Toys “R” Us…
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