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SPOS #987 - Cindy Anderson On The ROI Of Thought Leadership
Welcome to episode #987 of Six Pixels of Separation - The ThinkersOne Podcast. Cindy Anderson is on a mission to bring clarity, standards, and serious business impact to thought leadership. As Global Lead for Engagement & Eminence at IBM's Institute for Business Value and the Global Thought Leadership Institute, Cindy has spent years leading one of the most ambitious research efforts ever undertaken on this topic. The result is her new book, The ROI of Thought Leadership – Calculating the Value That Sets Organizations Apart, co-authored with Anthony Marshall. In it, Cindy reveals what more…
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