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E61: How Smart Sales Leaders Use Change Management to Unlock Trade Sales Growth and Team Buy-In: Sales, Leadership, Trade
In this episode of the Stronger Sales Team podcast, host Ben Wright delves into the often intimidating world of change management.Ben tackles the "brutal reality" that 70% of change management initiatives fail, as reported by the Harvard Business Review. He proposes a counter-narrative, outlining ten structured steps to embrace change effectively. From breaking down objectives to celebrating small victories, Wright breaks the process into manageable pieces. Equip yourself with the winning strategy and be one of the three that succeed!Key Takeaways:Change management, while challenging, can be…
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