Latest / unSILOed with Greg LaBlanc
674. What Most People Misunderstand About Persuasion & How to Get It Right with Josh Bandoch
It might sound counterintuitive, but when it comes to the art of persuasion, using a logic-first approach is the last thing you want to do. This is because, in reality, every human being is wired to feel first, and reason later. Josh Bandoch is Senior Vice President for Policy Research at the Foundation for Research Into Equal Opportunity and has spent years becoming a master of persuasion. His latest book, How to Get What You Want: Mastering the Art and Science of Persuasion, is the ultimate guide to understanding the techniques that will actually move people, and the science behind why. In…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.