Stop Showing All 4 Options at Once (Here's Why You're Losing the Sale)
You built four options. You laid them all on the table. The customer's eyes went straight to the cheapest one. This episode fixes that. Chris Elmore breaks down why presenting all four options at the same time costs you money on every call — and teaches the top-down method that uses the trust you've already built to guide the customer toward the best solution. He covers the psychology of forced buys, why four options is the right number, and exactly how to build them using the red, yellow, green diagnostic system. You'll also hear two stories you won't forget — a Hot Wheels toothbrush that…
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