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Off the Shelf Ep. 2: Are We Buying the Book or the Hype: What Actually Makes Readers Buy
Has book marketing become just as important as the book itself?Welcome to the second episode of Off The Shelf, a new biweekly segment where we dive into bookish trends, deep dives, hot takes, and all things fantasy! In this Off the Shelf episode, Britt, Bethany, and Amara unpack how BookTok, Bookstagram, special editions, influencer hype, preorder culture, and collector FOMO are reshaping the way books are discovered, bought, and even published.From authors being expected to build platforms before release to readers choosing books based on sprayed edges and character art, the conversation…
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