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MBN On The Road: BLAZE AI Summit 2026 - AI Search and the New Customer Journey
On Tuesday, July 14, 2026, MBN was on the road in Grand Rapids, Michigan. The presentation explains how AI is radically changing search and the customer journey, with consumers increasingly turning to tools such as ChatGPT, Copilot, Claude, and Perplexity for answers instead of relying solely on traditional search engines. While traditional SEO remains important, businesses now also need to focus on Generative Engine Optimization (GEO)—structuring their website and other online content so AI systems can understand, cite, and recommend their business. The speaker emphasizes that a company’s…
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