The Father of Modern Marketing Returns with "The Kotler Legacy" | Too Opinionated

Too Opinionated · May 13, 2026 · 1m

Today on Too Opinionated, we're joined by legendary marketing thinker Philip Kotler, widely known as: 🔥 "The Father of Modern Marketing" Kotler returns with his powerful new book: 📚 "The Kotler Legacy" —a collection of 40 influential writings exploring: 🌍 Sustainability ⚖️ Economic justice 📈 The future of marketing 🏛️ Capitalism & democracy 💡 Business ethics and social responsibility The book challenges leaders to rethink how companies operate in a rapidly changing world—moving beyond profit alone toward the 3Ps: People, Planet, and Prosperity. As professor emeritus at Northwestern…