No. 95: Ferrari went electric. Jony Ive designed it. The car is almost beside the point.
Culture Pulse: 74. Ferrari went electric and hired Jony Ive to design it. That's not a car decision. It's a desire decision. Today's Pattern: object logic beats category logic. Read the full edition: https://thepattern.media/editions/2026-05-30.html
The skinny
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