Latest / Direct From Hollywood with Ryan Seacrest / Why Nicky Youre Thinks TikTok Doesn’t Always Get It Right with Music

Transcript

Why Nicky Youre Thinks TikTok Doesn’t Always Get It Right with Music · Direct From Hollywood with Ryan Seacrest

• 0:00
  Speaker 1: Direct from Hollywood with Ryan Seacrest. It's no secret that
• 0:03
  Speaker 1: TikTok has become a launching pad for musicians both signed
• 0:06
  Speaker 1: and unsigned, to get their songs sort and potentially even
• 0:09
  Speaker 1: become number one hits. Nicki Yorke can relate he posted
• 0:12
  Speaker 1: his American Top forty number one sun Roof on TikTok
• 0:15
  Speaker 1: before he even released it, and it played a huge
• 0:17
  Speaker 1: parton had taken off. But Nikki also thinks people are
• 0:19
  Speaker 1: too quick to judge a song strictly based on how
• 0:21
  Speaker 1: well it does on the social media app. He tells
• 0:24
  Speaker 1: Songwriter Universe TikTok is like a testing round, but it
• 0:27
  Speaker 1: shouldn't be a final say on what happens because it's
• 0:29
  Speaker 1: hard to consistently get videos to do well. People with
• 0:32
  Speaker 1: millions of followers still get videos that don't do well
• 0:34
  Speaker 1: at all because of the algorithm. So it doesn't mean
• 0:36
  Speaker 1: a song that doesn't do well won't stream well. You
• 0:39
  Speaker 1: have to go with your gut and still be the
• 0:41
  Speaker 1: artist and decide what you want to put out. Nikki
• 0:43
  Speaker 1: also says he's been working on new music coming soon
• 0:46
  Speaker 1: that's direct from Hollywood.