1 Are you secretly making up your customer data?

Lifelong Learning With A. A. Khatana · Sep 21, 2026 · 17m

Many executive teams run in isolated silos, where product builders create features just because they can, and sales reps complain about lead quality. This gap in alignment is often a sign of a deeper, unaddressed product-market fit problem.Today, we dive into how marketing, sales, and product must operate as a unified go-to-market engine. We look at why companies drift away from their original value proposition and how to restore order by conducting direct buyer research. By establishing a weekly routine to analyze lead quality and pipeline trends, teams can build a collaborative culture…