Latest / The Steve Harvey Morning Show / Value Proposition Episode #1 - Tips for you to get pay raises and promotions at your company by Rushion McDonald.

Transcript

Value Proposition Episode #1 - Tips for you to get pay raises and promotions at your company by Rushion McDonald. · The Steve Harvey Morning Show

• 0:05
  Speaker 1: Welcome to Money Making Conversations.
• 0:07
  Speaker 2: It's the show that she is the secrets of success
• 0:08
  Speaker 2: experience firsthand by Marketing and Brandon expert Rashan McDonald. I
• 0:12
  Speaker 2: will know he's giving me advice on many occasions. And in
• 0:14
  Speaker 2: case you didn't notice, I'm not broke. You know he'll
• 0:18
  Speaker 2: be interviewing celebrity CEOs, entrepreneurs and industry decision make because
• 0:21
  Speaker 2: it's what he likes to do, it's what he likes
• 0:23
  Speaker 2: to share. Now it's time to hear from my man,
• 0:26
  Speaker 2: Rashwan McDonald Money Making Conversations.
• 0:29
  Speaker 3: Here we go. Thank you, Thank you.
• 0:31
  Speaker 1: Appreciate everybody tuning in today to listen to my show,
• 0:35
  Speaker 1: Money Making Conversation. This is Rashaan McDonald. I am the
• 0:38
  Speaker 1: host doing this show for you. Last week, I promoted
• 0:43
  Speaker 1: heavily that we'll be talking about value proposition. Those two
• 0:46
  Speaker 1: words are very magical in my life. Now I didn't
• 0:50
  Speaker 1: understand him. My wife challenged me to find out what
• 0:54
  Speaker 1: my value proposition was in my business in my personal life,
• 0:58
  Speaker 1: and I really didn't know what she was talking. I
• 1:00
  Speaker 1: really didn't because of the fact that I have been
• 1:03
  Speaker 1: going through life naturally achieving success tied to my willingness
• 1:09
  Speaker 1: to work hard or outwork you, my willingness to set goals.
• 1:14
  Speaker 1: But I didn't understand the word value proposition. And let
• 1:18
  Speaker 1: me give you a quick definition of value proposition, because
• 1:20
  Speaker 1: we're going to do two things.
• 1:21
  Speaker 3: Here.
• 1:21
  Speaker 1: We're going to talk about the career side or your
• 1:23
  Speaker 1: job using value proposition, and next week you're going to
• 1:26
  Speaker 1: talk about your business or your product using value proposition.
• 1:31
  Speaker 1: A quick example of value proposition on the business side
• 1:36
  Speaker 1: is when you promote something, some people use slogans just
• 1:39
  Speaker 1: do it.
• 1:40
  Speaker 3: That's a slogan.
• 1:41
  Speaker 1: I don't have to tell you what that brand's associated
• 1:44
  Speaker 1: with it because they market it, you know now. But
• 1:47
  Speaker 1: products and service are tied to value proposition. For instance,
• 1:54
  Speaker 1: just as an example, we know they have a great
• 1:57
  Speaker 1: chicken sandwich, but when you see that commercials, they're always
• 2:01
  Speaker 1: talking about their customer service. And when you go in,
• 2:04
  Speaker 1: you know what I'm talking about. Because you see it,
• 2:06
  Speaker 1: you understand it. And so when when brands that put
• 2:09
  Speaker 1: themselves in a position that way where they you can
• 2:12
  Speaker 1: just talk about what they do, then you automatically know
• 2:16
  Speaker 1: that the marketing that they're putting in place is winning.
• 2:19
  Speaker 3: And so.
• 2:21
  Speaker 1: When you go to their place, they talk about great service.
• 2:24
  Speaker 1: Guess what you get good service there. That's what it is.
• 2:27
  Speaker 1: Has to happen to you as an individual when you
• 2:30
  Speaker 1: go to work. But what what prevents you from being successful?
• 2:34
  Speaker 1: And I want you to get a pen out of
• 2:35
  Speaker 1: today because I'm gonna get I'm gonna drop some nuggets
• 2:37
  Speaker 1: on you. I'm gonna drop some phrases on you. I'm
• 2:39
  Speaker 1: gonna drop some things that you want to put on
• 2:41
  Speaker 1: your mirror, that you want to you want to share
• 2:44
  Speaker 1: with people because of the fact that this is information
• 2:47
  Speaker 1: I've been storing in my life and I've been being
• 2:50
  Speaker 1: I now to have been successful as an individual. I've
• 2:54
  Speaker 1: been successful as a business owner. I've been successful as
• 2:57
  Speaker 1: a manager because of talent and because of the fact
• 3:02
  Speaker 1: that I was just doing it. I was just working it.
• 3:05
  Speaker 1: But is in life a lot easier if you know
• 3:07
  Speaker 1: why you are successful, if you can start thinking like
• 3:10
  Speaker 1: a corporation, if you can start telling people from jump,
• 3:14
  Speaker 1: this is what my value proposition is, and then they
• 3:17
  Speaker 1: can understand how much they should pay you. Because if
• 3:22
  Speaker 1: you don't have a value proposition on the job that
• 3:24
  Speaker 1: you're doing forty hours a week, then you're going to
• 3:26
  Speaker 1: be frustrated. You're not going to get promoted, you're not
• 3:30
  Speaker 1: going to get a raise, and you're going to be
• 3:32
  Speaker 1: a complainer at your job, which will only diminish your
• 3:36
  Speaker 1: value proposition. So, rishond, what's a value proposition? Is a
• 3:40
  Speaker 1: declarative statement. This is from the This is a definition
• 3:43
  Speaker 1: that explains why you should pursue your product a build
• 3:48
  Speaker 1: on it. It clearly explains what differentiates you, makes you're
• 3:52
  Speaker 1: offering unique. What are you doing at your job that
• 3:56
  Speaker 1: justifies a raise, What are you doing at your job
• 3:59
  Speaker 1: that justifies a promotion, and why you're the best choice
• 4:04
  Speaker 1: for that opportunity. Right there, I'm gonna show you example
• 4:10
  Speaker 1: of that. When I got first hired at IBM, and
• 4:15
  Speaker 1: I worked two and a half years at IBM, and
• 4:18
  Speaker 1: then I worked fortunately two and a half years full time.
• 4:21
  Speaker 1: When I got hired, the first thing that they did
• 4:24
  Speaker 1: was brought me into office and they asked me what
• 4:28
  Speaker 1: were my goals? What were my dreams? What did I
• 4:33
  Speaker 1: want to do at IBM? You know what I told him?
• 4:37
  Speaker 1: I don't know. Right there, the guy was asking me
• 4:42
  Speaker 1: for my value proposition. He didn't say those words, but
• 4:45
  Speaker 1: that's what he was asking me for. And I told
• 4:47
  Speaker 1: him I don't know. So if I don't know what
• 4:50
  Speaker 1: my value proposition is, how am I going to get
• 4:53
  Speaker 1: a raised, How I'm going to get promoted? Well, guess
• 4:56
  Speaker 1: what happened six months later, guys who was hired simultaneously
• 5:03
  Speaker 1: I used to work at the same time that I
• 5:05
  Speaker 1: was hired. They were moving in front of me. They
• 5:10
  Speaker 1: were doing things I was not doing. So guess what.
• 5:14
  Speaker 1: I started hanging out with the negative people use the
• 5:18
  Speaker 1: word like and they happened to be white. Okay, so
• 5:22
  Speaker 1: guess what I started saying, Well, you know it's a
• 5:25
  Speaker 1: white thing. You know. You know it's a racial thing
• 5:29
  Speaker 1: going on here, you know, because we got hired at
• 5:32
  Speaker 1: the same time.
• 5:35
  Speaker 3: And look what they're doing. They're doing stuff they won't.
• 5:39
  Speaker 1: Even let me do because I did not tell anybody
• 5:43
  Speaker 1: or did I understand my value proposition.
• 5:46
  Speaker 3: So guess what.
• 5:47
  Speaker 1: I marched into the office with my supervisor, the same
• 5:50
  Speaker 1: supervisor who asked me six months earlier what I wanted
• 5:56
  Speaker 1: to do at IBM. So I said, sir, and I
• 6:02
  Speaker 1: was trying to be politically correct, but I wanted to
• 6:06
  Speaker 1: let him know I wasn't happy, I said, sir, you know,
• 6:10
  Speaker 1: just by mentioning the two guys were two guys. I said,
• 6:14
  Speaker 1: they seem to be doing more than I'm doing, and
• 6:17
  Speaker 1: I don't think that's fair.
• 6:18
  Speaker 3: I used to work fair.
• 6:22
  Speaker 1: He said, Uh, what do you mean? He said, Reshin,
• 6:27
  Speaker 1: you still have not told me what.
• 6:30
  Speaker 3: You want to do. I said, what do you mean?
• 6:33
  Speaker 1: Besides you six months ago, what did you want to
• 6:37
  Speaker 1: do at this company?
• 6:39
  Speaker 3: And you failed to tell me. I failed to tell
• 6:42
  Speaker 3: him my value proposition.
• 6:45
  Speaker 1: I failed to tell him my ability to work and
• 6:49
  Speaker 1: how I wanted to work and how I wanted to
• 6:51
  Speaker 1: achieve success. I did not create a plan. I don't
• 6:56
  Speaker 1: care what you're doing. You could be a baker as
• 6:58
  Speaker 1: a plan, you could be the a garbage truck working
• 7:01
  Speaker 1: on a God. There's a plan, and.
• 7:03
  Speaker 3: You can be promoted if you have a plan. But
• 7:07
  Speaker 3: if you sit around.
• 7:09
  Speaker 1: And you just act frustrated because you want somebody magically
• 7:15
  Speaker 1: to drop some money on you, magically promote you, but
• 7:19
  Speaker 1: they don't even know what you want to do. That
• 7:23
  Speaker 1: was Rashaan McDonald. I did not understand value proposition for me.
• 7:29
  Speaker 1: So guess what happened? I told him what I wanted
• 7:33
  Speaker 1: to do. Andy, guess what happened? Positive things started happening
• 7:39
  Speaker 1: in my life, but I had to do more for
• 7:46
  Speaker 1: those positive things to happen at the same salary. That's
• 7:50
  Speaker 1: the whole thing about it. If you want to climb
• 7:52
  Speaker 1: mount effest, you know you're gonna have to put effort
• 7:56
  Speaker 1: into it. It's a lot of people want to climb
• 7:58
  Speaker 1: mount efforts. A lot of people don't make it. They
• 8:01
  Speaker 1: get tied, come back down. Ooh that's high. I ain't
• 8:04
  Speaker 1: know it that high. I take the photos? Can we
• 8:08
  Speaker 1: can we take? Can we just do a.
• 8:09
  Speaker 3: Helicopter ride up there? That ain't climbing it.
• 8:13
  Speaker 1: Some people, you go by their house, they have pictures
• 8:15
  Speaker 1: of of I got a picture of the Grand Canyon
• 8:18
  Speaker 1: on my house, big old picture. I've never been to
• 8:21
  Speaker 1: the Grand Canyon because my value proposition was it's better
• 8:26
  Speaker 1: to buy a picture tend to go. So that's not
• 8:31
  Speaker 1: short changing myself. They just show value proposition for that moment.
• 8:35
  Speaker 1: But in life, I have to talk to you to
• 8:38
  Speaker 1: stop this madness because there are three words why not me?
• 8:46
  Speaker 1: Write that down. I can say why not you? But
• 8:51
  Speaker 1: guess what you're looking in the mirror, so you should
• 8:55
  Speaker 1: be saying why not me. It all comes down to
• 8:59
  Speaker 1: how much effort what you want to do to achieve success.
• 9:04
  Speaker 1: Write this down. You can't be successful unless you have
• 9:07
  Speaker 1: a plan. What does plans stand for? A rushon McDonald's
• 9:13
  Speaker 1: Lane of success, P for prepare al, for learn, A
• 9:17
  Speaker 1: for adjust, and for navigate. Okay, cool, Let's go back
• 9:23
  Speaker 1: to that story I told you about and IBM. When
• 9:26
  Speaker 1: I didn't tell my man what I wanted to do
• 9:29
  Speaker 1: when I got hired, I wasn't prepared. I wasn't willing
• 9:35
  Speaker 1: to learn, I wasn't willing to adjust, and I definitely
• 9:39
  Speaker 1: didn't navigate. And when you say navigate, that means you
• 9:44
  Speaker 1: have to do more. So when I told them what
• 9:48
  Speaker 1: I wanted to do, that means when I came to work,
• 9:51
  Speaker 1: I had a different attitude. I wasn't just coming to
• 9:54
  Speaker 1: work to get a check. I was coming to work
• 9:57
  Speaker 1: because I had goals, because I had a plan. See,
• 10:02
  Speaker 1: you can't set goals unless you have a plan. Write
• 10:06
  Speaker 1: that down. I want somebody writing this down, because I'm
• 10:09
  Speaker 1: telling you you got to go through the Why not me?
• 10:11
  Speaker 1: You got a plan which is prepared, learn or just
• 10:14
  Speaker 1: to navigate, and then you can start setting goals. And
• 10:19
  Speaker 1: now when you start setting goals, guess what you can
• 10:21
  Speaker 1: start doing? Asking for stuff asking to be evaluated. But
• 10:29
  Speaker 1: there's a lot of people out there that don't want
• 10:31
  Speaker 1: to be evaluated, afraid of what they might hear, Afraid
• 10:37
  Speaker 1: they might hear something negative, Afraid somebody might tell you
• 10:43
  Speaker 1: you're not doing enough. So guess what happens to you.
• 10:49
  Speaker 1: You get passed up, You become a frustrated employee, You
• 10:52
  Speaker 1: about the water cooler, cooler, complaining, and that's when the
• 10:57
  Speaker 1: racial thing starts popping up if you're a person of color.
• 11:00
  Speaker 1: So I can't I can only speak of my side.
• 11:02
  Speaker 1: I can only speak of the conversation I have because
• 11:04
  Speaker 1: I've been a person of color all my life. There
• 11:07
  Speaker 1: might be some white people over there. They might have
• 11:09
  Speaker 1: the same story. I don't know, But I'm just telling
• 11:13
  Speaker 1: you about my story and how I can't let you
• 11:18
  Speaker 1: do things that will prevent you from being successful because
• 11:22
  Speaker 1: you've decided to limit your ability to be great. I
• 11:29
  Speaker 1: went to this event where I was honored, called Kings
• 11:32
  Speaker 1: and Priests, Great honor, great event. It was a summit,
• 11:37
  Speaker 1: men's summit. It was by enhance you mentally, enhance you mentally, spiritually, physically,
• 11:43
  Speaker 1: and emotionally. You know, one of my great walkaways was
• 11:46
  Speaker 1: that these men were there to be motivated and to
• 11:50
  Speaker 1: find answers, because that's all we're looking for out there
• 11:54
  Speaker 1: in life is answers. So when I say why not me,
• 11:58
  Speaker 1: I'm saying that not to challenge you, for you to
• 12:02
  Speaker 1: look into the possibility of how big you can be
• 12:04
  Speaker 1: in life. So when I ask you to plan your goal,
• 12:09
  Speaker 1: then I'm expecting you to have that in place in
• 12:13
  Speaker 1: order for you to achieve success. So when we get
• 12:16
  Speaker 1: down to the bottom line, the number one lesson you
• 12:20
  Speaker 1: have to say, I don't care if you're eighteen, twenty five,
• 12:24
  Speaker 1: forty fifty or sixty five. Do not let your age
• 12:28
  Speaker 1: be an excused. That's number one lesson. You've heard that
• 12:32
  Speaker 1: you're too young. You've heard that you're too old. You've
• 12:37
  Speaker 1: heard that why are you doing that? You have no dreams?
• 12:43
  Speaker 1: You should just give up. You can't start that now.
• 12:48
  Speaker 1: These people right here, these negative people right here, you
• 12:52
  Speaker 1: can allow them to have a role in your life.
• 12:55
  Speaker 1: And these people are people you know. Could be your wife,
• 13:00
  Speaker 1: could be your children, could be your co workers. Now,
• 13:10
  Speaker 1: have I struck a nerve yet? Are you surrounded by
• 13:16
  Speaker 1: people who will not allowing you to win? Because you
• 13:20
  Speaker 1: work at a place where you go to lunch, you
• 13:23
  Speaker 1: hang out with all this negative spirit. All they want
• 13:26
  Speaker 1: to do is talk about each other. All they want
• 13:28
  Speaker 1: to do is gossip about each other. All they want
• 13:31
  Speaker 1: to do is learn about your personal life. So guess what,
• 13:36
  Speaker 1: so they can share with everybody else because you did
• 13:42
  Speaker 1: not understand your value proposition. Because see what happens is
• 13:46
  Speaker 1: once you understand your value proposition, you don't hang out
• 13:49
  Speaker 1: with people like that. You ever heard the word like minded?
• 13:55
  Speaker 1: You hang out with people like minded? Now you heard
• 14:00
  Speaker 1: the word stuck up, hoardy tordy? Think they all that? Well,
• 14:08
  Speaker 1: that's what value proposition is. You can't run for president
• 14:14
  Speaker 1: and hang out with drug dealers. Two different value propositions,
• 14:21
  Speaker 1: but a popular phrase that is out there in the
• 14:26
  Speaker 1: streets every day, keeping it real. Well, we're gonna keep
• 14:31
  Speaker 1: it real today. If you don't have a value proposition,
• 14:34
  Speaker 1: you better get one. When I come back, We're gonna
• 14:37
  Speaker 1: get any more detail about this because I'm not through.
• 14:39
  Speaker 1: It's about your career. This is about you. I'm gonna
• 14:42
  Speaker 1: start doing this more and more on my show. I'm
• 14:44
  Speaker 1: gonna start giving information and I want you to write
• 14:47
  Speaker 1: it down. And if you want to call police, call
• 14:49
  Speaker 1: cause Let's discuss your value proposition. Ideas that are bothering
• 14:53
  Speaker 1: you that you feel need to be changed today. Knowing
• 14:56
  Speaker 1: your value proposition, learn today, learn your plan, Learn why
• 15:01
  Speaker 1: not me. We'll be right back with more money Making
• 15:03
  Speaker 1: Conversation Masterclass.
• 15:11
  Speaker 3: We'll be right back with more money Making Conversations Masterclass
• 15:15
  Speaker 3: with Rushawn McDonald.
• 15:18
  Speaker 4: You are now tuned into the money Making Conversations.
• 15:21
  Speaker 3: Minute of Inspiration with Rushawn McDonald.
• 15:24
  Speaker 5: Hollywood super producer Will Packer has produced films that have
• 15:27
  Speaker 5: earned more than one billion dollars at the box office.
• 15:30
  Speaker 5: Will Packer tells me why marketing his brand as a
• 15:33
  Speaker 5: producer wasn't normal in Hollywood.
• 15:35
  Speaker 6: Well, when I came in as a producer, I knew
• 15:38
  Speaker 6: how important it was to connect with an artist. That
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  Speaker 6: really started with my journey at FAM. You because I
• 15:44
  Speaker 6: made my first film project, which was Chocolate City, while
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  Speaker 6: I was still an undergraduate at Family, I was a junior.
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  Speaker 6: We shot Chocolate City, this a little bitty movie, and
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  Speaker 6: in order for that film to be successful, I had
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  Speaker 6: to go out to my audience, my core audience, and
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  Speaker 6: I've realized I needed to go out and explain to
• 16:02
  Speaker 6: that audience why they should care about this film, and
• 16:05
  Speaker 6: that really started something that I still do to this day,
• 16:08
  Speaker 6: which is going out and trying to touch people with
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  Speaker 6: every project that I have.
• 16:12
  Speaker 5: If you want to hear this full interview with Will Packer,
• 16:14
  Speaker 5: visit money Makingcoonversation dot com.
• 16:17
  Speaker 7: HBCUs represent Black Excellence. If you attend or are an
• 16:21
  Speaker 7: alumnus of an HBCU, we want to hear about your story.
• 16:25
  Speaker 7: The My HBCU Story Digital Library will allow current HBCU
• 16:29
  Speaker 7: students and alumni to share their stories. More information is
• 16:33
  Speaker 7: available at HBCU College Day dot com. You can upload
• 16:37
  Speaker 7: a photo. The photo can be recent or from when
• 16:40
  Speaker 7: you attended your HBCU.
• 16:42
  Speaker 3: More information is.
• 16:43
  Speaker 7: Available at HBCU College Day dot com.
• 16:47
  Speaker 4: Programming is made possible in part by support from thirty
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  Speaker 4: eight to fifteen Media, led by Emmy and nubacp Image
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  Speaker 4: Award winning television producer Forshawan McDonald. Thirty eight fifteen Media
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  Speaker 4: offers social media management, podcast production, designs logos, and develops websites.
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  Speaker 4: Additional services include brand management and career development consulting services.
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  Speaker 4: More information is available at info at thirty.
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  Speaker 3: Eight to fifteen Media dot com. Keep winning.
• 17:20
  Speaker 5: Welcome back to the Money Making Conversations Masterclass hosted by
• 17:24
  Speaker 5: Rashaan McDonald.
• 17:26
  Speaker 3: I'm doing the special show.
• 17:30
  Speaker 1: We have our normal guests on every week, I do
• 17:33
  Speaker 1: two interviews Doctor dz Colfil. He be on talking about
• 17:38
  Speaker 1: his career and ministry and changing the world and taking
• 17:42
  Speaker 1: it from a poll twitch to the streets. But right
• 17:44
  Speaker 1: now I want to talk I'm talking to you about
• 17:46
  Speaker 1: your career. Next week I'll be talking about your business,
• 17:50
  Speaker 1: your products and your value proposition. There plan again, the
• 17:57
  Speaker 1: four letters in plan. Prepare that's what peace stands for. Learn,
• 18:02
  Speaker 1: That's what the AL stands for. Adjust, that's what the
• 18:05
  Speaker 1: A stands for. Navigate that's what the N stands for.
• 18:08
  Speaker 1: These lessons and what happens in social media. Social media
• 18:11
  Speaker 1: is really has proven to be a detriment in our
• 18:14
  Speaker 1: society in a lot of ways because it can convince
• 18:18
  Speaker 1: you that you can't win. It'll get you going down
• 18:20
  Speaker 1: a track of ignorance. I'll say the word ignorance because
• 18:25
  Speaker 1: if you go down that track and you don't understand that,
• 18:28
  Speaker 1: I'm gonna just give you an example how racism and
• 18:31
  Speaker 1: how people can just put out.
• 18:32
  Speaker 3: A racial story just to be a story.
• 18:34
  Speaker 1: One of the biggest stories out there in Sportsland is
• 18:37
  Speaker 1: the relationship between Travis Kelsey and Taylor Swift. I don't
• 18:44
  Speaker 1: care if you don't follow football. You know about this,
• 18:48
  Speaker 1: You know about the Swifties, you know about Travis Kelsey.
• 18:52
  Speaker 1: You know he got about five thousand TV commercials. Every
• 18:56
  Speaker 1: time I come on TV, I said, I just can't
• 18:58
  Speaker 1: miss this good handsome guy.
• 19:00
  Speaker 3: Thirty three. She's thirty three.
• 19:02
  Speaker 1: Now what you have not heard, according to this article
• 19:06
  Speaker 1: because of racism, because he plays football and she has
• 19:11
  Speaker 1: she's a pop star, right, because of racism? You not
• 19:14
  Speaker 1: have You have not received the same attention is Simone
• 19:19
  Speaker 1: Biles and her husband Jonathan Owes, who plays for the
• 19:24
  Speaker 1: Green Bay Packers. They making that issue out of that.
• 19:30
  Speaker 1: Come on there, come on there, don't get caught up
• 19:33
  Speaker 1: in there. Don't caught up in there. One lady got
• 19:36
  Speaker 1: two hundred and seventy one million Instagram follows. I'm just
• 19:40
  Speaker 1: at the instagrams. Simone has seven million. One dude then
• 19:47
  Speaker 1: host of Saturday Night Live. I've already told you he
• 19:50
  Speaker 1: got fifteen thousand TV commercials. Here is the number one podcast.
• 19:57
  Speaker 1: He's got to get inducted into the Pro Football Hall
• 19:59
  Speaker 1: of Fame when he retires and he's a defendant Super
• 20:03
  Speaker 1: Bowl champan not taking anything away from my mind. He's
• 20:06
  Speaker 1: a really good football player because they're telling him a
• 20:08
  Speaker 1: check at the Green Bay Packers. But we're talking apples
• 20:12
  Speaker 1: and oranges. But people, and these are people who work
• 20:16
  Speaker 1: with you, will get you bit out in the wrong
• 20:20
  Speaker 1: direction instead of you, focus on you. That's what the
• 20:24
  Speaker 1: value proposition is all about. I'm trying to get you
• 20:26
  Speaker 1: to be focused on you. What did it takes for
• 20:30
  Speaker 1: you to win? What is gonna take for you to
• 20:33
  Speaker 1: find your voice? Stop talking to the wrong people. Stop
• 20:39
  Speaker 1: talking to the wrong people. I've shared this through and
• 20:42
  Speaker 1: shares the story right now. Value proposition, which I did
• 20:46
  Speaker 1: not know, and my wife will tell you. She took
• 20:49
  Speaker 1: this amazing course with Cornell. She came back way smarter
• 20:52
  Speaker 1: than I wanted her to be because she kept asking
• 20:55
  Speaker 1: me questions I refuse to answer. O the frustration such
• 20:59
  Speaker 1: what you do?
• 21:00
  Speaker 3: You know you? When you when you don't know? You?
• 21:01
  Speaker 1: Just I don't feel like talking today. I ain't got
• 21:04
  Speaker 1: much to say. You know, you fight off ignorance with
• 21:09
  Speaker 1: uh uh more ignorance with abruptness. You fight it off
• 21:14
  Speaker 1: with uh. I ain't got time. Statements I'll get with
• 21:17
  Speaker 1: you later. That's how you fight off ignorance. You fight
• 21:20
  Speaker 1: it off with more ignorance, instead of just sitting down
• 21:24
  Speaker 1: and looking up the word value proposition and see if
• 21:27
  Speaker 1: that word means something to you, See if that word
• 21:31
  Speaker 1: has been successful. Because she she coupled them into me.
• 21:34
  Speaker 1: She said, look, I think you could actually teach this
• 21:38
  Speaker 1: course based on what I know, you know and what
• 21:42
  Speaker 1: you have accomplished in life. But I couldn't teach the
• 21:46
  Speaker 1: course because I didn't know what value proposition was. I
• 21:51
  Speaker 1: didn't know how to apply. What was so special about me?
• 21:55
  Speaker 1: What was your what was so unique about me? When
• 21:59
  Speaker 1: I look in my career, I understand the uniqueness because
• 22:03
  Speaker 1: there's so many lanes of success. But what I didn't
• 22:06
  Speaker 1: know was how was I achieving that success? How was
• 22:10
  Speaker 1: I achieving that success as an employee? How was I
• 22:13
  Speaker 1: achieving this sec to get a raise? How was I
• 22:16
  Speaker 1: achieving that success to get promoted? That's where the value
• 22:20
  Speaker 1: proposition comes in. And I didn't understand that. So guess
• 22:24
  Speaker 1: what I was like, Well, I don't feel like talking, honey,
• 22:27
  Speaker 1: get with me later, So I'm telling you to stop that.
• 22:34
  Speaker 1: When I was when I was twenty one years old,
• 22:38
  Speaker 1: I was doing value proposition and didn't even know it.
• 22:42
  Speaker 1: Let me get an example. When I was hard that
• 22:45
  Speaker 1: I be am in college. I left a full time
• 22:49
  Speaker 1: job because I was wanted to go and just be
• 22:52
  Speaker 1: a college student. I wanted to focus on my education
• 22:55
  Speaker 1: where they told me you could only work here for
• 22:58
  Speaker 1: one semester. I had other job options that didn't have
• 23:01
  Speaker 1: that restriction. They say, you can work here as long
• 23:02
  Speaker 1: as you want.
• 23:03
  Speaker 3: You're really good.
• 23:04
  Speaker 1: We want to bring in smart minded people like you.
• 23:08
  Speaker 3: You just do it.
• 23:09
  Speaker 1: But I saw that big blue on my resume. I
• 23:12
  Speaker 1: feel that would look good working forum. That would look good.
• 23:17
  Speaker 1: But they told me you could only work one semester.
• 23:20
  Speaker 1: So what I did was I started working and I
• 23:25
  Speaker 1: started getting to know it's called relationships, finding my voice.
• 23:29
  Speaker 1: I started finding my voice. I started finding it. At
• 23:34
  Speaker 1: the time, I didn't know that was my value proper position,
• 23:37
  Speaker 1: finding out what was unique, finding out what I was
• 23:40
  Speaker 1: going to offer to my fellow co workers that no
• 23:43
  Speaker 1: one else was going to offer. So I went to
• 23:46
  Speaker 1: them and I asked them what didn't they want to do?
• 23:52
  Speaker 1: And they told me, and I said, I do it.
• 23:56
  Speaker 1: I went to twenty people on that floor It was
• 23:59
  Speaker 1: a big old floor just in Houston, Texas, and I
• 24:04
  Speaker 1: took all of their work that they didn't want to
• 24:06
  Speaker 1: do because I had to. Underbeknownst some myd's strategy, I
• 24:12
  Speaker 1: was just doing something I thought that the time, which
• 24:13
  Speaker 1: is common sense, but at the time was value proposition.
• 24:18
  Speaker 1: I was creating a unique workspace for me that nobody
• 24:21
  Speaker 1: else wanted to do what I did, So I was
• 24:28
  Speaker 1: doing everybody's work. So guess what I did it in September.
• 24:33
  Speaker 1: I did it in October. Come mid November, I started
• 24:39
  Speaker 1: letting them know. Guess what, I'll be gone in December.
• 24:43
  Speaker 1: They're only going to keep me for one semester. Now,
• 24:49
  Speaker 1: according to this program, they had never ever kept anybody
• 24:54
  Speaker 1: beyond one semester. But little I know at the time,
• 24:59
  Speaker 1: I was e that society my value proposition. I was
• 25:02
  Speaker 1: creating a unique space. I was creating a market share
• 25:07
  Speaker 1: on that floor that nobody else was doing.
• 25:12
  Speaker 3: So guess what.
• 25:13
  Speaker 1: I stayed there two and a half years because my
• 25:17
  Speaker 1: value proposition that I created was unique and nobody else
• 25:24
  Speaker 1: could do it but me. Did I get paid extra money?
• 25:29
  Speaker 3: No?
• 25:30
  Speaker 1: But I got to work there for another two years.
• 25:34
  Speaker 1: And that's all I'm saying in this conversation, if you
• 25:36
  Speaker 1: hear me clearly on this, hear this, it's time for
• 25:41
  Speaker 1: you to understand. If you are not reaching your dreams,
• 25:47
  Speaker 1: why not. Me needs to be put on your mirror
• 25:49
  Speaker 1: every day so you canna understand that that's what you
• 25:52
  Speaker 1: want to do now. If you don't have a plan,
• 25:55
  Speaker 1: please put a plan in place, prepare, learn, or just navigate.
• 26:01
  Speaker 1: Don't let age be an excuse. I don't care if
• 26:03
  Speaker 1: you're nineteen, I don't care if you're sixty five. Do
• 26:05
  Speaker 1: not let age be an excuse. You find your voice
• 26:09
  Speaker 1: by talking to positive people. You do not find your
• 26:12
  Speaker 1: voice sharing bad ideas with other negative people. Stay away
• 26:19
  Speaker 1: from negative people. See I just said, don't talk to
• 26:22
  Speaker 1: negative people. Stay away from negative people. Negative people will
• 26:26
  Speaker 1: not help you find your voice. Set your goals, which.
• 26:30
  Speaker 3: I did not do. Immediately. When you're hired with.
• 26:32
  Speaker 1: Your supervisor, I don't care if you're working for a
• 26:35
  Speaker 1: fast food restaurant. I don't care if you're working for
• 26:37
  Speaker 1: a fortune five hundred company. Go in that office, say
• 26:40
  Speaker 1: thank you for hiring me. What do you want me
• 26:42
  Speaker 1: to do? Don't be afraid of the work responsibility. That
• 26:46
  Speaker 1: person's going to introduce in your life. But that's why
• 26:48
  Speaker 1: you got hired. You can't set goals or put a
• 26:51
  Speaker 1: plan in place if you don't know what they aspect
• 26:54
  Speaker 1: of you. Don't wait around for an opportunity, just do it,
• 27:00
  Speaker 1: and we all know what that slogan is associated with.
• 27:05
  Speaker 1: I've said this earlier. Not all opportunities when you're building
• 27:09
  Speaker 1: your value proposition comes with a check to finally know
• 27:15
  Speaker 1: your work environment. That's what I'm talking about today, That's
• 27:19
  Speaker 1: what I wanted to talk about today, and hopefully I
• 27:21
  Speaker 1: achieved that with everybody who's listened to the show today
• 27:24
  Speaker 1: in this first half hour. The first half hour is
• 27:27
  Speaker 1: about tapping you on your shoulder and letting you know
• 27:30
  Speaker 1: that your greatness can be achieved by your own personal effort,
• 27:34
  Speaker 1: but it also can be not achieved by your own
• 27:38
  Speaker 1: lack of effort, and the lack of effort is always
• 27:42
  Speaker 1: tied to your plan, because if you don't have a plan,
• 27:46
  Speaker 1: you will never ever set a goal, and if you
• 27:50
  Speaker 1: don't achieve a goal, you will not win.
• 27:54
  Speaker 5: Please don't go anywhere. We'll be right back with more
• 27:57
  Speaker 5: money making conversations.
• 27:59
  Speaker 2: Masterclass