Latest / Splash City Basketball Podcast
Raising the Floor: The Business of College Hoops NIL, Revenue Sharing & The Wild West
The landscape of college athletics is shifting in real time. From name, image, and likeness (NIL) to revenue sharing models, college basketball is operating more like a professional business strategy than ever before. In this episode of the Splash City Basketball Podcast, host Steve Hartman sits down with Kevin Hughes, former UW-Green Bay player and founding partner at Walker Miles. Bringing 16 years of branding and strategy experience, along with a background in NFL athlete representation, Kevin offers an insider's look at how NIL is transforming collegiate sports. In this episode, we…
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