Epoisode 1265: The Revenue Accelerator Playbook with Brent Keltner
If buyers don’t care about your product story, how do you meet them where they are and still drive revenue growth? In this episode of Sharkpreneur, Seth Greene interviews Brent Keltner, Ph.D., Founder and President of Winalytics LLC, who leverages his experience leading marketing and sales teams and achieving multiple growth results to explain why most go-to-market efforts fail: they begin with the seller, not the buyer. He explains how to establish a “journey-first” approach that allows buying committees to self-educate, aligns internal teams around a shared value proposition, and turns…
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