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2.41 Use Social Media to Engage More Candidates

In this episode, Karen Kirton explores how social media can be a powerful tool for attracting top talent and building a strong employer brand. With recruitment becoming increasingly competitive, businesses must go beyond traditional job ads and engage potential candidates where they spend their time online.In today’s episode, you will learn about:The current job market landscape – Why job ads have increased by over 50% since pre-pandemic levels, while applications per ad have declined.Why social media matters in recruitment – How platforms like LinkedIn, Facebook, Instagram, TikTok, and…

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