QFF 40+ years of being an innovator, a builder, and one of the creators of the Jobs-To-Be-Done theory. Now helping small-medium business owners attract customers, piquing their interest through supply-side value and demand-side value. (Bob Moesta)

Grow A Small Business Podcast · Oct 6, 2022 · 1m

In this episode, Rob Cameron interviews Bob Moesta, based in Grosse Pointe, Michigan, USA. For more than 40 years, Bob has been inventing and creating things. He has worked with legends such as W. Edwards Deming, Dr. Genichi Taguchi, and Prof. Clayton Christensen, Jason Fried & Ryan Singer. Bob assists small-medium business owners by helping them help their customers make progress, the main priority in one of his books. Bob expounds on the fact that customers buy a product for a reason, and it's the business owner's job to look for it. Look for the problems that customers are experiencing…