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190 | Why We Believe in Money

When was the last time you thought about money? Chances are pretty recently, if not right before you read this. If you weren’t thinking about money specifically, you were likely thinking about something by which money would access. It consumes us, for better or for worse. Chasing that paper seems to occupy much of our day, whatever our profession. Endless debate persists about who should earn what and for what work, but the foundations of money as a reinforcer follow simple behavioral principles. From there, we can see why money consumes the priorities of some people and not others, and under…

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