Latest / The Smashi Business Show
Hala Al Shammari | By Hala
Hala Al Shammari, raised in Dubai, is a fashion designer and founder of homegrownfashion label BY - HALA. With a dream of pursuing her own clothing line. Hala'sjourney started in university, shaping HALA's unique identity with the creation of aneight-look collection Hala took the initiative to design for women, aiming to boost theirconfidence. Her designs are a reflection of her identity and heritage. In addition, Hala'supbringing as a third-culture kid in Dubai influences her creative perspective and designphilosophy. She views her items as a perfect blend of boldness and timelessness. Prior…
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