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Michigan Business Beat | Julie Pingston, Choose Lansing®: Leading in Accessible Travel
Originally uploaded September 18, reloaded October 10th. Jeffrey Mosher welcomes back Julie Pingston, President & CEO, Choose Lansing, Lansing, MI. Questions covered: Economic Impact – How does positioning Greater Lansing as an accessible destination strengthen the region’s competitiveness in the $120B accessible travel market? Business Engagement – What role did local hotels, attractions, and restaurants play in the accessibility mapping initiative, and how are businesses responding? Tourism Strategy – How does accessibility tie into Choose Lansing’s broader strategy to grow visitor spending…
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