Genuin Connections: Episode 11 -- Will Cohen, CEO of Downtime
In this episode of Genuin Connections, host Matt Wurst sits down with Will Cohen, CEO and co-founder of Downtime. Will shares his journey from helping build Triad Retail Media into a retail media powerhouse to launching a startup focused on a simple but powerful idea: if consumers are going to engage with branded content, they should get something meaningful in return. The conversation explores what modern loyalty really looks like, why user experience is non-negotiable, and how rewarding engagement can outperform traditional ads in a world of banner blindness. Matt and Will also dig into…
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