Latest / unSILOed with Greg LaBlanc
200. The Golden Age of Persuasion feat. Robert Cialdini
Dr. Robert Cialdini has spent his entire career conducting scientific research on what leads people to say “Yes” to requests and appeals. The results of his research, his ensuing articles, and New York Times bestselling books have earned him an acclaimed reputation as a respected scientist and engaging storyteller.His books, including “Influence” and “Pre-Suasion,” have sold more than 7-million copies in 44 different languages. Robert is also the Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.In this episode, Robert joins Greg to talk about what's changed…
The skinny
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